Cultivating Customer Loyalty in the Digital Age: Strategies, Challenges and Best Practices for Businesses
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International Journal on Customer RelationsSummary: This research delves into digital service acceptance in the UAE, scrutinising variables like digital technology adoption, customer engagement tactics and data-driven personalisation. Through arduous data analysis, these variables reveal significant positive impacts on both customer satisfaction and loyalty, emphasising the pivotal role of seamless integration and tailored communications in fostering customer contentment and allegiance. The study advocates for longitudinal research to capture evolving digital trends and behaviours, recognising the need for broader cultural representation in future investigations. The outcomes not only provide valuable insights into the dynamics of digital service acceptance but also underscore the importance of strategic digital integration and personalised engagement in building enduring customer loyalty. This research sets the stage for future investigations to deepen our understanding of evolving trends and further contribute to the dynamic landscape of digital service interactions.
| Item type | Current library | Call number | Vol info | Status | Date due | Barcode | Item holds | |
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Journal Article
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Main Library | JRNL/MAR/Vol 11, No 2/55514107 (Browse shelf(Opens below)) | Vol 11, No 2 | Available | 55514107JA3 | |||
Journals and Periodicals
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Main Library On Display | JRNL/MAR/Vol 11, No 2/55514107 (Browse shelf(Opens below)) | Vol 11, No 2 (01/05/2023) | Not for loan | 55514107 |
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| JRNL/MAR/Vol 11, No 2/55514107 International Journal on Customer Relations | JRNL/MAR/Vol 11, No 2/55514107 An Investigation of the Factors Affecting Online Purchasing Behaviour: The Comparison Case Study of Group Purchasing Between Vietnam and China | JRNL/MAR/Vol 11, No 2/55514107 An Analysis of Buying Behaviour of Indian Consumers during the Pandemic COVID-19 | JRNL/MAR/Vol 11, No 2/55514107 Cultivating Customer Loyalty in the Digital Age: Strategies, Challenges and Best Practices for Businesses | JRNL/MAR/Vol 24, No 2/5556327 Journal of International Marketing - Vol 24 | JRNL/MAR/Vol 24, No 3/5556504 Journal of International Marketing - Vol 24 | JRNL/MAR/Vol 24, No 4/5557135 Journal of International Marketing - Vol 24 |
This research delves into digital service acceptance in the UAE, scrutinising variables like digital technology adoption, customer engagement tactics and data-driven personalisation. Through arduous data analysis, these variables reveal significant positive impacts on both customer satisfaction and loyalty, emphasising the pivotal role of seamless integration and tailored communications in fostering customer contentment and allegiance. The study advocates for longitudinal research to capture evolving digital trends and behaviours, recognising the need for broader cultural representation in future investigations. The outcomes not only provide valuable insights into the dynamics of digital service acceptance but also underscore the importance of strategic digital integration and personalised engagement in building enduring customer loyalty. This research sets the stage for future investigations to deepen our understanding of evolving trends and further contribute to the dynamic landscape of digital service interactions.
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