IES Management College And Research Centre

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121.
ADVERTISING AND BRAND STRATEGY by
Publication details: NEW DELHI ADHYAYAN PUBLISHERS AND DISTRIBUTORS 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 659.1/HAR/16466.

122.
ADVERTISING PLANNING AND DECISION MAKING by
Publication details: NEW DELHI TAXMANN PUBLICATIONS PVT. LTD. 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 659.1/ SHA/ 16660.

123.
STRATEGIC ADVERTISING MANAGEMENT: by
Edition: 3
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/ PER/ ELL/ 16811.

124.
MEDIA PLANNING AND BUYING by
Publication details: NEW DELHI TATA MCGRAW HILL PRIVATE LTD. 2011
Availability: Items available for loan: Main Library (10)Collection, call number: 659.1 / MEN / 13910, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 659.1 / MEN / 14967. Not available: Main Library: Checked out (1).

125.
FOUNDATIONS OF ADVERTISING : THEORY AND PRACTICE by
Edition: 7
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2008
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 659.1/ CHU/ 16981.

126.
LEARNINGS FROM AN ADVERTISING PRACTITIONER by
Publication details: NEW DELHI TATA MCGRAW-HILL PUBLISHING COMPANY 2010
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 659.1/ KRI/ 17479.

127.
INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS by
Edition: 4
Publication details: NEW DELHI PEARSON EDUCATION IN SOUTH ASIA 2010
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 659.1/CLO/BAA/17759.

128.
AMUL'S INDIADACUHNA COMMUNICATION by
Publication details: 2012 COLLINS BUSINESS NOIDA
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/ GAL/ 18231.

129.
A TEXTBOOK OF ADVERTISING & PUBLIC RELATIONS by
Publication details: NEW DELHI WISDOM PRESS 2013
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 659.1/ ARI/ 18222.

130.
SHOPPER MARKETING: HOW TO INCREASE PURCHASE DECISIONS AT THE POINT OF SALE by
Publication details: LONDON KOGAN PAGE LIMITED 2012
Availability: Items available for loan: Main Library (1)Collection, call number: ADVERTISIN 659.1/ STA/ 18347.

131.
ADVERTISING AND SALES MANAGEMENT: TEXT AND CASES by
Publication details: MANGLAM PUBLICATIONS 2012
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/ Aze/Haq/ 18370.

132.
STRATEGIC ADVERTISING MANAGEMENT by
Edition: 4
Publication details: OXFORD OXFORD UNIVERSITY PRESS 2001
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: ADVERTISIN 659.1/ PER/ ELL/ 18411.

133.
CRACKING THE AD CODE JACOB GOLDENBERG... [ et al.,] by
Publication details: NEW DELHI CAMBRIDGE UNIVERSITY PRESS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: ADVERTISIN 659.1/ GOL/ 8586.

134.
DAMN GOOD ADVICE ( FOR PEOPLE WITH TALENT!): HOW TO UNLEASH YOUR CREATIVE POTENTIAL BY AMERICA'S MASTER COMMUNICATOR by
Publication details: LONDON PHAIDON PRESS 2012
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/ LOI/ 18648.

135.
AFQS REPORTER
Availability: No items available.

136.
No cover image available
ADVERTISING AND CONSUMER AWARENESS OF NEW, DIFFERENTIATIED PRODUCTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: AMERICAN MARKETING ASSOCIATION
In: JOURNAL OF MARKETING RESEARCH ADVERTISING AND CONSUMER AWARENESS OF NEW, DIFFERENTIATED PRODCTS In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: JRNL/GEN/VOL 69 , NO.6/55566JA2.

137.
THE DIGITAL HANDSHAKE SEVEN PROVEN STRATEGIES TO GROW YOUR BUSINESS USING SOCIAL MEDIA CHANEY, PAUL by
Edition: -
Publication details: NEW DELHI READO.COM
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: AV MATERIA 658.872/ CHA/ 658.

138.
No cover image available
CULTURAL VALUES AS ADVERTISEMENT THEMES IN INTERNATIONAL AND INDIAN ADVERTISING by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: SUNIL BARTHWAL, N.L.GUPTA CULTURAL VALUES AS ADVERTISEMENT THEMES IN INTERNATIONAL AND INDIAN ADVERTISING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO.11/555475JA2.

139.
No cover image available
BRAND PERSONALITY : ANTECEDENTS AND CONSEQUENCES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42,NO. 10/555474JA2.

140.
ADVERTISING IN AUTOMOBILE INDUSTRY MR. MADAN HUJARE by
Edition: MMS - 2011 -2013 M-11-18
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 4441049/MMS/MAR.

