IES Management College And Research Centre

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1961.
Internet marketing strategies for micro small medium enterprises segement by
Edition: MM-16-15
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18
Availability: No items available.

1962.
ROI of social media in digital marketing by
Edition: MM-16-22
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18
Availability: No items available.

1963.
A study of innovation marketing tactics of XUV 500 & Renault Duster by
Edition: PG-17-33
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442678.

1964.
Study of the perception & potential of using technology as a marketing tool. by
Edition: PG-17-58
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442685.

1965.
A study on sensory marketing with respect to natural cosmetic market: The impact on females of gen X and gen Y by
Edition: PG-17-68
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442686.

1966.
A study on influence of digital marekting on sports industry in India by
Edition: PG-17-84
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442693.

1967.
A study on impact of sensory elements on consumers buying decision making with respect to fast moving consumer goods by
Edition: PG-17-97
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442699.

1968.
A study on impact of digital marketing strategies of luxury international cosmetic brands by
Edition: PG-17-78
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442709.
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1969.
"Digital age - A boon for pharma digital marketing in India, Mumbai" by
Edition: PM-17-32
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PM/17-19/4442753.

1970.
The analysis of digital marketing used by online shopping websites and its impact on consumers by
Edition: M-17- 4
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMS-Mar/17-19/4442773.

1971.
Study on use of augmented reality on consumer buying behavior by
Edition: M-17- 12
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMS-Mar/17-19/4442781.

1972.
A Study on Marketing in event management” by
Edition: M-17- 15
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMS-Mar/17-19/4442784.

1973.
CHALLENGES IN MARKETING OF IT PRODUCTS by
Edition: M-17- 25
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMS-Mar/17-19/4442794.

1974.
A study of Social media influencer marketing on buying perspective of consumers on Instagram by
Edition: M-17- 31
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMS-Mar/17-19/4442800.

1975.
A study on the influence of online marketing in Real estate business by
Edition: M-17- 40
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMS-Mar/17-19/4442809.

1976.
A study on marketing activity of Hero moto corp by
Edition: M-17- 44
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMS-Mar/17-19/4442813.

1977.
Study on the evolution of real estate industry in India and different marketing strategy adopted in real estate by
Edition: MF-16-35
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MFM/16-19/4442596.

1978.
Study on the evolution of real estate industry in India and different marketing strategy adopted in real estate by
Edition: MM-16-2
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMM/15-18/4442603.

1979.
Study of marketing consulting for startups & MSMSEs in India by
Edition: MM-16-11
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMM/15-18/4442610.

1980.
Internet marketing strategies for micro small medium enterprises segement by
Edition: MM-16-15
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMM/15-18/4442613.

1981.
ROI of social media in digital marketing by
Edition: MM-16-22
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMM/15-18/4442619.

1982.
No cover image available
Understanding Social Marketing and Well-being: A Review of Selective Databases by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANDOPADHYAY, TATHAGATA VIKALPA:THE JOURNAL OF DECISION MAKERS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 44, Issue 2/ 55510723JA2.

1983.
No cover image available
Measuring the contribution of mark-up shock in food inflation in India. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: RAVI aNSHUMAN V. IIMB Management Review
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 31, Issue 2/ 55510746JA6.

1984.
No cover image available
Building Your Personal Brand: A Tool for Employability by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N SOFT SKILLS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 13, No 2/ 55510685JA1.

1985.
Purple cow: transform your business by being remarkable by
Publication details: London Penguin Books 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/God.

1986.
This is marketing: you can't be seen until you learn to see by
Publication details: UK Portfolio Penguin 2018
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/God.

1987.
The guerrilla marketing handbook by
Publication details: Boston Houghton Mifflin Company 1994
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Lev/God/36963.

1988.
Managing Change: A Case of National Bank by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI PRABANDHAN
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 12, No 9/55510913CSD4.

1989.
Tata Zica to Tata Tiago: Digital Marketing Strategy of Tata Motors for Rebranding.
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 3/ 55510923CD3.

1990.
No cover image available
The Effects of Economic and Political Events on the Movements of BSE Sensex : A Study of Outliers from 1991 to 2014. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: AGRAWAL, J.D. Finance India
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 33, Issue 2/ 55510955JA8.

1991.
Babban Gona`s Agri-Franchising Model: Scaling up Challenges by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N CASE FOLIO
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 3/ 55510926CSD4.

1992.
No cover image available
Rajasthani Kathputli: Livelihood Generation through Creative Economy by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI PRABANDHAN
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 12, No 5/ 55510415JA4.

1993.
WRC Auto Sendirian Berhad: Potential to Survive after Crisis by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: SHAIKH, SHAZIB Asian Journal of Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 2/ 55511171CSD1.

1994.
No cover image available
Understanding Social Marketing and Well-being: A Review of Selective Databases by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANDOPADHYAY, TATHAGATA VIKALPA:THE JOURNAL OF DECISION MAKERS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 44, Issue 2/ 55511172.

1995.
Daikin India: Paradise Lost by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANDOPADHYAY, TATHAGATA VIKALPA:THE JOURNAL OF DECISION MAKERS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 44, Issue 3/ 55511170CSD2.

1996.
No cover image available
Daignoses: Daikin India: Paradise Lost by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANDOPADHYAY, TATHAGATA VIKALPA:THE JOURNAL OF DECISION MAKERS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 44, Issue 3/ 55511170CSD3.

1997.
No cover image available
Sensory Marketing Strategies and Consumer Behavior: Sensible Selling Using All Five Senses. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BUSINESS STRATEGY
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 55510978JA2.

1998.
Bullseyes and blunders: lessons from 100 cases in pharmaceutical marketing by
Publication details: Hyderabad Pharmamed Press 2019
Availability: Items available for loan: Main Library (1)Collection, call number: 615.068/ Cha/37059.

1999.
A competitive analysis on brands of Ogilvy and roles of digital marketing over conventional marketing by
Edition: PG-17-47
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1451/PG-Mar/17-19/6661451.

2000.
A study on marketing strategy and business communication for India affiliate summit by
Edition: PG-17-55
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1454/PG-Mar/17-19/6661454.

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