IES Management College And Research Centre

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161.
THE MARKETING TOOLKIT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / MUR / 15288.

162.
CASE STUDIES ON CHINA`S RETAIL INDUSTRY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.8072 / RAO / 15301.

163.
CASE STUDIES ON RETAILING INDUSTRY IN ASIA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.8072/JOH/ANI/15303.

164.
CASE STUDIES ON COVERT MARKETING STRATEGIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.8072/GOP/15305.

165.
MARKETING GRAFFITI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: OXFORD BUTTERWORTH-HEINEMANN - AN IMPRINT OF ELSEVIER 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / SAR / 15310.

166.
CASE STUDIES ON NEW AGE MARKETING - VOL.1 by Series: ; 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.8072 / MAL / 15311.

167.
MARKETING MANAGEMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2010
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / LAL / 15340.

168.
MARKETING MANAGEMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON MACMILLAN PUBLISHERS LIMITED 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CRA / 15385.

169.
MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY PRENTICE HALL 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAR / 15393.

170.
MARKETING MANAGEMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI DREAMTECH PRESS 2011
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CHO / 15429.

171.
WHAT THEY DON`T TEACH YOU ABOUT MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN PUBLISHERS INDIA LTD. 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / JOS / 15438.

172.
BASICS OF MARKETING MANAGEMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI S. CHAND & COMPANY LTD. 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RUD / 15459.

173.
MODERN MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI S. CHAND & COMPANY LTD. 1987
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / PIL / 15468.

174.
Marketing management : a South Asian perspective Philip Kotler,Kevin Lane Keller, Abraham Koshi and Mithileshwar Jha by
Edition: 13
Publication details: NEW DELHI Pearson Education India Pvt. Ltd. 2009
Availability: Items available for loan: Library Annexe (2)Collection, call number: Text Book 658.8/Kot/Kel/Kos/Jha/15585, ... Main Library (11)Collection, call number: Text Book 658.8/Kot/Kel/Kos/Jha/15583, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8/Kot/Kel/Kos/Jha/15582. Not available: Library Annexe: In transit (1).
Tags:

175.
MARKETING MANAGEMENT by
Edition: 4
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2010
Availability: Items available for loan: Library Annexe -2 (6th Floor) (3)Collection, call number: Text Book 658.8/Sax/15592, ... Main Library (4)Collection, call number: Text Book 658.8/Sax/15594, ...

176.
MARKETING MANAGMENT : GLOBAL PERSPECTIVE INDIAN CONTEXT by
Edition: 4
Publication details: DELHI MACMILLAN PUBLISHERS INDIA LTD 2010
Availability: Items available for loan: Main Library (11)Collection, call number: 658.8 / NAM / 12518, ...

177.
MARKETING CHAMPIONS: PRACTICAL STRATEGIES FOR IMPROVING MARKETINGS POWER, INFLUENCE AND BUSINESS IMPACT by
Publication details: MUMBAI TIMES GROUP BOOKS 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.802/Ste/You/wei/15863.

178.
HABIT : THE 95% OF BEHAVIUORS MARKETORS IGNORE by
Publication details: NEW DELHI PEARSON EDUCATION IN SOUTH ASIA 2009
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8/Mar/15942.

179.
HANDS-ON SOCIAL MARKETING : A STEP-BY-STEP GUIDE TO DESIGNING CHANGE FOR GOOD by
Publication details: LOS ANGELES SAGE PUBLICATION 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8/Wei/16074.

180.
Principles of marketing David L Kurtzand Louis E Boone by
Edition: 12
Publication details: Mason Thomson South-Western 2006
Availability: Items available for loan: Library Annexe -2 (6th Floor) (2)Collection, call number: 658.8/ Kur/Boo/ 30404, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8/Kur/Boo/16075.

181.
LEGENDS IN MARKETING by Series: LEGENDS IN MARKETING
Publication details: NEW DELHI SAGE PUBLICATION INDIA PVT LTD 2011
Availability: Items available for reference: Main Library: Not For Loan (10)Collection, call number: REF 658.8/She/Bus/She/16084, ...

182.
MAKING THE NUMBER : HOW TO USE SALES BENCHMARKING TO DRIVE PERFORMANCE by
Publication details: NEW YORK PORTFOLIO PENGUIN GROUP 2008
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.81/Ale/Bar/Dra/16115.

