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	161.	No cover image available Predicting Mobile Advertising Response Using Consumer Colocation Networks by Pal Zubcsek, Peter Katona, Zsolt Sarvary, Miklos Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Online resources: Volume 81, Number 4, July 2017 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 4\ 5557628JA6. Place hold Log in to add tags Add to cart (remove)
	162.	No cover image available On the Competitive and Collaborative Implications of Category Captainship. by Alan, Yasin Dotson, J. P Kurtuluş, Mumin Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Online resources: Volume 81, Number 4, July 2017 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 4\ 5557628JA7. Place hold Log in to add tags Add to cart (remove)
	163.	No cover image available Salesperson Solution Involvement and Sales Performance: The Contingent Role of Supplier Firm and Customer–Supplier Relationship Characteristics. by Panagopoulos, Nikolaos G Rapp, Adam A Ogilvie, J.. L Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Online resources: Volume 81, Number 4, July 2017 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 4\ 5557628JA8. Place hold Log in to add tags Add to cart (remove)
	164.	No cover image available Integrating Theory and Practice in Marketing. by Kumar, V Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Online resources: Volume 81, Number 2 March 2017 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 2\ 5557519JA1. Place hold Log in to add tags Add to cart (remove)
	165.	No cover image available Gamified Information Presentation and Consumer Adoption of Product Innovations. by Müller-Stewens, J Schlager, Tobias Häubl, Gerald Herrmann, Andreas Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Online resources: Volume 81, Number 2 March 2017 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 2\ 5557519JA2. Place hold Log in to add tags Add to cart (remove)
	166.	No cover image available Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets. by Shi, Huanhuan Sridhar, Shrihari Grewal, Rajdeep Lilien, Gary Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Online resources: Volume 81, Number 2 March 2017 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 2\ 5557519JA3. Place hold Log in to add tags Add to cart (remove)
	167.	No cover image available Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms by Kanuri, Vamsi K Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 2\ 5557519JA4. Place hold Log in to add tags Add to cart (remove)
	168.	No cover image available An Analysis of the Determinants of Consumer Purchase Behavior Towards Green FMCG Products by Tandon, Manvinder Singh Sethi, Vaishali Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 5557805JA1. Place hold Log in to add tags Add to cart (remove)
	169.	No cover image available Indian Automobile Industry and Effective Advertising: A Qualitative Analysis by Maheshwari, Prateek Gupta, Anoop Kumar Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 5557805JA2. Place hold Log in to add tags Add to cart (remove)
	170.	No cover image available A Study of Consumer Behavior Towards Organic Food and the Moderating Effects of Health Consciousness by Singhal, Neha Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 5557805JA3. Place hold Log in to add tags Add to cart (remove)
	171.	No cover image available When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News by Warren, Nooshin L Series: Sorescu, Alina ; Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 2\ 5557519JA5. Place hold Log in to add tags Add to cart (remove)
	172.	No cover image available The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk by Murdock, Mitchel R Rajagopal, Priyali Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 2\ 5557519JA6. Place hold Log in to add tags Add to cart (remove)
	173.	No cover image available How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition by Tillmanns, Sebastian Hofstede, Frenkel Ter Krafft,Manfred Goetz, Oliver Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 2\ 5557519JA7. Place hold Log in to add tags Add to cart (remove)
	174.	No cover image available The Effects of Advertised Quality Emphasis and Objective Quality on Sales by Kopalle, Praveen K Fisher, Robert J Sud, Bharat L Antia, Kersi D Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 2\ 5557519JA8. Place hold Log in to add tags Add to cart (remove)
	175.	No cover image available A Dynamic Process of Building Global Supply Chain Competence by New Ventures: The Case of Uniqlo by Usui, Tetsuya Kotabe, Masaaki Murray, Janet Y Material type: Text; Format: print ; Literary form: Not fiction In: GRIFFITH, DAVID A. JOURNAL OF INTERNATIONAL MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 25, No 3/ 5557804JA1. Place hold Log in to add tags Add to cart (remove)
	176.	No cover image available Differential Effects of Bilateral Norms on SMEs’ Export Relationships: A Dynamic Perspective by Claude Obadia Vida, Irena Barber, José Pla- Material type: Text; Format: print ; Literary form: Not fiction In: GRIFFITH, DAVID A. JOURNAL OF INTERNATIONAL MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 25, No 3/ 5557804JA2. Place hold Log in to add tags Add to cart (remove)
	177.	No cover image available A Contingent View of Partner Coopetition in International Joint Ventures by Shu,, Chengli Jin, Jason Lu Zhou, Kevin Zheng Material type: Text; Format: print ; Literary form: Not fiction In: GRIFFITH, DAVID A. JOURNAL OF INTERNATIONAL MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 25, No 3/ 5557804JA3. Place hold Log in to add tags Add to cart (remove)
	178.	No cover image available Old Country Passions: An International Examination of Country Image, Animosity, and Affinity Among Ethnic Consumers by Papadopoulos, Nicolas El Banna, Alia, Alia Murphy, Steven A Material type: Text; Format: print ; Literary form: Not fiction In: GRIFFITH, DAVID A. JOURNAL OF INTERNATIONAL MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 25, No 3/ 5557804JA4. Place hold Log in to add tags Add to cart (remove)
	179.	No cover image available The Tenure-Based Customer Retention Model: A Cross-Cultural Validation by Krautz, Carolin Hoffmann, Stefan Material type: Text; Format: print ; Literary form: Not fiction In: GRIFFITH, DAVID A. JOURNAL OF INTERNATIONAL MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 25, No 3/ 5557804JA5. Place hold Log in to add tags Add to cart (remove)
