IES Management College And Research Centre

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121.
SPANNING SILOS:THE NEW CMO IMPERARIVE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / AAK / 10858.

122.
MARKETING COMMUNICATIONS THEORY & PRACTICE: by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KUM / 11420.

123.
MARKETING PRINCIPLES AND PRACTICE: by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CHU / 11421.

124.
MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / JAM / 11674.

125.
INTERNATIONAL MARKETING MANAGEMENT:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SAGE PUBLICATIONS INDIA PVT LTD 2008
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.848 / MAT / 11835.

126.
PROVE IT BEFORE YOU PROMOTE IT:HOW TO TAKE THE GUESSWORK OUT OF MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWJERSEY JOHN WILY AND SONS PVT LTD 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CUN / 11970.

127.
THE MARKETING WHITEBOOK 2009-2010:THE MARKETERS'ESSENTIAL HANDBOOK by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI BUSINESS WORLD 2009
Availability: Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (1)Collection, call number: REF 658.8072 / BUS / 12041.

128.
STRATEGIC MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / FER / 12111.

129.
MARKETING FOR SOCIAL CHANGE:PERSPECTIVES AND EXPERIENCES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/ KRI/ 12181.

130.
MARKETPLACE ANTHROPOLOGY: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 12184.

131.
THE SME WHITEBOOK 2009 - 2010:ESSENTIAL HANDBOOK FOR SMALL AND MEDIUM ENTERPRISES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI BUSINESS WORLD 2009
Availability: Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (1)Collection, call number: REF 658.8 / BUS / 12507.

132.
MARKETING MANAGEMENT: by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2009
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / SAX / 12603.

133.
MARKETING MANAGEMENT FOR NONPROFIT ORGANIZATIONS: by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / SAR / 12605.

134.
GLOBALISATION AND MARKETING MANAGEMENT:WITH CASE STUDIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI A.K. PUBLICATIONS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / VER / 12803.

135.
IN SEARCH OF THE OBVIOUS:THE ANTIDOTE FOR TODAY'S MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHENNAI WESTLAND LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / TRO / 13005.

136.
DOES MARKETING NEED REFORM?:FRESH PERSPECTIVES ON THE FUTURE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI REFERENCE PRESS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / SHE / 13225.

137.
MARKETING MANAGEMENT:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KAZ / 13321.

138.
CONTEMPORARY STRATEGIC MARKETING: by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PALGRAVE MACMILLAN 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BAI / 13553.

139.
FREEFALL:FREE MARKETS AND THE SINKING OF THE GLOBAL ECONOMY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ALLEN LANE 2010
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 337 / STI / 14277.

140.
STRATEGIC MARKETING MANAGEMENT:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI ATLANTIC PUBLISHERS AND DISTRIBUTORS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802/ GUP / 14471.

141.
MARKETING ACCOUNTABILITY:HOW TOMEARSURE MARKETING EFFECTIVENESS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE LIMITED 2010
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.8 / MCD / 14631.

142.
MARKETING MANAGEMENT:TEXT AND CASES IN INDIAN CONTEXT by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KAR / 14819.

143.
EXPERIENTAL MARKETING:MYTHS AND REALITIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI VIVA BOOK 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KAU / 14990.

144.
MARKETING MANAGEMENT: by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2010
Availability: Items available for loan: Library Annexe -2 (6th Floor) (5)Collection, call number: 658.8/SAX/15013, ... Main Library (1)Collection, call number: MARKETING 658.8/ SAX/ 20886.

145.
MARKETING MANAGEMENT: by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2010
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.8 / SAX / 15014.

146.
MARKETING MANAGEMENT: by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2010
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8/SAX/15015.

147.
MARKETING MANAGEMENT by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 1998
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CZI / 15054.

148.
MARKETING MANAGEMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI RESPONSE BOOKS 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / VEN / 15058.

149.
CASE STUDY SOLUTIONS MARKETING by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN PUBLISHERS INDIA LTD. 2001
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.8072/KAU/15074.

150.
MARKETING MANAGEMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CHA / 15080.

151.
RURAL MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / DOG / 15081.

152.
SERVICES MARKETING by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / ZEI / 15085.

153.
MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / GRE / 15089.

154.
MARKETING by
Edition: 14
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2010
In: ETZEL, MICHAEL AND WALKER, BRUCE MARKETING
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / ETZ / 15092.

155.
BUSINESS MARKETING TEXT AND CASE by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2010
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8 / HAV / 15093, ...

156.
BUSINESS -TO -BUSINESS MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PALGRAVE MACMILLAN 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / MIC / 15117.

157.
SERVICES MARKETING by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PALGRAVE MACMILLAN 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER)/ BAR / 15118.

158.
MARKET OF ONE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UNITED STATES OF AMERICA HARVARD BUSINESS REVIEW BOOK 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.823 / GIL / 15162.

159.
GRAVIATIONAL MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE JOHN WILEY & SONS (ASIA) PTE. LTD. 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / VEE / 15164.

160.
MARKET-DRIVEN MANAGEMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI ADHYAYAN PUBLISHERS AND DISTRIBUTORS 2011
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BIJ / 15251.

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Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM