Creating value through leveraging gender norms
Material type: TextPublication details: New Delhi Sage Publications India May 2024Description: 30-58ISSN:- 2394-9643
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Journals and Periodicals | Main Library | JOURNAL/MGMT/Vol 10, No 155514339/JA2 (Browse shelf(Opens below)) | JOURNAL/MGMT/Vol 10, No 1 | Not for loan | 55514339/JA2 | ||||
Journals and Periodicals | Main Library ON SHELF | JOURNAL/MGMT/Vol 10, No 1/55514339 (Browse shelf(Opens below)) | Vol 10, No 1 (01/05/2024) | Not for loan | Journal of Creating Value - May 2024 | 55514339 |
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JOURNAL/MGMT/Vol 10, No 1/55514339/JA6 Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs | JOURNAL/MGMT/Vol 10, No 1/55514339/JA7 Turning customers into citizens: The impact of online experiential value on customer citizenship behavior | JOURNAL/MGMT/Vol 10, No 1/55514339/JA8 Interview with Steve Rader: Nasa's value co-creation approach | JOURNAL/MGMT/Vol 10, No 155514339/JA2 Creating value through leveraging gender norms | JOURNAL/MGMT/Vol 38, Issue 5/555532 Journal of Management -Vol 38 (4-6) | JOURNAL/MGMT/Vol 51, No 1/55514457 DECISION | JOURNAL/MGMT/Vol 51, No 2/55514456 DECISION |
This article examines how blending both traditionally masculine and feminine traits in an organizational culture might create value for a company. The article examines workplace defaults and compares and contrasts masculine and feminine traits. Then, the results of an analysis of the research on how masculine defaults create and destroy value in organizations are examined. Next, the article presents the findings from research examining how masculine and feminine traits and behaviours can create and destroy value. Finally, the article examines the impact of hybrid or androgynous traits and behaviours and presents directions for future research.
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