Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis
Material type:
TextDescription: 137-158 pSubject(s):
In:
Business perspectives and researchSummary: Consumer ethnocentric tendencies (CET) is a field of study that has developed a distinct identity among marketing researchers and practitioners. The construct has been used in consumer research for over three decades. This study uses two bibliometric methods to understand consumer ethnocentrism. The analysis reviewed 255 consumer ethnocentrism publications from the last three decades (1989–2020). The co-citation analysis revealed regional development and replication of consumer ethnocentrism research. Following that, the article used co-word analysis to determine the evolution of consumer ethnocentrism study themes. The research findings point to five research themes on consumer ethnocentrism, namely foundations, methods of measuring ethnocentrism, culture, managerial applications, and emerging trends. Finally, the study maps called for a future research agenda on consumer ethnocentrism.
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Journal Article
|
Main Library | Vol 11, No 1/ 55513578JA8 (Browse shelf(Opens below)) | Vol 11, No 1 | Available | 55513578JA8 | ||||
Journals and Periodicals
|
Main Library On Display | JRN/MGMT/ Vol 11, No 1/ 55513578 (Browse shelf(Opens below)) | Vol 11, No 1 | Not for loan | January-2023 (Vol 11, No 1) | 55513578 |
Browsing Main Library shelves Close shelf browser (Hides shelf browser)
Consumer ethnocentric tendencies (CET) is a field of study that has developed a distinct identity among marketing researchers and practitioners. The construct has been used in consumer research for over three decades. This study uses two bibliometric methods to understand consumer ethnocentrism. The analysis reviewed 255 consumer ethnocentrism publications from the last three decades (1989–2020). The co-citation analysis revealed regional development and replication of consumer ethnocentrism research. Following that, the article used co-word analysis to determine the evolution of consumer ethnocentrism study themes. The research findings point to five research themes on consumer ethnocentrism, namely foundations, methods of measuring ethnocentrism, culture, managerial applications, and emerging trends. Finally, the study maps called for a future research agenda on consumer ethnocentrism.
There are no comments on this title.