IES Management College And Research Centre

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1201.
Applied marketing Githa S. Heggde, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2011
Availability: Items available for loan: Library Annexe (5)Collection, call number: MARKETING 658.8/ Heg/ 28847, ... Main Library (2)Collection, call number: MARKETING 658.8 / HEG / 11125, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.8/ Heg/ 28846.

1202.
Rural marketing text and cases Mathur, U C by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2008
Availability: Items available for loan: Library Annexe (5)Collection, call number: RURAL MARK 658.8 (RUR)/ Mat/ 28948, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.8 (RUR)/ Mat/ 28947.

1203.
Marketing Skills In Management Gupta, Meenu and Mahanama, Upali by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2008
Availability: Items available for loan: Library Annexe (7)Collection, call number: MARKETING 658.8/GUP/29073, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: MARKETING 658.8/GUP/29072.

1204.
EBay Inventory The Smart Way : How to find great sources and manage your merchandise to maximize profits on the world's #1 auction site Sinclair, Joseph T.: Hanks, Jeremy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York American Management Association 2006
Availability: Not available: Library Annexe: In transit (1).

1205.
Rural Markets understanding consumers and developmental issues Velayudhan, Sanal Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2010
Availability: Items available for loan: Library Annexe (3)Collection, call number: 658.8/VEL/29105, ...

1206.
Business Perspectives In Rural Marketing And Management Janakiram, B. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2012
Availability: Items available for loan: Library Annexe (8)Collection, call number: 658.8/JAN/RAV/25314, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 658.8/JAN/RAV/11129195.

1207.
Transforming Present Economic Challenges Into Global Prosperity Dubey, Nishith by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2010
Availability: Items available for loan: Library Annexe (3)Collection, call number: 330/DUB/BAP/29208, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 330/DUB/BAP/29207.

1208.
Fundamentals of marketing M S Raju; J V Prabhakara Rao by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2008
Availability: Items available for loan: Library Annexe (10)Collection, call number: MARKETING 658.8/ Raj/ Rao/ 29295, ... Not available: Library Annexe: In transit (1).

1209.
Marketing Research Kapoor, Avinash by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2010
Availability: Items available for loan: Library Annexe (5)Collection, call number: KAP/11129407, ...

1210.
International Marketing text and cases Gajender Sharma by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2010
Availability: Items available for loan: Library Annexe (7)Collection, call number: 658.848/SHA/29439, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: INTERNATIO 658.848/SHA/29203.

1211.
Marketing sense a pracitioners approach to marketing Saroj Datta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2005
Availability: Items available for loan: Library Annexe (1)Collection, call number: MARKETING 658.8/Dat/29456.

1212.
Marketing Management text and cases S Jayachandran by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2009
Availability: Items available for loan: Library Annexe (1)Collection, call number: MARKETING 658.8/Jay/29463.

1213.
The Art of Cause Marketing How To Use Advertising To Change Personal Behaviur and Public Policy Earle, Richard by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA NTC Business Books 2001
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8/EAR/29479.

1214.
MARKETING MANAGEMENT: A FINANCE EMPHASIS by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2012
Availability: Items available for loan: Main Library (5)Collection, call number: HUMAN RESO 658.8/ CHA/ 29613, ...

1215.
Marketing research: text and cases by
Edition: 3
Publication details: New Delhi Mcgraw Hill Education ( India ) Private Ltd. 2008
Availability: Items available for loan: Main Library (5)Collection, call number: MARKETING 658.83/ Nar/ 29653, ...

1216.
Marketing research: Naresh K. Malhotra and Satyabhushan Dash an applied orientation by
Edition: 6
Publication details: New Delhi Pearson Education India 2011
Availability: Items available for loan: Main Library (5)Collection, call number: Student co 658.83/ Mal/Das/ 29666, ...

1217.
Services marketing: people, technology, strategy Christopher Lovelock Jochen Wirtz and Jayanta Chatterjee by
Edition: 7
Publication details: Delhi Pearson education in South Asia 2011
Availability: Items available for loan: Main Library (5)Collection, call number: SERVICES M 658.8/ Lov/Wir/ 29871, ...

1218.
Services marketing: integrating customer focus across the firm Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler, Ajay Pandit by
Edition: 6
Publication details: New Delhi McGraw hill education ( India) company Ltd 2013
Availability: Items available for loan: Main Library (5)Collection, call number: SERVICES M 658.89 (SER)/ Zei/Bit/ 29696, ...

1219.
Consumer behavior: building marketing strategy Delbert Hawkins, David Mothersbaugh, Amit Mookerjee by
Edition: 12
Publication details: New Delhi McGraw Hill Education(India) Private Ltd. 2014
Availability: Items available for loan: Main Library (5)Collection, call number: CONSUMER B 658.8342/ Haw/Mot/ 29701, ...

