IES Management College And Research Centre

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1281.
Marketing Research: Text and Cases by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mcgraw-Hill Education India Private Ltd 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/NAR/30803.

1282.
Marketing Research: Text and Cases Nargundkar, Rajendra by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mcgraw-Hill Education India Private Ltd 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/NAR/30804.

1283.
Marketing Research: Text and Cases Nargundkar, Rajendra by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mcgraw-Hill Education India Private Ltd 2008
Availability: Not available: Main Library: Checked out (1).

1284.
Marketing research: text and cases Nargundkar, Rajendra by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mcgraw-Hill Education India Private Ltd 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/NAR//30806.

1285.
New Perspectives in Rural and Agricultural Maketing Ramkishen, Y. by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Jaico Publishing House 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/RAM/30808.

1286.
New Perspectives in Rural and Agricultural Maketing Ramkishen, Y. by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Jaico Publishing House 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/RAM/30809.

1287.
New Perspectives in Rural and Agricultural Maketing Ramkishen, Y. by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Jaico Publishing House 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/RAM/30810.

1288.
New perspectives in rural and agricultural maketing Ramkishan, Y. by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Jaico Publishing House 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/RAM//30811.

1289.
New Perspectives in Rural and Agricultural Maketing Ramkishen, Y. by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Jaico Publishing House 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/RAM/30812.

1290.
Services marketing: integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mcgraw-Hill Education India Private Ltd 2013
Availability: Items available for loan: Main Library (6)Collection, call number: 658.8 (SER)/Zei/Bit//30831, ...

1291.
Services marketing : "People, technology and strategy" Lovelock, Christopher by
Edition: 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education in South Asia 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 (SER)/LOV/WIR/30901.

1292.
Services marketing : "People, technology and strategy" Lovelock, Christopher by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education Noida
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/LOV/WIR/30902.

1293.
Services marketing : "People, technology and strategy" Lovelock, Christopher by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2011
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/LOV/WIR/30903.

1294.
Services Marketing : "People, technology and strategy" Lovelock, Christopher by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2011
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/LOV/30904.

1295.
Services Marketing : "People, technology and strategy" Lovelock, Christopher by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2011
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/LOV/30905.

1296.
CASE STUDIES ON COVERT MARKETING STRATEGIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072/GOP//30910.

1297.
CASE STUDIES ON MARKETING NEW VISTAS by Series: ; VOL. I
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072/MUT//30913.

1298.
CASE STUDIES ON MARKETING STRATEGIES IN FOOD AND BEVERAGE INDUSTRY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072/RAV/SHE/30919.

1299.
Marketing management Philip Kotler and Kevin Lane Keller by
Edition: 15
Publication details: New Delhi Pearson IEducation India Pvt. Ltd 2016
Availability: Items available for loan: Main Library (5)Collection, call number: MARKETING 658.8/ Kot/Kel/ 31507, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8/ Kot/Kel/ 31669.

1300.
Principles of marketing Philip Kotler and Gary Armstrong by
Edition: 15
Publication details: New Delhi Pearson Education India Pvt. Ltd. 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/ Kot/ Arm/ 31510.

1301.
A Study on Marketing Strategies Adopted by Taj Group of Hotels Joshi, Chatura by
Edition: PG-13-18 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441667.

1302.
A Study on Movie Promotion Strategies undertaken by Production Houses in Bollywood Gandhi, Ankeet by
Edition: PG-13-19 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441668.

1303.
Study on Selling Skills and Strategies Required for Effective Consumer Engagement Mehta, Harsh by
Edition: PG-13-23 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441670.

1304.
A Study on Marketing and Media Strategies of Ready to Eat Segment in India Jain, Ankita by
Edition: PG-13-24 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441671.

1305.
Luxury Marketing: A Study on Consumer Behavior and Purchase Intent Luxury Accessories Market Borkar, Samruddhi by
Edition: PG-13-27 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441672.

1306.
Promotional Strategies of Sports Leagues in India Nagda, Dhaval by
Edition: PG-13-34 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441677.

1307.
A Study on Marketing Strategies for Luxury Brands to Succeed in India Banerjee, Aparna by
Edition: PG-13-36 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: No items available.
Lists:

1308.
A Study on Marketing Strategies for Luxury Brands to Succeed in India Banerjee, Aparna by
Edition: PG-13-36 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for loan: Main Library (1)Collection, call number: PG-Mar/2013-2015/4441678.
Lists:

1309.
Marketing the Brand India Kalra, Vishal by
Edition: PG-13-46 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441682.

1310.
Study on Impact of Promotional Activities to Increase the Inflow of Foreign Tourist in India Mirani, Diksha by
Edition: PG-13-52 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441686.

1311.
A Study on the Marketing Strategies of Luxury Brands with special regards to designer clothing in India Ahuja, Nikita by
Edition: PG-13-55 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441687.
Lists:

1312.
A Study on the Various Marketing Strategies used by HUL in India Shenoy, Anant by
Edition: PG-13-61 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441690.

1313.
A Study on Growth in Indian Banking Sector Mirajkar, Zeba by
Edition: PG-13-62 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441691.

1314.
A Study on Impact of Digital Marketing on the B2B Sector Shah, Bhavesh by
Edition: PG-13-70 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441695.

1315.
Study on ITC Soaps Portfolio Current Marketing Strategies and Suggestions for future product Pednekar, Mandar by
Edition: PG-13-83 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441699.

1316.
An Evaluation Study on Sensitivity Toothpaste in Management of Dentinal Sensitivity Pai, Sumeet by
Edition: PG-13-84 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441700.

1317.
Comparative Analysis of Marketing Strategies of Zara and UCB in India Subramanian, Manasvita by
Edition: PG-13-85 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441701.

1318.
A Comparative study on Branding Strategies of Select Baby Case Brand in India Kakkad, Saloni by
Edition: PG-13-87 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441702.

1319.
A Study on Marketing Strategies of Honda Cars in India Parab, Sanjeev by
Edition: PG-13-92 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441706.

1320.
To Study Promotional Strategies of Coca-Cola across the Globe Shetty, Shriti by
Edition: PG-13-99 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441713.

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