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	1841.	No cover image available Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions by Woisetschläger, David M Backhaus, Christof Cornwell, T. Bettina Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 5/ 5557982JA8. Place hold Log in to add tags Add to cart (remove)
	1842.	No cover image available Familiarity breeds contempt: perceived service and sales complacency in business-to-business relationships, by Friend, Scott B Johnson, Jeff S Material type: Text; Format: print ; Literary form: Not fiction In: AHREANE, MICHAEL JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 37, No 1/ 5557313JA4. Place hold Log in to add tags Add to cart (remove)
	1843.	No cover image available Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary? by Pöyry, Essi Parvinen, Petri McFarland, Richard G Material type: Text; Format: print ; Literary form: Not fiction In: AHREANE, MICHAEL JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 37, No 2/ 5557710JA1. Place hold Log in to add tags Add to cart (remove)
	1844.	No cover image available A study of social media marketing and event planning at Vivikta entertainers pvt. Ltd., by Shah, Virali Edition: PG-16-107 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1319/PG-Mar/2016-2018/6661319. Log in to add tags Add to cart (remove)
	1845.	No cover image available Study of the sales and marketing strategies used by Taj Mahal Palace Hotel, Mumbai by Patel, Inzimamul-Haque Edition: M-16-44 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1324/MMS-Mar/2016-2018/6661324. Log in to add tags Add to cart (remove)
	1846.	No cover image available Six Sigma Marketing and Productivity Improvement Rate: The Case of India by Muralidharan,K Raval, Neha Material type: Text; Format: print ; Literary form: Not fiction In: CHAKRAVORTY S K (EDITOR) PRODUCTIVITY Availability: Items available for loan: Main Library (1)Collection, call number: Vol 58, No 1/ 5557362JA9. Place hold Log in to add tags Add to cart (remove)
	1847.	No cover image available Zuventus Healthcare To find out the Doctor's perception & usage of Brainwise (EPA + DHA ) and formulate a suitable marketing strategy. by Naeem, Ansari Edition: PM-16-2 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1330/PM/2016-2018/6661330. Log in to add tags Add to cart (remove)
	1848.	No cover image available WOCKHARDT Ltd. Title 1: Market Research: Determining the selection criteria by dermatologist for different moisturizers and to arrive at a recommended patient profile for Nourish Oat cream by the dermatologist. Area Covered: Mumbai Sample size: 58 Guided by: Mr Prince Uppal (Marketing Manager, Wockhardt Pharmaceutical Pvt. Ltd.) Title 2: Market Research: To understand the real-time role of Pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories. Interviwed: Pharma Retailers Sample Size: 50 Areas covered : Bhandup, Thane and Mulund Guided by: Mr Shantanu Rudra ( Business Strategy Head, Wockhardt Ltd.) by Swamini, Bhogale Edition: PM-16-5 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1333/PM/2016-2018/6661333. Log in to add tags Add to cart (remove)
	1849.	No cover image available Lifezen Healthcare Pvt. Ltd. Marketing of flagship products and Market Research on Multivitamins for Eyes by Prabhu, Ravina Edition: PM-16-20 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1348/PM/2016-2018/6661348. Log in to add tags Add to cart (remove)
	1850.	No cover image available Lifezen Healthcare Pvt. Ltd. Engaging into new product development like Anti-Stretch Mark Cream & Multi Vitamin for Eyes Marketing activities for existing products like Eyespa, Tuskca & Wonderpro by Rajgor, Karan Edition: PM-16-21 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1349/PM/2016-2018/6661349. Log in to add tags Add to cart (remove)
	1851.	No cover image available Zuventus Healthcare To study the impact of Natural pain killer for Osteoarthritis patients , Product study, Prepare a survey Research, Field study, Analyzing the data collected & prepare a presentation. Presentation of the Marketing plan for the product. by Singh, Ankita Edition: PM-16-25 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1353/PM/2016-2018/6661353. Log in to add tags Add to cart (remove)
	1852.	No cover image available Effect of Internal Marketing on Employees' Perception of Their Performance by Doshi, Parinda V Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI PRABANDHAN Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 3/ 5558615JA3. Place hold Log in to add tags Add to cart (remove)
	1853.	No cover image available A Study of Factors Affecting Customer Shopping Behavior. by Attri, Rekha Jain, Vinay Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686ja3. Place hold Log in to add tags Add to cart (remove)
	1854.	Alibaba: The house that Jack Ma built by Clark, Duncan Publication details: U.S.A. HarperCollins 2016 Availability: Items available for loan: Main Library (1)Collection, call number: 338.04/Cla/35427. Lists: Book Alert May-June -2018. Place hold Log in to add tags Add to cart (remove)
