IES Management College And Research Centre

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10521.
Essentials of pharmaceutical marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi, India Anu Books Dec 2023
Availability: Items available for loan: Main Library (1)Collection, call number: 615.068/Dix/Sha/38725. Not available: Main Library: Checked out (1).

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10522.
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The effect of shopbots on consumer purchase behaviour in digital market, Bengaluru, India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group January 2023
In: International Journal of Applied Marketing and Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA1.

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10523.
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AI in Marketing: Literature Review on Focus Areas and Issues by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group January 2023
In: Prakash A., Antony K. Bijoy The effect of shopbots on consumer purchase behaviour in digital market, Bengaluru, India
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA2.

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10524.
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Effects of Advertisement on Consumer Buying Behaviour with References to FMCGs in Gandhinagar, Gujarat by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group January 2023
In: International Journal of Applied Marketing and Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA3.

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10525.
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Consumers Attitude, Digital Literacy and Social Influence towards ICT Usage: An Empirical Study in Delhi-NCR Region by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group January 2023
In: International Journal of Applied Marketing and Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA4.

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10526.
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A Study on Fundamental Analysis of Selected Equity from FMCG Sector by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group January 2023
In: International Journal of Applied Marketing and Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA5.

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10527.
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Consumer Perception towards Green Marketing: An Empirical Study in Kolkata by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group March 2023
In: International Journal on Customer Relations
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513751JA1.

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10528.
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Is Customer Incivility a Threat to Employee Wellbeing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group March 2023
In: International Journal on Customer Relations
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513751JA2.

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10529.
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Effect of Customer Loyalty Programmes on Consumer Emotional Loyalty in Emerging Grocery Retail Market: An Empirical Analysis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group March 2023
In: International Journal on Customer Relations
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513751JA3.

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10530.
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International Journal on Leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group April 2023
Availability: Items available for reference: Main Library: Not for loan (3)Collection, call number: INT/JRNL/LEA/Vol 11, Issue 1/55513967, ...

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10531.
Power BI Data Modeling: Build Interactive Visualizations, Learn DAX, Power Query, and Develop BI Models (English Edition) by
Publication details: New Delhi BPB Publications 2022
Availability: Items available for loan: Main Library (1)Collection, call number: 658.403/Sin/11138614.

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10532.
Marketing analytics by
Publication details: New Delhi - India - 2021 Wiley (1 October 2021); 2021
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Gup/Jat/38617.

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10533.
Mastering power BI: Build business intelligence applications powered with DAX calculations, insightful visualizations, advanced BI techniques, and loads of data sources by
Publication details: New Delhi BPB Publications (30 September 2021) 2022
Availability: Items available for loan: Main Library (1)Collection, call number: 658.403/Sin/11138615.

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10534.
Mathematics For M B A by
Publication details: NEW DELHI S. CHAND AND COMPANY LTD 1995
Availability: Items available for loan: Main Library (1)Collection, call number: 510/ Agg/ 888824.

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10535.
Supply chain logistics management by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mcgrawhill 2018
Availability: Items available for loan: Main Library (1)Collection, call number: 658.7/ Bow/ Clo/ 888225.

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10536.
Facing Interviews : be confident and make impact by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi- Sterling paperback 2012
Availability: Items available for loan: Main Library (1)Collection, call number: 650.14/ NIR/ 888228.

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10537.
Contemporary strategy analysis by
Edition: 10th Indian Adaption
Publication details: New Delhi Wiley 10
Availability: Not available: Main Library: Checked out (1).

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10538.
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How to undertake an impactful literature review: Understanding review approaches and guidelines for high-impact systematic literature reviews by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications April 2024
In: South Asian Journal of Business and Management Cases
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514271/JA1/MGMT.

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10539.
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Future research prospects of floriculture industry from management perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications April 2024
In: South Asian Journal of Business and Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: 55514271/JA2/MGMT.

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10540.
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Analysis of the past, present and the future of International student mobility: A retrospective review by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications April 2024
In: South Asian Journal of Business and Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: 55514271/JA3/MGMT.