	180.	No cover image available Incentives Versus Reciprocity: Insights from a Field Experiment by Chung, Doug J Narayandas, Das Material type: Text; Format: print ; Literary form: Not fiction In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA1. Place hold Log in to add tags Add to cart (remove)
	181.	No cover image available The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments by Nishikawa, Hidehiko Schreier, Martin Fuchs, Christoph Ogawa, Susumu Material type: Text; Format: print ; Literary form: Not fiction In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA2. Place hold Log in to add tags Add to cart (remove)
	182.	No cover image available Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions by Rebecca W. Hamilton Schlosser, Ann Chen, Yu-Jen Material type: Text; Format: print ; Literary form: Not fiction In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA3. Place hold Log in to add tags Add to cart (remove)
	183.	No cover image available Comparison Neglect in Upgrade Decisions by Sela, Aner LeBoeuf, Robyn A Material type: Text; Format: print ; Literary form: Not fiction In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA4. Place hold Log in to add tags Add to cart (remove)
	184.	No cover image available How Language Shapes Word of Mouth’s Impact by Packard, Grant Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA5. Place hold Log in to add tags Add to cart (remove)
	185.	No cover image available Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating by Hagen, Linda Krishna, Aradhna McFerran, Brent Material type: Text; Format: print ; Literary form: Not fiction In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA6. Place hold Log in to add tags Add to cart (remove)
	186.	No cover image available The Charity Beauty Premium: Satisfying Donors’ “Want” Versus “Should” Desires by Cryder, Cynthia Botti, Simona Simonyan, Yvetta Material type: Text; Format: print ; Literary form: Not fiction In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA7. Place hold Log in to add tags Add to cart (remove)
	187.	No cover image available Exploring the Relationship Between Varieties of Variety and Weight Loss: When More Variety Can Help People Lose Weight by Haws, Kelly L Liu, Peggy J Redden, Joseph P Silver, Heidi J Material type: Text; Format: print ; Literary form: Not fiction In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA8. Place hold Log in to add tags Add to cart (remove)
	188.	No cover image available Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit by Yimin Cheng Mukhopadhyay, Anirban Schrift, Rom Y Material type: Text; Format: print ; Literary form: Not fiction In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA9. Place hold Log in to add tags Add to cart (remove)
	189.	No cover image available Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective by Wang, Rui Gupta, Aditya Grewal, Rajdeep Material type: Text; Format: print ; Literary form: Not fiction In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA10. Place hold Log in to add tags Add to cart (remove)
	190.	No cover image available The Relationship Between Retail Experience, Customer Satisfaction, and Behavioral Intention : Exploring the Consumer Shopping Behavior in Unorganized Retail Settings by Agarwal, Anuradha Singh, Maithili R. P Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 1/ 5558313JA1. Place hold Log in to add tags Add to cart (remove)
	191.	No cover image available Investigating the empirical relationship between service quality, trust, satisfaction, and Intention of Customers Purchasing Life Insurance Products by Panigrahi,Shrikant Krupasindhu Azizan, Noor Azlinna Khan, Muhammad Waris Ali Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 1/ 5558313JA2. Place hold Log in to add tags Add to cart (remove)
	192.	No cover image available Role of conviction in the impact of electronic word of mouth on purchase intention for financial products and services by Prasad, Shantanu Sen, Subhasis Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 1/ 5558313JA3. Place hold Log in to add tags Add to cart (remove)
	193.	No cover image available Influence of Ambient Perfumes on consumer spending behaviour : a study among apparel shoppers in an Indian setting by Alex. N., Joji Menon, Parvathy Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 1/ 5558313JA4. Place hold Log in to add tags Add to cart (remove)
	194.	No cover image available A Conceptual Model of Helpfulness of Online Reviews in a Blink by Bhāle,Sanjay Tongare,Ketan Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 2/ 5558436JA1. Place hold Log in to add tags Add to cart (remove)
	195.	No cover image available Application of RIDIT Analysis in Prioritizing Perceived Service Quality Dimensions of Management Graduates in Indian Universities by Pathak, Vivek Kumar Ashim Kumar Das Panda, Rajeev Kumar Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 2/ 5558436JA2. Place hold Log in to add tags Add to cart (remove)
	196.	No cover image available Brand Personality in Politics : Scale Development and Validation by Krishan Gopal Verma, Rajesh Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 2/ 5558436Ja3. Place hold Log in to add tags Add to cart (remove)
	197.	No cover image available Determinants of Preference of Milk and Milk Products : The Case of Rural and Urban Areas in Kanchipuram District of Tamil Nadu by S. Rameshkumar A. Vikraman Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 2/ 5558436JA4. Place hold Log in to add tags Add to cart (remove)
	198.	No cover image available How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? by Datta, Hannes Ailawadi, Kusum L Heerde,J. van Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 3/ 5557312JA1. Place hold Log in to add tags Add to cart (remove)
	199.	No cover image available Online Relationship Formation. by Kozlenkova, Irina V Palmatier, Robert W Fang, Eric (Er) Xiao,Bangming Huang, Minxue Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 3/ 5557312JA2. Place hold Log in to add tags Add to cart (remove)
	200.	No cover image available The Service–Profit Chain: A Meta-Analytic Test of a Comprehensive Theoretical Framework by Hogreve, Jens Iseke, Anja Derfuss, Klaus Eller, Tönnjes Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 3/ 5557312JA3. Place hold Log in to add tags Add to cart (remove)

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