	1855.	No cover image available Journal of Public Policy and Marketing Vol 33 2014 by Hiil, Ronald Paul American Marketing Association Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 33/ BV-333. Main Library: Not for loan (2)Collection, call number: JRNL/MAR/Vol 33, No 1/5552559, ... Log in to add tags Add to cart (remove)
	1856.	No cover image available Journal of Public Policy and Marketing Vol 34 2015 by Hiil, Ronald Paul American Marketing Association Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 34/ BV-334. Main Library: Not for loan (2)Collection, call number: JRNL/MAR/Vol 34, No 1/5555235, ... Log in to add tags Add to cart (remove)
	1857.	No cover image available Journal of Public Policy and Marketing Vol 35 2016 by Hiil, Ronald Paul American Marketing Association Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 35/ BV-335. Main Library: Not for loan (2)Collection, call number: JRNL/MAR/Vol 35, No 1/5556326, ... Log in to add tags Add to cart (remove)
	1858.	No cover image available Journal of International Marketing - Vol 24 2016 by Griffith, David A Publication details: American Marketing Association Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 24/ . Main Library: Not for loan (4)Collection, call number: JRNL/MAR/Vol 24, No 1/5555689, ... Log in to add tags Add to cart (remove)
	1859.	No cover image available Journal of International Marketing - Vol 25 2017 by Griffith, David A Publication details: American Marketing Association Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 25/ BV-349. Main Library: Not for loan (4)Collection, call number: JRNL/MAR/Vol 25, No 1/5557076, ... Log in to add tags Add to cart (remove)
	1860.	No cover image available The IUP Journal of Brand Management Vol 11(XI) 2014 by Murthy, E. N IUP Publication Publication details: HYDERABAD IUP PUBLICATION Online resources: Click here to access online Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 11/ BV-369. Main Library: Not for loan (4)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/5552335, ... Log in to add tags Add to cart (remove)
	1861.	No cover image available The IUP Journal of Brand Management Vol 13(XIII) 2016 by Murthy, E. N IUP Publication Publication details: HYDERABAD IUP PUBLICATION Online resources: Click here to access online Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 13/ BV-375. Main Library: Not for loan (4)Collection, call number: MAGAZINE/MAR/Vol 13, No 1/5555611, ... Log in to add tags Add to cart (remove)
	1862.	No cover image available The IUP Journal of Brand Management Vol 14(XIV) 2017 by Murthy, E. N IUP Publication Publication details: HYDERABAD IUP PUBLICATION Online resources: Click here to access online Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 14/ BV-382. Main Library: Not for loan (4)Collection, call number: MAGAZINE/MAR/Vol 13, No 1/5557015, ... Log in to add tags Add to cart (remove)
	1863.	No cover image available The IUP Journal of Marketing Management Vol 16(XVI) 2017 by Murthy, E N The IUP Journal Publication details: HYDERABAD IUP PUBLICATION Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 16/ BV-393. Main Library: Not for loan (4)Collection, call number: JOURNAL/MAR/Vol 16, No 3/5557805, ... Log in to add tags Add to cart (remove)
	1864.	No cover image available Journal of Marketing Vol 80 (1-3) 2016 American Marketing Association by Frazier Gary L American Marketing Association Publication details: American Marketing Association Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 80 (1-3)/ BV-407. Main Library: Not for loan (3)Collection, call number: JRNL/GEN/Vol 80, No 1/5555834, ... Log in to add tags Add to cart (remove)
	1865.	No cover image available Journal of Marketing Vol 80 (4-6) 2016 American Marketing Association by Frazier Gary L American Marketing Association Publication details: American Marketing Association Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 80 (4-6)/ BV-408. Main Library: Not for loan (3)Collection, call number: JRNL/GEN/Vol 80, No 4/5556493, ... Log in to add tags Add to cart (remove)
	1866.	No cover image available Journal of Marketing Research - Vol 54(LIV)-(1-3) 2017 by Erden, Tulin American Marketing Asscotiation Publication details: Chicago American Marketing Association Online resources: Volume 52, Number 1 February 2015 Volume 52, Number 2 April 2015 Volume 52, Number 3 June 2015 Volume 52, Number 4 August 2015 Volume 52, Number 5 October 2015 Volume 52, Number 6 December 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 54(LIV)-(1-3)/ BV-411. Main Library: Not for loan (3)Collection, call number: JRNL/GEN/Vol 54, No 1/ 5557360, ... Log in to add tags Add to cart (remove)