1220.
Marketing strategy: Orville Walker,John Mullins,Harper Boyd, Jr. a decision focused approach by
Publication details: New Delhi McGraw Hill Education ( India) Private Ltd. 2014
Availability: Items available for loan: Main Library (5)Collection, call number: MARKETING 658.802/ Wal/Mul/ 29718, ...

1221.
Marketing management Kotler, Philip; Keller; Kevin Lane; Koshy, Abraham and Jha, Mithileswar. a South Asian perspective by
Publication details: Delhi Pearson Education 2013
Availability: Items available for loan: Main Library (8)Collection, call number: 658.8/ Kot/Ker/ 29737, ... Not available: Main Library: Checked out (1).

1222.
Profitable customer engagement : concept, metrics, and strategies V. Kumar by
Publication details: New Delhi Sage Response 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 658.812/ Kum/ 29936.

1223.
Engagement marketing: How Small Business Wins in a Socially Connected World Gail F. Goodman by
Publication details: New Delhi Wiley 2015
Availability: Items available for loan: Main Library (1)Collection, call number: E-marketin 658.8 (E-Mar/ Goo/ 29938.

1224.
Sports and entertainment marketing Ken Kaser and Dotty Boen Oelkers by
Edition: 3rd
Publication details: Ohio South-Western 2007
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8/ Kas/Oel/ 29994 .

1225.
The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world Al Lieberman and Patricia Esgate by
Publication details: New Jersey Pearson Education Inc., 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.8/ Lie/Esg/ 30077.

1226.
The rural marketing book Pradeep Kashyap by
Publication details: Delhi Pearson Education Insia 2015
In: Kashyap, Pradeep The rural marketing book ( Book CD) In: Kashyap, Pradeep The rural marketing book ( Book CD) In: Kashyap, Pradeep The rural marketing book ( Book CD) In: Kashyap, Pradeep The rural marketing book ( Book CD) In: Kashyap, Pradeep The rural marketing book ( Book CD)
Availability: Items available for loan: Main Library (4)Collection, call number: RURAL MARK 658.8/ Kas/ 30089, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8/ Kas/ 30086.

1227.
Pharmaceutical marketing in India : Chaganti, Subba Rao concepts strategy cases by
Publication details: Hydrabad Pharma Book Syndicate 2007
Availability: Items available for loan: Main Library (1)Collection, call number: PHARMACEUT 615.068/ Cha/ 30075.

1228.
Marketing management Kevin Lane Keller by
Edition: 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Person Education India Pvt. Ltd 2006
Availability: Not available: Library Annexe: In transit (1).

1229.
Develop your marketing skills Neil Richardson and Ruth Gosnay by Series: Creating success
Publication details: New Delhi Kogan Page 2011
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ Ric/Gos/ 30091.

1230.
How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing by
Edition: 6
Publication details: New Delhi : Kogan Page 2008
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ Pat/ 30093.
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1231.
The marketing gurus : lessons from the best marketing books of all time Chris Murray. by
Publication details: London Atlantic Books, 2009
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ Mur/ 30095.

1232.
The longer long tail : how endless choice is creating unlimited demand by
Publication details: London Random House Business 2009
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: ECONOMICS (CUP 7/SH 1) 330/ And/ 30134.

1233.
Alibaba's world : how a remarkable Chinese company is changing the face of global business by
Publication details: London Macmillan an Imprint of Pan Macmillan 2015
Availability: Items available for loan: Main Library (1)Collection, call number: E-marketin 658.8(EM)/ Eri/ 30207.

1234.
Strategic marketing for non-profit organizations, Alan A. Anderson and Philip Kotler by
Edition: 7
Publication details: New Delhi Pearson Education, 2015
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ And/Kot/ 30162.

1235.
Business analytics: applications to consumer marketing Sandhya Kurugantiand Hindol Basu by
Publication details: New Delhi McGraw-Hill Education 2015
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/ Kur/Bas/ 30164.

1236.
Managing marketing: an aaplied approach Noel Capon and Siddharth Shekhar Singh by
Publication details: New Delhi Wily India 2015
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ Cap/Sin/ 30169.

1237.
The marketing toolkit Noel Capon and Siddharth Shekhar Singh by
Publication details: New Delhi Wiley Publication 2015
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/ Cap/Sin/ 30170.

1238.
The rural marketing book ( Book CD) Pradeep Kashyap by
Edition: 1
Publication details: Delhi Pearson Education Insia 2015
Availability: Items available for reference: Main Library: Not for loan (5)Collection, call number: N/B - 3331369/ 1886, ...

1239.
Digital marketing challenges and prospectus Kamal R. Gupta and V. B. Angadi ( editor) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai E 7 Publications 2015
Availability: Items available for loan: Main Library (1)Collection, call number: E-marketin 658.8 (E-Mar)/ Gup/Ana/ 30321.

1240.
The New Rules of green marketing: strategies, tools, and inspiration for sustainable branding Jacquelyn A Ottman by
Publication details: San Francisco Berrett-Koehler Publishers 2011
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.802/ Ott/ 30344.

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