Empirical Studies on Luxury Handbags on Product Involvement and Purchase Intention by Mainland Tourist

By:

Suey Chau, David Ko, Yang Xueqi

Material type: Text

TextPublication details: USA American Research Institute for Policy Development January 2023Description: 62-75ISSN:

2333-6080

Subject(s):

Luxury marketing

In: American Research Institute Journal of Marketing ManagementSummary: With the unstoppable trend of globalization and Mainland consumers‟ increasing purchasing power and demand in Hong Kong, there are more and more bi-national products in the Hong Kong market. This research aims to investigate the effect of COM and other variables that moderate the COM‟s effect on Mainland tourists. And the research will be conducted with data on consumers product involvement and their evaluation of and purchase intention toward luxury handbags of 2 brands made in two different countries - France and China.

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode	Item holds
Journals and Periodicals	Main Library	MAGAZINE/MAR/Vol 11, No 1/55513557/JA5 (Browse shelf(Opens below))	MAGAZINE/MAR/Vol 11, No 1	Not for loan			55513557/JA5
Journals and Periodicals	Main Library ON SHELF	MAGAZINE/MAR/Vol 11, No 1/55513557 (Browse shelf(Opens below))	Vol 11, No 1 (20/05/2030)	Not for loan	Journal of marketing management - January - June 2023		55513557

Total holds: 0

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With the unstoppable trend of globalization and Mainland consumers‟ increasing purchasing power and demand in Hong Kong, there are more and more bi-national products in the Hong Kong market. This research aims to investigate the effect of COM and other variables that moderate the COM‟s effect on Mainland tourists. And the research will be conducted with data on consumers product involvement and their evaluation of and purchase intention toward luxury handbags of 2 brands made in two different countries - France and China.

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Empirical Studies on Luxury Handbags on Product Involvement and Purchase Intention by Mainland Tourist

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