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10541.
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Exploring career construction: A single narrative case study guided bythe systems theory framework of career development(STFCD) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications April 2024
In: South Asian Journal of Business and Management Cases
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514271/JA4/MGMT.

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10542.
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Enhancing cooperation in HEI mergers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications April 2024
In: South Asian Journal of Business and Management Cases
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514271/JA6/MGMT.

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10543.
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A bibliometric and thematic analysis of the Indian Journal of Marketing : A study of 13 years by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: No items available.

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10544.
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Relationship Between Social Corporate Disparage, Indigent Corporate Philanthropy, Consumer Recognition Leading to Consumer Disenchantment : Assessing the Moderating Role of Gender by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514277/JA2/Mar.

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10545.
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The Linkage Between Marketing Intensity and Firm Performance : A Quantile Regression Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514277/JA3/Mar.

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10546.
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The metamorphic influence of cause-related marketing : Empowering consumers as catalysts for societal transformation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514277/JA4/Mar.

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10547.
Financial accounting: A South-Asian perspective by
Publication details: Delhi - 2024 Cengage Learning India Pvt. Ltd., 2024
Availability: Items available for loan: Main Library (4)Collection, call number: 657.042/God/Ald/38684, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: 657.042/God/Ald/38683.

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10548.
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The Tanishq story: Inside India's No. 1 jewellery Brand by
Publication details: New Delhi - 2024 Juggernaut 2024
Availability: Items available for loan: Main Library (1)Collection, call number: 338.04092/Ven/38676.

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10549.
Dance of the elephant walk of the dragon: How India and China are reshaping the World in different ways by
Publication details: New Delhi - 2024 Rupa Publications India Pvt. Ltd., 2024
Availability: Items available for loan: Main Library (1)Collection, call number: 338.9/Has/38670.

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10550.
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Anger management: the troubled diplomatic relationships between India and Pakistan by
Publication details: New Delhi Aleph 2024
Availability: Items available for loan: Main Library (1)Collection, call number: 954/Bis/38630.

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10551.
Code dependent: Living in the shadow of AI by
Publication details: New Delhi - 2024 Picador 2024
Availability: Items available for loan: Main Library (1)Collection, call number: 006.312/Mur/38673.

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10552.
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Deriving value-in-digital disposal: Exploring closet cleaning on Instagram by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications May 2024
In: Sage Journal Publication Journal of Creating Value
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: JOURNAL/MGMT/Vol 10, No 1/55514339/JA1.

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10553.
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Creating value through leveraging gender norms by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India May 2024
In: Sage Journal Publication Journal of Creating Value
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: JOURNAL/MGMT/Vol 10, No 155514339/JA2.

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10554.
Marketing management: Indian context, global perspective by
Edition: 6
Publication details: New Delhi - 2018 Sage Publications India Pvt. Ltd., 2018
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8/Ram/Nam/38689, ...

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10555.
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Uncaptured value in the business model: Analysing its modes in social enterprises in the sustainable fashion industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications May 2024
In: Sage Journal Publication Journal of Creating Value
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: JOURNAL/MGMT/Vol 10, No 1/55514339/JA4.

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10556.
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Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd., May 2024
In: Sage Journal Publication Journal of Creating Value
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: JOURNAL/MGMT/Vol 10, No 1/55514339/JA5.

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10557.
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Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. May 2024
In: Sage Journal Publication Journal of Creating Value
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: JOURNAL/MGMT/Vol 10, No 1/55514339/JA6.

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10558.
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Turning customers into citizens: The impact of online experiential value on customer citizenship behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd., May 2024
In: Sage Journal Publication Journal of Creating Value
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: JOURNAL/MGMT/Vol 10, No 1/55514339/JA7.

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10559.
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Interview with Steve Rader: Nasa's value co-creation approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt Ltd., May 2024
In: Sage Journal Publication Journal of Creating Value
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: JOURNAL/MGMT/Vol 10, No 1/55514339/JA8.

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10560.
Selling and negotiation skills: A pragmatic approach by
Publication details: New Delhi Sage Publications India Pvt. Ltd., 2019
Availability: Not available: Main Library: Checked out (1).

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