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Creating value through leveraging gender norms

By: Material type: TextTextPublication details: New Delhi Sage Publications India May 2024Description: 30-58ISSN:
  • 2394-9643
Subject(s): In: Sage Journal Publication Journal of Creating ValueSummary: This article examines how blending both traditionally masculine and feminine traits in an organizational culture might create value for a company. The article examines workplace defaults and compares and contrasts masculine and feminine traits. Then, the results of an analysis of the research on how masculine defaults create and destroy value in organizations are examined. Next, the article presents the findings from research examining how masculine and feminine traits and behaviours can create and destroy value. Finally, the article examines the impact of hybrid or androgynous traits and behaviours and presents directions for future research.
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Holdings
Item type Current library Call number Vol info Status Notes Date due Barcode Item holds
Journals and Periodicals Journals and Periodicals Main Library JOURNAL/MGMT/Vol 10, No 155514339/JA2 (Browse shelf(Opens below)) JOURNAL/MGMT/Vol 10, No 1 Not for loan 55514339/JA2
Journals and Periodicals Journals and Periodicals Main Library ON SHELF JOURNAL/MGMT/Vol 10, No 1/55514339 (Browse shelf(Opens below)) Vol 10, No 1 (01/05/2024) Not for loan Journal of Creating Value - May 2024 55514339
Total holds: 0

This article examines how blending both traditionally masculine and feminine traits in an organizational culture might create value for a company. The article examines workplace defaults and compares and contrasts masculine and feminine traits. Then, the results of an analysis of the research on how masculine defaults create and destroy value in organizations are examined. Next, the article presents the findings from research examining how masculine and feminine traits and behaviours can create and destroy value. Finally, the article examines the impact of hybrid or androgynous traits and behaviours and presents directions for future research.

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