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	161.	No cover image available The Curious Marketer : Expedition in branding and consumer behaviour by Bhat, Harish Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgoan Portfolio 2017 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / Bha / 33209. Place hold Log in to add tags Add to cart (remove)
	162.	No cover image available A study on consumer ethnocenterism and social comparision in rural India implications for marketing strategy by Das, Manish Saha, Vector Material type: Text; Format: print ; Literary form: Not fiction In: MANIMALA, MATHEW J. ( EDITOR) SOUTH ASIAN JOURNAL OF MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 24, Issue 1/ 5557268JA7. Place hold Log in to add tags Add to cart (remove)
	163.	No cover image available A study on changing consumer preferences towards online cab services with regards to ola and uber by Parekh, Virat Edition: M-15-42 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442059. Log in to add tags Add to cart (remove)
	164.	No cover image available An Analysis of the Determinants of Consumer Purchase Behavior Towards Green FMCG Products by Tandon, Manvinder Singh Sethi, Vaishali Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 5557805JA1. Place hold Log in to add tags Add to cart (remove)
	165.	No cover image available Study on self-gifting behaviour of consumers with luxury fashion brands by Bhangale, Riya Edition: PG-15-2 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442127. Lists: hjhj, Luxuray Brand. Log in to add tags Add to cart (remove)
	166.	No cover image available A study on changing buying behaviour for premium brands: online vs offline by Tripathi, Vachaspati Edition: MM-15-7 2015-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMM/2015-2018/4442245. Log in to add tags Add to cart (remove)
	167.	No cover image available Studying the consumer preference for Amul beverages by Biswas, Prakriti Edition: PG-14-6 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-856/PG-Mar/2014-2016/666856. Log in to add tags Add to cart (remove)
	168.	No cover image available A study on customer perception and awareness of "pride of cows" at Parag Milk Products Private Limited., by Hatkar, Karishma Edition: PG-14-17 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-859/PG-Mar/2014-2016/666859. Log in to add tags Add to cart (remove)
	169.	No cover image available A study examination the impact of revamping of vadilal ice cream parlours on customer happiness at vadilal ice creams by Brahmbhatt, Devanshi Edition: PG-14-66 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-873/PG-Mar/2014-2016/666873. Log in to add tags Add to cart (remove)
	170.	No cover image available A Study on Consumer Behaviour of Passenger Car Segments through Logistic egression Modelling by Menon, Balakrishnan Material type: Text; Format: print ; Literary form: Not fiction In: RAINA, ROSHAN METAMORPHOSIS Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 1/ 5557711JA3. Place hold Log in to add tags Add to cart (remove)
	171.	No cover image available Impulsive Buying Tendency: Measuring Important Relationships with a New Perspective and an Indigenous Scale by Badgaiyan, Anant Jyoti Verma, Anshul Dixit, Saumya Material type: Text; Format: print ; Literary form: Not fiction In: RAVI aNSHUMAN V. IIMB Management Review Availability: Items available for loan: Main Library (1)Collection, call number: Vol 28, Issue 4/ 5556720JA1`. Place hold Log in to add tags Add to cart (remove)
	172.	No cover image available Analyzing consumer buying behaviour of HORECA segment, HORECA sales and distribution management pertaining to dairy products in Mumbai by Bomade, Apoorva Edition: M-15-6 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1066/MMS-Mar/2015-2017/6661066. Log in to add tags Add to cart (remove)
	173.	No cover image available 1. To identify and map milk retail outlets of Gowardhan as well as non Gowardhan brand. 2. To study the institutional segments (HORECA) in the territory. 3. To suggest the promotional strategy for the assigned area. 4. To conduct research on the buying behaviour of the customers about the brand " Gowardhan at Parag Milk Products" by Parekh, Virat Edition: M-15-42 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1083/MMS-Mar/2015-2017/6661083. Log in to add tags Add to cart (remove)
	174.	No cover image available To study what motivates an insurance advisor to join insurance, to give training to new advisors about life insurance & birla sunlife plans, to study the motive behind people buying life insurance, customer perception towards life insurance, customer perception towards birla sunlife insurance by Shinde, Prathmesh Edition: M-15-52 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1087/MMS-Mar/2015-2017/6661087. Log in to add tags Add to cart (remove)
	175.	No cover image available Evaluation of Consumer Behaviour & Assessment of Factors Determining Acceptance of Solar Energy Products by Kansal, Bindiya Pathania, Ajay Kumar Saini ,Jagdish Raj Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 47, No 7/ 5557508JA2. Place hold Log in to add tags Add to cart (remove)
	176.	No cover image available Consumers of Fireworks and Pollution in India : Implications for Marketers and State Policy by Bhavneet Kaur Kaul, Vijay Kumar Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 5/ 5558777JA4. Place hold Log in to add tags Add to cart (remove)
	177.	No cover image available Consumption Behaviour Towards Green Durable Products : The Moderating Role of Demographics by Ghose, Amitabha Chandra Bibhas Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 6/ 5559046JA2. Place hold Log in to add tags Add to cart (remove)