	1867.	No cover image available Journal of Marketing Research - Vol 54(LIV)-(4-6) 2017 by Erden, Tulin American Marketing Asscotiation Publication details: Chicago American Marketing Association Online resources: Volume 52, Number 1 February 2015 Volume 52, Number 2 April 2015 Volume 52, Number 3 June 2015 Volume 52, Number 4 August 2015 Volume 52, Number 5 October 2015 Volume 52, Number 6 December 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 54(LIV)-(4-6)/ BV-412. Main Library: Not for loan (3)Collection, call number: JRNL/GEN/Vol 54, No 4/5557769, ... Log in to add tags Add to cart (remove)
	1868.	No cover image available Study of Value Chain of Indian Textile Handicrafts : A Case of Lucknow Chikankari by Singh, Jagriti Srivastava, Alpana Awasthi, Maya Kant Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI PRABANDHAN Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 5/ 5558776JA3. Place hold Log in to add tags Add to cart (remove)
	1869.	No cover image available The Impact of Integrated Marketing Communication (IMC) Tools on Learning in B-Schools : A Study by Nema, Geeta Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI PRABANDHAN Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 5/ 5558776JA4. Place hold Log in to add tags Add to cart (remove)
	1870.	No cover image available Means and Ends in Cross Border Marketing : Ethical Dimensions of Promotional Activities of The Online Casino by Kapil Kathuria Nipun Dhaulta Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI PRABANDHAN Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 4/ 5558729JA4. Place hold Log in to add tags Add to cart (remove)
	1871.	No cover image available The IUP Journal of Brand Management Vol 6(VI) 2009 by Murthy, E. N IUP Publication Publication details: HYDERABAD IUP PUBLICATION Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Vol 6(VI)/ BV-33. Log in to add tags Add to cart (remove)
	1872.	No cover image available An Investigation of Consumers’ Exploratory Tendencies as Motivators of their Responsive Behaviour to Deals by Dastidar, Surajit Ghosh Material type: Text; Format: print ; Literary form: Not fiction In: Indian Institute of Managementl Banglore IIMB Management Review Vol 28 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 28, Issue 2 / 5556062JA2. Place hold Log in to add tags Add to cart (remove)
	1873.	No cover image available Purchase Preference Factors for Traditional Rural Retailers: A Cross-sectional Conceptual Study by Sarkar, Dev Narayan Kundu, Kaushik Chaudhuri, Himadri Roy Material type: Text; Format: print ; Literary form: Not fiction In: Chand,Vijaya Sherry Vikalpa Vol . 41 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 41, Issue 4/ 5555877JA2. Place hold Log in to add tags Add to cart (remove)
	1874.	No cover image available Indian Journal of Marketing Vol 38-39 2008-2009 Publication details: New Delhi Indian Journal of Marketing Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Vol 38-39/ BV-74 . Log in to add tags Add to cart (remove)
	1875.	No cover image available Indian Journal of Marketing Vol 40 2010 Publication details: New Delhi Indian Journal of Marketing Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Vol 40/ BV-75. Log in to add tags Add to cart (remove)
	1876.	Digital marketing by Ahuja, Vandana Publication details: New Delhi Oxford University Press 2018 Availability: Items available for loan: Main Library (64)Collection, call number: 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS, ... Not available: Main Library: Checked out (1). Place hold Log in to add tags Add to cart (remove)
	1877.	No cover image available The IUP Journal of Brand Management Vol 8(VIII) 2011 by Murthy, E. N IUP Publication Publication details: HYDERABAD IUP PUBLICATION Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Vol 8(VIII)/ BV-117. Log in to add tags Add to cart (remove)
	1878.	No cover image available Determinants of Analytics Process Adoption in Emerging Economies: Perspectives from the Marketing Domain in India by Banerjee, Arindam Banerjee, Tanushri Material type: Text; Format: print ; Literary form: Not fiction In: BANDOPADHYAY, TATHAGATA VIKALPA:THE JOURNAL OF DECISION MAKERS Availability: Items available for loan: Main Library (1)Collection, call number: Vol 42, Issue 2/ 5557599JA3. Place hold Log in to add tags Add to cart (remove)
	1879.	International marketing by Cateora, Philip R.; Gilly, Mary C; Graham, John L Edition: 16 Publication details: Chennai McGraw Hill Education (India) Private Limited 2018 Availability: Items available for loan: Main Library (65)Collection, call number: 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS, ... Not available: Main Library: Checked out (4). Place hold Log in to add tags Add to cart (remove)
	1880.	Business marketing by Havaldar, Krishna Edition: 4 Publication details: Chennai McGraw Hill Education (India) Private Limited 2014 Availability: Items available for loan: Main Library (30)Collection, call number: 658.8/Hav/Student Collection Sr Batch PG/MMS, ... Place hold Log in to add tags Add to cart (remove)

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