IES Management College And Research Centre

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1121.
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THE INDIAN RURAL MARKET : EMERGING OPPORTUNITIES AND CHALLENGES SUHARWARDI, MOHD. ASHAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMET CONSULTANTS (P) LTD., APRIL 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 4/5552347JA5.

1122.
PERCEPTION OF THE RETAILERS TOWARDS MARKETING MIX STRATEGIES: AN EMPIRICAL CASE STUDY ON THE SOFT DRINK MARKET IN VISAKHAPATNAM KOTNI, V.V. DEVI PRASAD by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JUNE 2014
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 6/5552586CSD.

1123.
No cover image available
USED DURABLES AND ONLINE BUYING AN ATTITUDINAL STUDY OF INDIAN YOUTH KAR, SURJIT KUMAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JULY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 7/5552705JA3.

1124.
No cover image available
AN EMPIRICAL STUDY OF ATTITUDE TOWARD CAUSE RELATED MARKETING PROGRAMS AMONG YOUNG INDIAN CONSUMERS THAKUR, CHANDAN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976JA2.

1125.
REBRANDING OF GERMAN BAKERY, PUNE : A CASE STUDY SRIVASTAVA, MALLIKA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976CSD.

1126.
No cover image available
A SUSTAINABLE MARKETING STRATEGY BASED ON CUSTOMER SATISFACTION: THE CASE OF DONGBU INSURANCE IN SOUTH KOREA KANG, SUNHEE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., NOVEMBER 2014
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: VOL.44, NO. 11/5553395JA1.

1127.
HARVARD BUSINESS REVIEW ON MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2001
Availability: Items available for loan: Main Library (1)Collection, call number: HBR (CUP /SH ) 658.8/ HBR/ 24139.

1128.
WINNING GLOBAL MAREKT HOW BUSINESSES INVEST AND PROSPER IN THE WORLD'S HIGH-GROWTH CITIES PHILIP KOTLER AND MILTON KOTLER by
Publication details: NEW DELHI WILEY INDIA LTD. 2014
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ KOT/KOT/ 24323.

1129.
INTEGRATED MARKETING COMMUNICATIONS IN DIFFERENT CATEGORIES GANGOLI, AMEY by
Edition: MM-12-005 MMM - 2012-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE JUNE 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMM/2012-2015/4441562.

1130.
BLOG-A-THON BY SAMSUNG BISARIA, RASHI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NOIDA ANURAG BATRA ON BEHALF OF ADSERT WEB SOLUTIONS PVT. LTD., JANUARY 2015
In: BATRA, ANNURAG PITCH
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.X, NO. 10/5553749CSD.

1131.
Business Analytics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2013
Availability: Items available for loan: Library Annexe (12)Collection, call number: 658.8/PAN/11124416, ... Items available for reference: Library Annexe: Not for loan (2)Collection, call number: 658.8/PAN/11124415, ...

1132.
Marketing To Rural Consumers: understanding and tapping the rural market potential Veayudhan, Sanal kumar and Sridhar, G. (ed.) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2009
Availability: Items available for loan: Library Annexe (7)Collection, call number: 658.8/VEA/24505, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.8/VEA/24504.

1133.
Industrial Marketing practices in India Gupta, S.L. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2013
Availability: Items available for loan: Library Annexe (3)Collection, call number: 658.804/GUP/24508, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 658.804/GUP/24507.

1134.
Scope and challenges of Rural Marketing In India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2010
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8/RAI/11124517.

1135.
Marketing Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2010
Availability: Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.83/KAP/11124551.

1136.
Services Marketing Text & Readings Shanker, Ravi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2013
Availability: Items available for loan: Library Annexe (8)Collection, call number: 658.8/SHA/11124584, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 658.8/SHA/11128824. Library Annexe: Not for loan (1)Collection, call number: 658.8/SHA/11124583.

1137.
Services Marketing Concepts, planning and implementation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2010
Availability: Items available for loan: Library Annexe (7)Collection, call number: 658.8(SER)/ BHA/ 24677/BHA/11124677, ...

1138.
International Marketing by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2006
Availability: Items available for loan: Library Annexe (21)Collection, call number: 658.848/ VAS/ 24717/VAS/11124717, ...

1139.
International Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2010
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.848/ SHA/ 24763/SHA/11124763.

1140.
Consumer Behaviour And Marketing Communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2011
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8342/ Kaz/ 24782/KAZ/11124782.

