IES Management College And Research Centre

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161.
22 IrReferenceutable Laws of advertising and when To violate them by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2006
Availability: Items available for loan: Library Annexe (2)Collection, call number: 659.1/NEW/11125108, ...

162.
Integrated Advertising Promotion And Marketing Communications by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2009
Availability: Items available for loan: Library Annexe (2)Collection, call number: 659.1/CLO/11125319, ...

163.
Writing On The Wall The Campaign For Commonsense Business Burch, Geoff by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2006
Availability: Items available for loan: Library Annexe (11)Collection, call number: ADVERTISIN 659.1/Bur/25656, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: ADVERTISIN 659.1/Bur/27029.

164.
Guerrila Publicity Hundreds of Sure Fire Taties To Get Maximum Sales For Minimum Dollars Levinson, Jay Conrad; Rick Frishman and Jill Lublin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2006
Availability: Items available for loan: Library Annexe (15)Collection, call number: ADVERTISIN 659.2/Lev/Fri/26224, ... Main Library (1)Collection, call number: ADVERTISIN 659.2/Lev/Fri/31549.

165.
10 Ways To Screw Up An Ad Campaign And How To Create Ones That Work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009
Availability: Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 659.1/COH/11126270.

166.
Advertising Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Essential Books 2010
Availability: Items available for loan: Library Annexe (1)Collection, call number: 659.1/KHA/11126908. Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 659.1/KHA/11126907.

167.
Reputation Management Griffin, Gerry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U K Capstone Publishing 2002
Availability: Items available for loan: Library Annexe (5)Collection, call number: ADVERTISIN 659.2/GRI/28076, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: ADVERTISIN 659.2/GRI/28075.

168.
The ultimate marketing toolkit : ads that attract customers, brochures that create buzz, web sites that wowt wow Paula Peters by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Pvt Ltd 2009
Availability: Items available for loan: Library Annexe (20)Collection, call number: 658.8/Pet/26211, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.8/ Pet/ 28179.

169.
10 ways to screw up an ad campaign : and how to create ones that work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Pvt Ltd 2009
Availability: Items available for loan: Library Annexe (10)Collection, call number: ADVERTISIN 659.1/ Coh/ 26271, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 659.1/ Coh/ 28199.

170.
Reinventing Advertising The New Reality Mankad, Neeraj by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI university Press 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 659/MAN/28482.

171.
Effective advertising Suresh K. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI university Press 2007
Availability: Items available for loan: Library Annexe (4)Collection, call number: ADVERTISIN 659.1/ Sur/Bal/ 28548, ...

172.
ADVERTISING MANAGEMENT RAJEEV BATRA, AAKER A DAVID AND JOHN G MYERS by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI "PEARSON EDUCATION , INC" 2006
Availability: Items available for loan: Main Library (4)Collection, call number: ADVERTISIN 659.1/ BAT/MYE/ 29629, ... Not available: Main Library: Checked out (1).

173.
Advertising and promotion an intergrated marketing communications perspectives Gerorge E. Belch, Michael A. Belch and Purani Keyoor by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education ( India) Private Ltd. 2010
Availability: Items available for loan: Main Library (5)Collection, call number: ADVERTISIN 659.1/ Bel/Bel/ 29766, ... Not available: Main Library: Checked out (1).

174.
The unpublished David Ogilvy David Ogilvy and Joel Raphaelson by
Publication details: London Profile Books 2012
Availability: Items available for loan: Main Library (1)Collection, call number: ADVERTISIN 659.109/ Ogi/ Rap/ 29948.

175.
Amul's India: 50 years of Amul advertising Da Cunha Communications by
Publication details: Collins, an imprint of HarperCollinsPublishers 2012
Availability: Items available for loan: Main Library (1)Collection, call number: ADVERTISIN 659.1/ DeC/ 30158.

176.
Advertising and integrated brand promotion Richard J Semenik, Thomas C O'Guinn and Chris T Allen; by
Edition: 6
Publication details: Andover Cangage Learning 2015
Availability: Items available for loan: Main Library (1)Collection, call number: ADVERTISIN 659.1/ Sem/ 30168.

177.
'Ad'apting to markets : repackaging commercials in Indian languages Sunitha Srinivas, C. by
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2015
Availability: Items available for loan: Main Library (2)Collection, call number: ADVERTISIN 659.1/ Sri/ 30422, ...

178.
Pandeymonium : Piyush Pandey On Advertising Piyush Pandey by
Publication details: Gurgaon Penguin Books India Ltd 2015
Availability: Items available for loan: Main Library (1)Collection, call number: ADVERTISIN 659.1/ Pan/ 30342.

179.
Managing Emotional Appeal in Advertising Concepts and Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/RAO/WAW/30681.

180.
Public Relations and Media Concepts and Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/RAO/WAW/30728.

181.
Advertising Management by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/BAT/MYE/30884.

182.
Advertising Management Batra, Rajeev by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education in South Asia 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/BAT/MYE/30885.

183.
Advertising Management Batra, Rajeev by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/BAT/MYE/30886.

184.
Advertising Management Batra, Rajeev by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/BAT/MYE/30887.

185.
Advertising Management Batra, Rajeev by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/BAT/MYE/30888.

186.
Impact of Television Advertising on buying behaviour of Women W.R.T Shampoos Jain, Heena by
Edition: PG-13-102 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441715.

187.
Creativity in Advertising Bhosale, Yogesh by
Edition: MM-13-01 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441726.

188.
Managing Emotional Appeal In Advertising Concepts And Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI 2008
Availability: No items available.

189.
Public Relations And Media Concepts And Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI 2008
Availability: No items available.

190.
Advertising Management by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2006
Availability: No items available.

191.
Case Studies On Advertising Strategies Trends And Practices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1.

192.
Advertising by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson India Education Services Pvt Ltd. Noida C 2000
Availability: Items available for loan: Main Library (3)Collection, call number: 659.1/ Jef/Yad/ 31723, ...

193.
No cover image available
A Case Study on Experiential Learning for Marketing Students Taneja, Girish by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mr. Satya Gilani on behalf of Associated Management Consultants (P) Ltd., January 12, 2016
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol. No. 46, No. 4/5555647JA3.

194.
Hegarty on advertising : turning intelligence into magic Hegarty, John by
Publication details: London Thames & Hudson Ltd. 2011
Availability: Not available: Main Library: Checked out (1).

195.
Nawabs, nudes amd noodles India through 50 years of advertising by
Publication details: New Delhi Pan Macmilan India Ltd. 2016
Availability: Items available for loan: Main Library (1)Collection, call number: ADVERTISIN 659.1/ Par/ 31985.

196.
The art of client service : the classic guide Robert Solomon by
Edition: 3
Publication details: New Delhi Wily India Pvt. Ltd. 2016
Availability: Items available for loan: Main Library (1)Collection, call number: CUSTOMER R 658.812/ Sol/ 32652.

197.
A Comparative study between organic and Advertising on Social Media with Reference to Facebook D'souza, Kyle by
Edition: PG-14-12 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2014-2016/4441869.

198.
Brand sense: sensory secrets behind the stuff we buy by
Edition: 2
Publication details: New Delhi Kogan Page India Ltd. c2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ Lin/ 32667.

199.
Media effectiveness for crossword bookstores Bhatt, Suketu by
Edition: PG-10-5 2010-2012
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-46/PG-MAR/2010-2012/66646.

200.
Directory information services: Corporate usage, advertising patterns and customer retention D'souza, Nikhil by
Edition: PG-10-13 2010-2012
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-50/PG-MAR/2010-2012/66650.

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