Fanocracy: turning fans into customers and customers into fans
Publication details: Portfolio 2019 CanadaDescription: xvii, 282 HardboundISBN:- 978-0-593-08400-7
- 658.812/Sco/37093 11137093
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Reference
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Main Library | 658.812/ Sco/37093 (Browse shelf(Opens below)) | Not for loan | 11137093 |
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| 658.812 / ROW / 8104 PROVIDING EXCEPTIONAL CUSTOMER SERVICE:THE BOOST PROFIT | 658.812/ SAU/ IYE/ 18183 CUSTOMER EXPERIENCE EDGE | 658.812 / SCO / 12579 CUSTOMER SATISFACTION: | 658.812/ Sco/37093 Fanocracy: turning fans into customers and customers into fans | 658.812 / SET / 5284 CREATING CUSTOMER DELIGHT:THE HOW AND WHY OF CRM | 658.812/ Set/Par/ 29660 Customer relationship management: | 658.812/ Set/Par/ 29661 Customer relationship management: |
From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
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