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Brand sense: sensory secrets behind the stuff we buy 2

Lindstrom, Martin

Brand sense: sensory secrets behind the stuff we buy - 2 - New Delhi Kogan Page India Ltd. c2010 - x, 236 p. Paper

Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal.

ISBN: 9780749460570

Subjects--Topical Terms:
Brand name products.
Business names
Advertising--Brand name products.

Dewey Class. No.: 658.827

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Brand sense: sensory secrets behind the stuff we buy 2