183.
INTEGRATED MARKETING COMMUNICATION : CREATIVE STRATEGY FROM IDEA TO IMPLEMENTATION by
Publication details: NEW YORK PINNACLE 2007
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8/Bla/16117.

184.
MARKETING MANAGEMENT by
Publication details: NEW DELHI WISDOM PUBLICATION 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8/ KHA/ 16613.

185.
MARKETING MANAGEMENT by
Publication details: NEW DELHI ESSENTIAL BOOKS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8/ ROY/ 16609.

186.
LEGENDS IN MARKETING - VOL. 2 RESEARCH METHODOLOGY RESEARCH DESIGN AND DATA ANALYSIS by
Publication details: NEW DELHI SAGE PUBLICATIONS INDIA PVT. LTD. 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8/ MAL/SHE/ 16590.

187.
LEGENDS IN MARKETING - VOL. 4 CONSUMER BEHAVIOUR ATTITUDE , INTENTION AND CHOICE BEHAVIOUR by
Publication details: NEW DELHI SAGE PUBLICATIONS INDIA PVT. LTD. 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8/SHE/ 16592.

188.
LEGENDS IN MARKETING - VOL. 5 MARKETING MANAGEMENT AND POLICY by
Publication details: NEW DELHI SAGE PUBLICATIONS INDIA PVT. LTD. 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8/MAL/SHE/ 16593.

189.
LEGENDS IN MARKETING - VOL. 6 INTERNATIONAL AND CROSS-CULTURAL MARKETING by
Publication details: NEW DELHI SAGE PUBLICATIONS INDIA PVT. LTD. 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8/ MAL/SHE/ 16594.

190.
LEGENDS IN MARKETING - VOL. 9 MANAGEMENT INFORMATION SYSTEMS, TECHNOLOGY AND MARKETING by
Publication details: NEW DELHI SAGE PUBLICATIONS INDIA PVT. LTD. 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8/ MAL/SHE/ 16597.

191.
MARKETING MANAGEMENT : TEXT AND CASES IN INDIAN CONTEXT by
Edition: 2
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2011
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: Text Book 658.8/ KAR/ 16993.

192.
MARKETING MANAGEMENT: TEXT AND CASES by
Edition: 2
Publication details: NEW DELHI EXCEL BOOKS 2007
In: Panda, Tapan Marketing management : CD
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8/ PAN/ 17389.

193.
Global marketing management by
Edition: 7
Publication details: Noida Pearson Education 2011
Availability: Items available for loan: Main Library (1)Collection, call number: INTERNATIO 658.848/ Kee/ 31795. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.848/ Kee/ 31794.

194.
STRATEGIES FOR YOUTH DOMINATED MARKET by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI AIMA EXCEL
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: AV MATERIA 658.8/KUR/KEN/85.

195.
SUCCESSFUL MARKETING FOR EXECUTIVES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI ZENITH GLOBAL
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MARKETING 658.8/T2S/120.

196.
INTERNATIONAL JOURNAL OF RURAL MANAGEMENT by
Publication details: NEW DELHI SAGE PUBLICATION PVT. LTD.
Online resources:
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: JP/GEN/Vol 15, No 2/55511626. Main Library: Not for loan (7)Collection, call number: JP/GEN/5551/Vol 8, No 1 and No. 2, ...

197.
MASTERING MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI V3 INTERACTIVE
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MARKETING 658.8/V3I/553.

198.
AFAQS REPORTER by
Publication details: NEW DELHI AFAQS REPORTER 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (97)Collection, call number: MAGAZINE/MAR/Vol 3, Issue 9/55543, ...

199.
MARKETING MANAGEMENT IUP JOURNAL by
Publication details: HYDERABAD IUP PUBLICATION
Online resources:
Availability: Items available for reference: Main Library: Not for loan (37)Collection, call number: JOURNAL/MAR/Vol 11, No 3/555643, ...

200.
MARKETING MANAGEMENT: SOUTH ASIAN PERSPECTIVES KOTLER, PHILIP by
Edition: 14
Publication details: PEARSON DELHI 2013
Availability: Items available for loan: Main Library (122)Collection, call number: Student co 658.8/KOT/KEL/STUDENT COLLECTION, ... Not available: Main Library: Checked out (2).

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