141.
IF YOU CAN DREAM... AUTOBIOGRAPHY OF THE FOUNDER OF MUDRA & MICA KRISHNAMURTHY, A.G. by
Publication details: NEW DELHI TATA MCGRAW-HILL EDUCATION PRIVATE LTD. 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/ KRI/ 19783.

142.
ROLE OF ADVERTISING ON CONSUMER PURCHASING DECISION MS. ROSHINI NAMBIAR by
Edition: MMS - 2011-2013 M-11-34
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 4441051/MMS/MAR.

143.
WRAP : ADVERTISEMENTS EFFECTIVENESS OF WRAP ADS AND ADVERTISING TOOL MS. SHOITA SHRINGI by
Edition: MMS - 2011-2013 M-11-54
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 4441060/MMS/MAR.

144.
CONTAGIOUS WHY THINGS CATCH ON BERGER, JONAH by
Publication details: LONDON SIMON & SCHUSTER 2013
Availability: No items available.

145.
No cover image available
COMPARATIVE ADVERTISING: AN ANALYSIS OF CASES OF DISPARAGEMENT SHAFIULLA, B by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD THE ICFAI UNIVERSITY PRESS
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. XII, NO. 2/5551063JA4.

146.
OUTDOOR ADVERTISING IN INDIA MR. RUPESH KADAM by
Edition: PG-11-084 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 1170/PG/MAR.

147.
THE ELEPHANTS IN THE ROOM:THE FUTURE OF ADVERTISING IN INDIA, 2016 RANGASWAMI, ANANT by
Publication details: MUMBAI FOURTY TWO BOOKZ GALAXY 2013
Availability: Items available for loan: Main Library (2)Collection, call number: ADVERTISIN 659.1/RAN/21736, ...

148.
EFFECTIVENESS OF PRINT METHODS IN ADVERTISING MR. VIVEK SAMVEDI by
Edition: MM-11-13 2011-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: IES MANAGEMENT COLLEGE AND RESEARCH CENTRE
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMM/2011-2014/4441279.

149.
ATTRIBUTING CONVERSIONS IN A MULTICHANNEL ONLINE MARKETING ENVIRONMENT: AN EMPIRICAL MODEL AND A FELD EXPERIMENT LI, HONGSHUANG (ALICE) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014
Availability: No items available.

150.
COMPARATIVE STUDY OF EFFECTIVENESS OF VARIOUS MEDIUMS OF ADVERTISING JAGTAP, KALPESH by
Edition: PG-12-021 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441368.

151.
Hegarty on creativity : John Hegarty there are no rules by
Publication details: New York Thames and Hudson Ltd, 2014
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1\ Heg\ 23588.

152.
ADVERTISING IN INDIAN PHARMACEUTICAL INDUSTRY MAHALE, SHASHANK by
Edition: PM-12-11 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2012-2014/4441478.

153.
GUERRILLA ADVERTISING 2: GAVIN LUCAS MORE UNCONVENTIONAL BRAND COMMUNICATION by
Publication details: LONDON LAURENCE KING 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 659.1/ LUC/ 23601.

154.
NEWSJACKING: THE URGENT GENIUS OF REAL TIME ADVERTISING GRANT HUNTER AND JON BURKHART by
Publication details: THAMES AND HUDSON
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 659.1/ HUN/BUR/ 23602.

155.
No cover image available
AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE SANTEKELLUR, VADIRAJ JAGANNATHARAO: HOSAMANI A.P.: SINGH, ANAND by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., FEBRUARY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 2/5552138JA3.

156.
DAMN GOOD ADVICE (FOR PEOPLE WITH TALENT!) : HOW TO UNLEASH YOUR CREATIVE POTENTIAL BY AMERICA'S MASTER COMMUNICATOR GRORGE LOIS by
Publication details: LONDON PHAIDON 2012
Availability: Items available for loan: Main Library (1)Collection, call number: ADVERTISIN 659.1/ LOI/ 23796.

157.
No cover image available
MULTIVARIATE RELATION BETWEEN ADVERTISEMENT, SALES, AND PROFITS : A STUDY ON THE INDIAN FMCG INDUSTRY MAHENDRU, MANDEEP by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JUNE 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 6/5552586JA1.

158.
Advertising :an IMC Perspective S N Murthy ; U Bhojanna by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2011
Availability: Items available for loan: Library Annexe (5)Collection, call number: 659.1/MUR/11124339, ... Not available: Library Annexe: Damaged (1).

159.
Advertising And Ssales Promotion by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2013
Availability: Items available for loan: Library Annexe (2)Collection, call number: 659.1/ Kaz/Bat/ 24773/KAZ/11124773, ...

160.
Consumer Behaviour And Marketing Communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2011
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8342/ Kaz/ 24782/KAZ/11124782.

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