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Brand sense: sensory secrets behind the stuff we buy

By: Publication details: New Delhi Kogan Page India Ltd. c2010Edition: 2Description: x, 236 p. PaperISBN:
  • 9780749460570
Subject(s): DDC classification:
  • 658.827
Summary: Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal.
List(s) this item appears in: Recent Additions to the Library-September-16
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF 658.827/ Lin/ 32667 (Browse shelf(Opens below)) Available 11132667
Total holds: 0

Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal.

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