1141.
Magic numbers for consumer marketing : key measures to evaluate marketing success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2007
Availability: Items available for loan: Library Annexe (6)Collection, call number: MARKETING 658.8/ Dav/ 25076, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.8/ Dav/ 27267.

1142.
International Marketing Comsuming Globally Thinking Locally by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.848/MCA/11125095.

1143.
The power of the purse How smart business are adapting to the worlds most important consumers women by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson / Prentice Hall 2005
Availability: Items available for loan: Library Annexe (8)Collection, call number: CONSUMER B 658.8342/ War/ 25226, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.8342/ War/ 25225.
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1144.
Marketing communications management: concepts and theories, cases and practices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Elsvier 2004
Availability: Items available for loan: Library Annexe (6)Collection, call number: ADVERTISIN 659.1/ Cop/ 25260, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 659.1/ Cop/ 25259.

1145.
Business Perspectives In Rural Marketing And Management JANAKIRAM, B.: RAVEENDRA, P.V. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2012
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8/JAN/RAV/25313.

1146.
Marketing genius Fisk, Peter by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2006
Availability: Items available for loan: Library Annexe (8)Collection, call number: MARKETING 658.802/ Fis/ 25564, ... Main Library (1)Collection, call number: MARKETING 658.8/ Fis/ 7453. Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.802/ Fis/ 25563.

1147.
Strategic Market Management Aaker, David A. by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2008
Availability: Items available for loan: Library Annexe (2)Collection, call number: 658.802/AAK/25729, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.802/AAK/25728.

1148.
Spanning Silos The New CMO Imperative David aaker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United State of America Harvard Business Schol Press 2008
Availability: Items available for loan: Library Annexe (4)Collection, call number: MARKETING 658.8/Aak/25799, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: MARKETING 658.8/Aak/25798.

1149.
Marketing Management S ramesh; C S Jayanthi Prasad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi I K International 2012
Availability: Items available for loan: Library Annexe (4)Collection, call number: MARKETING 658.8/Ram/Jay/25961, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: MARKETING 658.8/Ram/Jay/25960.

1150.
E-Mail Selling Techniques That Really Work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009
Availability: Items available for loan: Library Annexe (5)Collection, call number: 658.85/SCH/11126100, ...

1151.
The Ultimate Toolkit Ads That Attract Customers Brochures That Create Buzz Web Sites That Wow PETERS, PAULA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009
Availability: Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 658.8/PET/26210.

1152.
Conducting Sales And Marketing Training by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Infinity Books 2005
Availability: Items available for loan: Library Annexe (14)Collection, call number: 658.81/FOR/11126532, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.81/FOR/11126531.

1153.
Marketing Management In MNCs P K Ravishankar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pacific Publication 2011
Availability: Items available for loan: Library Annexe (14)Collection, call number: MARKETING 658.8/Rav/26564, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: MARKETING 658.8/Rav/26563.

1154.
International Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pacific Publication 2011
Availability: Items available for loan: Library Annexe (14)Collection, call number: 658.848/SIN/11126579, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.848/SIN/11126578.

1155.
International Marketing Management Roy, A.K. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Essential Books 2009
Availability: Items available for loan: Library Annexe (8)Collection, call number: 658.848/ROY/26808, ...

1156.
Marketing Management Roy, A.K. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Essential Books 2009
Availability: Items available for loan: Library Annexe (9)Collection, call number: 658.8/ROY/26864, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 658.8/ROY/26863.

1157.
Magic Numbers For Consumer Marketing Key Measures To Evaluate Marketing Success DAVIS, JOHN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2007
Availability: Items available for loan: Library Annexe (3)Collection, call number: 658.8/DAV/26935, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 658.8/DAV/26934.

1158.
Strategic Market Management Aaker, David A. by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2007
Availability: Items available for loan: Library Annexe (4)Collection, call number: 658.802/AAK/26957, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 658.802/AAK/26956.

1159.
KELLOGG ON INTEGRATED MARKETING IACOBUCCI, DAWN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD., 2007
Availability: Items available for loan: Library Annexe (2)Collection, call number: 658.802/IAC/CAL/27105, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.802/IAC/CAL/27104.

1160.
Marketing Express John Mariotti by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2006
Availability: Items available for loan: Library Annexe (7)Collection, call number: MARKETING 658.802/Mar/27131, ...

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