IES Management College And Research Centre

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161.
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Examining eWOM Credibility - Consumer Purchase Intention Relationship in Facebook: A Mediation Analysis by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 8/ 55510843JA1.

162.
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Influence of Family Communication Patterns in Family Purchase Decision Making by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 8/ 55510843JA2.

163.
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164.
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Analysis of Grain Based Distilleries in Northern and Western Maharashtra by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 8/ 55510843JA4.

165.
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Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 9/ 55511026JA1.

166.
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E-Banking Service Quality: A Scale Development and Validation Attempt by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 9/ 55511026JA2.

167.
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The Moderating Influence of Brand Image on the Relationship Between Customer Engagement and Customer Loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 9/ 55511026JA3.

168.
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Relational Selling, Relationship Quality, and Future Behavioural Intentions in the Health Insurance Industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 9/ 55511026JA4.

169.
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Consumer Acceptance of Branded Fortified Foods and Beverages in India: Towards a Conceptual Framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 10/ 55511133JA1.

170.
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171.
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Determinants of Purchasing Selected FMCG Products in India: Evidence from Agartala City by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: /Vol 49, No 10/ 55511133JA3.

172.
Marketing and Exchange of Farm Products in Facebook Groups: A Case Study by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 10/ 55511133CSD4.

173.
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Role of Customer Engagement in Customer Loyalty for Retail Service Brands: Customer Orientation of Salesperson as a Mediator by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 11/ 55511251JA1.

174.
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A Study on Factors Affecting Mobile Phone Buying Behaviour in Bhubaneswar and Cuttack by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 11/ 55511251JA2.

175.
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A Review of Consumer Adoption of Rooftop Solar PV in India and Effective Frameworks by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 11/ 55511251JA3.

176.
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An Econometric Analysis of Agricultural Production and Economic Growth in India by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 11/ 55511251JA4.

177.
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The Impact of Proficiency of Marketing Activities and Value Proposition Innovation on New Intelligent Products' Performance by Series: Indian Journal of marketing ; Vol 49(12)
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 12/ 55511384JA1.

178.
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Impact of Influencing Strategy Across Product Categories in Family Decision Making by Series: ndian Journal of marketing ; Vol 49(12).
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 12/ 55511384JA2.

179.
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Demonetisation and Retail Markets: Lower Perceived Economic Effects Among Unorganized Retailers by Series: ndian Journal of marketing ; Vol 49(12).
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 12/ 55511384JA3.

180.
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Influence of Materialism on Impulse Buying Among Indian Millennials: Does Income Matter? by Series: ndian Journal of marketing ; Vol 49(12).
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 12/ 55511384JA4.

181.
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Crop Diversification and Crop Disposition in India : An Inter - State Analysis by Series: Title Indian Journal of marketing ; Vol 50(5-7)
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 50, No 5-7 55511735JA1.

182.
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Preferences and Behaviour Toward E-Gadgets : A Study of Consumers in Chandigarh by Series: Indian Journal of Marketing. Vol 50 (5-7)
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 50, No 5-7 55511735JA2.

183.
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Impact of Cognitive and Affective Image on Tourists' Travel Motivation by Series: Indian Journal of Marketing. Vol 50, ( No 5-7 )
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 50, No 5-7 / 55511735JA3.

184.
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Understanding Air-Passengers’ Volitional Behavior Toward Compliance with Aviation Health and Safety Guidelines : Evidence from Indian Domestic Passengers by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/Vol 53, No 9 /55513893JA1.

185.
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Analyzing the Correlation Between Social Media Influencers and Customers’ Intention to Buy in the Luxury Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/Vol 53, No 9/ 55513893JA2.

186.
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Unearthing the Factors Behind Adoption of Electric Cars : An Indian Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/Vol 53, No 9/ 55513893JA3.

187.
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Challenges of the Fast Food Industry in India : An Integrated ISM-MICMAC Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/Vol 53, No 9 /55513893Ja4.

188.
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Shifting Consumer Attitudes and Willingness to Pay for Premium Products — The Case of Unibic Cookies by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA1.

189.
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Antecedents of Status Consumption of Fashion Brands – The Impact of Sustainability in the Post-COVID Era by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA2.

190.
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Do eWOM and Brand Image Drive Purchase Intention of Online Travel Shoppers : A Case Study of Delhi - NCR by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA3.

191.
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Analyzing the Application of UTAUT2 Model in Predicting the Adoption of Electronic Shopping in Nigeria by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA4.

192.
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193.
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Exploring Product Return Behavior in E-Commerce : Insights from an Emerging Market Context by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Marketing.

194.
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195.
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Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Marketing.

196.
A bibliometric and thematic analysis of the Indian Journal of Marketing : A study of 13 years by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: No items available.

197.
Relationship Between Social Corporate Disparage, Indigent Corporate Philanthropy, Consumer Recognition Leading to Consumer Disenchantment : Assessing the Moderating Role of Gender by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514277/JA2/Mar.

198.
The Linkage Between Marketing Intensity and Firm Performance : A Quantile Regression Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514277/JA3/Mar.

199.
The metamorphic influence of cause-related marketing : Empowering consumers as catalysts for societal transformation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514277/JA4/Mar.

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