Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs

By:

Mulyana Mulyana Tatiek Nurhayati Erlinda Ramadhani Permata Putri

Material type: Text

TextPublication details: New Delhi Sage Publications India Pvt. Ltd., May 2024Description: 102-115ISSN:

2394-9643

Subject(s):

In: Sage Journal Publication Journal of Creating ValueSummary: This study examines the effect of digital marketing capability, relational capability, market knowledge capability and value creation agility on business performance. This study includes 312 owners or leaders of fashion retail small and medium enterprises in Central Java, Indonesia’s respondents. The data obtained were analysed by using the structural equation model. The results show that digital marketing capability, relational capability and market knowledge capability affect value creation agility and business performance. Furthermore, value creation agility affects business performance.

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode	Item holds
Journals and Periodicals	Main Library	JOURNAL/MGMT/Vol 10, No 1/55514339/JA5 (Browse shelf(Opens below))	JOURNAL/MGMT/Vol 10, No 1	Not for loan			JA5
Journals and Periodicals	Main Library ON SHELF	JOURNAL/MGMT/Vol 10, No 1/55514339 (Browse shelf(Opens below))	Vol 10, No 1 (01/05/2024)	Not for loan	Journal of Creating Value - May 2024		55514339

Total holds: 0

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This study examines the effect of digital marketing capability, relational capability, market knowledge capability and value creation agility on business performance. This study includes 312 owners or leaders of fashion retail small and medium enterprises in Central Java, Indonesia’s respondents. The data obtained were analysed by using the structural equation model. The results show that digital marketing capability, relational capability and market knowledge capability affect value creation agility and business performance. Furthermore, value creation agility affects business performance.

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IES Management College And Research Centre

Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs

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