IES Management College And Research Centre

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1241.
Marketing Harsh V. Verma and Ekta Duggal by
Publication details: New Delhi Oxford Unversity Press 2015
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ Ver/Dug/ 30415.

1242.
Digital Marketing Vandana Ahuja by
Publication details: New Delhi Oxford Unversity Press 2015
Availability: Items available for loan: Main Library (1)Collection, call number: E-marketin 658.8 ( E-Mar)/ Ahu/ 30416.

1243.
Marketing whitebook 2015-16 Business World by
Publication details: New Delhi Business World 2015
Availability: Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (1)Collection, call number: REFERENCE 658.8/ BW/ 30430.

1244.
Marketing of Services Kaur, Jaspreet by
Publication details: New Delhi Global Academic Publishers and Distributors 2014
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(Ser)/Kau/Wad/30448.

1245.
Marketing management : CD text and cases by
Edition: 2
Publication details: New Delhi Excel Book 2007
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: N/B - 3331389/ 1907.

1246.
Principles of marketing: a South Asian perspective Philip Kotler, Gary Armstrong, Prafulla Y Agnihotri, and Ehsan Ul Haque by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2010
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ Kot/Arm/ 30355.

1247.
Marketing management Simmi Rani Prasad and Shakti Bajpai Awasthi by
Publication details: Pune Thakur Publishers 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/ Pra/Asw/ 11130371.

1248.
Case studies in Marketing : R. Srinivasan, the indian context by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8072/ Sri/ 30381.

1249.
The Dartnell marketing management handbook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi UBS Publishers and Distributors 19983
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ Bri/Gue/ 30385.

1250.
Strategic pharmaceutical marketing R B Smarta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wheeler Publishing 1994
Availability: Items available for loan: Main Library (1)Collection, call number: PHARMACEUT 615.068/ Sma/ 30388.

1251.
Management skills in marketing Stephen Morse by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 1993
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ Mor/ 30391.

1252.
Marketing management : theory, process and practice S. K. Kapur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi S. K. Publisher 1997
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ Kap/ 30394.

1253.
The marketing planning guide : creating a plan to successfully market your business, product, or service David H.Bang by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Galgotia publication 1992
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658..802/ Ban/ 30406.

1254.
A COMPARATIVE STUDY ON MARKETING STRATEGIES OF M.N.C AND INDIAN PHARMACEUTICAL COMPANIES TRIPATHI, SIDDHARTHA by
Edition: PM-13-18 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES'S MANAGEMENT COLLEGE AND RESEARCH CENTRE APRIL 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2013/2015/4441585.

1255.
Achieving competitive superiority through service excellence and customer centric technologies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai K. J. Somaiya Institute of Management Studies and Research 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: RM-280.

1256.
Marketing Research : text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata Mcgraw Hill Publishing company Ltd. 2002
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.83/ Nar/ 30467.

1257.
Conference on Marketing to rural consumer : Understanding and tapping Rural Market Professionals Indian Institute of Management, Kozikode by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kozikode Indian Institute of Management, Kozikode 3, 4, 5 April 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Conference RM-24.

1258.
FDP- 31st Faculty Development Programme : Marketing Management Indian Institute of Management, Ahemedabad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahemedabad Indian Institute of Management, Ahemedabad
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE RM-87/ 12/16.

1259.
Innovation Markerting in Turbulence and Sustainibility : Based on the Papers at the International Marketing Conferen 2010 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel India Publishers (IES Management College and Rsearch Centre) 2010
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Conference RM-123.

1260.
Changing Dynamics of Marketing : International Marketing conference 2011 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel India Publishers (IES Management College and Rsearch Centre) 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Conference RM-155.

1261.
Proceedings of 3rd IIMAConference on : Marketing Paradigms for Emerging Economics Indian Institute of Management, Ahemedabad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahemedabad Indian Institute of Management 2009
In: Indian Institute of Management, Ahemdabad Inidian Institute of Ahemadad: 46 Annual Report 2007-08
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Conference RM-60.

1262.
International Marketing Conference on Marketing and Society Indian Institute of Management, Kozikode by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kozikode Indian Institute of Management, Kozikode 8- 10 April 2007
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Conference RM-306.

1263.
No cover image available
MARKETING AS A STRATEGIC TOOL IN VETERINARY CLINICS OF SMALL ANIMALS SOARES, JOSE ANTONIO by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DLEHI MR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., DECEMBER 2015
In: GILANI, MEENAKSHI PRABANDHAN
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.45, NO. 12/5555178JA2.

1264.
No cover image available
MARKETING AS A STRATEGIC TOOL IN VETERINARY CLINICS OF SMALL ANIMALS SOARES, JOSE ANTONIO by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., DECEMBER 2015
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 45, NO. 12/5555145JA2.

1265.
No cover image available
COMPETITION AND MARKETING CHALLENGES IN THE USA MARKET FOR INDIAN GRANITE EXPORTERS MISHRA, MAHIMA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., AUGUST 31, 2015
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 45, NO. 12/5555145JA4.

1266.
Business Management Simplified shah, Sanjay by
Publication details: Mumbai Sanjay Shah 2015
Availability: Items available for loan: Main Library (1)Collection, call number: 338.04/ SHA/ 31493.

1267.
The psychology of price Leigh Caldwell how to use price to increase demand, profit and customer satisfaction by
Publication details: Mumbai Jaico Publishing House 2015
Availability: Items available for loan: Main Library (1)Collection, call number: 658.816/CAL/31515.

1268.
Marketing of Services Gupta, S.L. an Indian Perspectives by
Publication details: Delhi Wisdom Publications 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER)/Gup/Rat/31463.

1269.
Customer Relationship Management : Buttle, Francis concepts and tools by
Edition: 3
Publication details: London Routledge, cop. 2015
Availability: Items available for loan: Main Library (1)Collection, call number: 658.812/But/Mak/31460.

1270.
Marketing management by
Edition: 15
Publication details: Noida, Uttar Pradesh Pearson India Education Services Pvt. Ltd., 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Kot/Kel/36491.

1271.
Marketing strategy and competitive positioning Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud by
Edition: 4
Publication details: New Delhi Pearson Education 2009
Availability: Items available for loan: Main Library (2)Collection, call number: MARKETING 658.802/ Hoo/Pie/ 30939, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.802/ Hoo/Pie/ 31829.

1272.
CASE STUDIES ON INTERNATIONAL MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072/JOH/NIG/30660.

1273.
Brewing up the Coffee Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/SEN/30695.

1274.
IMPACT OF GOVERNMENT POLICIES ON MARKETING STRATEGIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/GHO/MUK/30781.

1275.
Marketing Research: An Applied Orientation by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2011
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/MAL/DAS/30797.

1276.
Marketing research: an applied orientation Malhotra, Naresh K. by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2011
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/MAL/DAS/30798.

1277.
Marketing Research: An Applied Orientation Malhotra, Naresh K. by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2011
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/MAL/DAS/30799.

1278.
Marketing Research: An Applied Orientation Malhotra, Naresh K. by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2011
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/MAL/DAS/30800.

1279.
Marketing Research: An Applied Orientation Malhotra, Naresh K. by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2011
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/MAL/DAS/30801.

1280.
Marketing Research: Text and Cases Nargundkar, Rajendra by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mcgraw-Hill Education India Private Ltd 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/NAR/30802.

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