Brand sense: (Record no. 43486)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00829 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160929b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749460570 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lindstrom, Martin |
| 9 (RLIN) | 23975 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand sense: |
| Remainder of title | sensory secrets behind the stuff we buy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Kogan Page India Ltd. |
| Date of publication, distribution, etc | c2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 236 p. |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 9 (RLIN) | 23978 |
| Topical term or geographic name as entry element | Business names |
| 9 (RLIN) | 23979 |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Brand name products. |
| 9 (RLIN) | 23980 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 29/09/2016 | Readers World/ 404/ 28-September-2016 | 236.00 | 14 | 2 | 658.827/ Lin/ 32667 | 11132667 | 13/11/2024 | 13/11/2024 | 295.00 | 29/09/2016 |