	178.	No cover image available A study on audience behaviour towards Mcdonald's Television Advertisement by Inzimamul-Haque Patel Edition: M-16-44 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance MMS-Mar/16-18/4442456. Place hold Log in to add tags Add to cart (remove)
	179.	No cover image available An Exploratory Study of Positioning of Cement Brands in Rajasthan by Shyam Prasad,,S Rathore, Vishwajeet Singh Kathawala, Aslam Ahmed Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 2/ 55510016JA4. Place hold Log in to add tags Add to cart (remove)
	180.	No cover image available A study on the impact of packaging elements on consumer purchasing behaviour by Chintan Shah Edition: PG-17-39 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	181.	No cover image available Impact of packaging on consumers and retailers buying behaviour by Karan Hatkar Edition: PG-17-76 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	182.	No cover image available A study on factors influencing the consumer buying behaviour for luxury products by Prithvi Kannarpady Edition: PG-17-80 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	183.	No cover image available The study on impact of country of origin the buying behavior for high end cars by Rishit Kapadia Edition: PG-17-82 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	184.	No cover image available Determinants of private label apparel buying behaviour: An empirical analysis by Mihir Karpe Edition: PG-17-85 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	185.	No cover image available A study on the influence of socia media on consumer buying behaviour by Darsh Vora Edition: PG-17-118 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	186.	No cover image available Impact of over the counter pain killer advertising on consumer behaviour by Shubham Mantri Edition: PM-17-35 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	187.	No cover image available The impact of internet advertising on consumer behaviour by Manish Koravat Edition: MM-16-9 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18 Availability: No items available. Log in to add tags Add to cart (remove)
	188.	No cover image available A study on the impact of packaging elements on consumer purchasing behaviour by Chintan Shah Edition: PG-17-39 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442679. Place hold Log in to add tags Add to cart (remove)
	189.	No cover image available Impact of packaging on consumers and retailers buying behaviour by Karan Hatkar Edition: PG-17-76 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442688. Place hold Log in to add tags Add to cart (remove)
	190.	No cover image available A study on factors influencing the consumer buying behaviour for luxury products by Prithvi Kannarpady Edition: PG-17-80 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442690. Place hold Log in to add tags Add to cart (remove)
	191.	No cover image available The study on impact of country of origin the buying behavior for high end cars by Rishit Kapadia Edition: PG-17-82 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442692. Place hold Log in to add tags Add to cart (remove)
	192.	No cover image available Determinants of private label apparel buying behaviour: An empirical analysis by Mihir Karpe Edition: PG-17-85 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442694. Place hold Log in to add tags Add to cart (remove)
	193.	No cover image available A study on the influence of socia media on consumer buying behaviour by Darsh Vora Edition: PG-17-118 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442706. Place hold Log in to add tags Add to cart (remove)
	194.	No cover image available Impact of over the counter pain killer advertising on consumer behaviour by Shubham Mantri Edition: PM-17-35 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PM/17-19/4442756. Place hold Log in to add tags Add to cart (remove)
	195.	No cover image available The impact of internet advertising on consumer behaviour by Manish Koravat Edition: MM-16-9 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18 Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMM/15-18/4442608. Place hold Log in to add tags Add to cart (remove)
	196.	No cover image available A Study of Factors Affecting Consumer Behaviour Towards Electronic Durable Goods by Kumar, Rakesh Kaushal, S. K Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 7/ 55510719JA3. Place hold Log in to add tags Add to cart (remove)
	197.	No cover image available Influence of Family Communication Patterns in Family Purchase Decision Making by Aggarwal ,Vijita Singh Shefali Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 8/ 55510843JA2. Place hold Log in to add tags Add to cart (remove)
	198.	No cover image available Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products by Pasricha, Diksha Jain, Kokil Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 9/ 55511026JA1. Place hold Log in to add tags Add to cart (remove)
	199.	No cover image available A Study on Factors Affecting Mobile Phone Buying Behaviour in Bhubaneswar and Cuttack by Agarwal, Varun Sahoo, Rashmita Agarwal, Ankita Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 11/ 55511251JA2. Place hold Log in to add tags Add to cart (remove)
	200.	Superfans: the easy way to stand out, grow your tribe, and build a successful business by Flynn, Pat Publication details: USA Get Smart Books 2019 Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.8342/Fly/37090. Lists: Book Alert - February-2020. Log in to add tags Add to cart (remove)