Your search returned 284 results.

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	201.	No cover image available A study of digital and below the line advertising Desai, Amit by Desai, Amit Edition: PG-10-67 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2011 Availability: No items available. Log in to add tags Add to cart (remove)
	202.	No cover image available A study of digital and below the line advertising Desai, Amit by Desai, Amit Edition: PG-10-67 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2011 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-63/PG-MAR/2010-2012/66663. Log in to add tags Add to cart (remove)
	203.	No cover image available A study of media habits of Doctors Padhya, Shalikram by Padhya, Shalikram Edition: PG-10-96 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and ResearchCentre April 2011 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-76/PG-MAR/2010-2012/66676. Log in to add tags Add to cart (remove)
	204.	No cover image available Perception of brand manager towards healthcare advertising agency Aneshkumar, Faldu V. by Aneshkumar, Faldu V Edition: PM-10-14 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-141/PM/2010-2012/666141. Log in to add tags Add to cart (remove)
	205.	No cover image available To study the perception of brand manager towards healthcare advertising agency Jadhav, Bhushan by Jadhav, Bhushan Edition: PM-10-16 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2011 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-143/PM/2010-2012/666143. Log in to add tags Add to cart (remove)
	206.	No cover image available To study perception of brand manager towards different healthcare advertising agencies Mandaokar, Kaustabh by Mandaokar, Kaustabh Edition: PM-10-21 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2011 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-148/PM/2010-2012/666148. Log in to add tags Add to cart (remove)
	207.	No cover image available Perception of brand manager regarding with advertising pharmaceutical advertising agencies Pawar, Vaishali by Pawar, Vaishali Edition: PM-10-31 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2011 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-158/PM/2010-2012/666158. Log in to add tags Add to cart (remove)
	208.	No cover image available Effectiveness of in branch advertisements and marketing techniques Kothari, Nikita by Kothari, Nikita Edition: M-12-27 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2013 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-412/MMS-MAR/2012-2014/666412. Log in to add tags Add to cart (remove)
	209.	No cover image available "Effects of advertising on buying behaviour": A comparative study on male and female consumer Deshpande, Omkar by Deshpande, Omkar Edition: MM-14-1 2014-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre December 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMM/2014-2017/4442006. Log in to add tags Add to cart (remove)
	210.	No cover image available Understanding shoppers perception for brand zara Dias, Prianca Marie by Dias, Prianca Marie Edition: MM-14-2 2014-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre December 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMM/2014-2017/4442007. Log in to add tags Add to cart (remove)
	211.	No cover image available The Persuaders : The Hidden Industry That Wants To Change Your Mind by Garvey, James Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Icon 2016 Availability: Items available for loan: Main Library (1)Collection, call number: 158.852/ Gar/33864. Place hold Log in to add tags Add to cart (remove)
	212.	No cover image available Q-Connect: Reaching Rural Customers with Assam Mobile Theatre by Dandotiya, Abhishek Dandotiya, Gunjan Material type: Text; Format: print ; Literary form: Not fiction In: BANDOPADHYAY, TATHAGATA VIKALPA:THE JOURNAL OF DECISION MAKERS Online resources: Volume 42, Issue 1, March 2017 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 42, No 1 / 5557174JA3. Place hold Log in to add tags Add to cart (remove)
	213.	No cover image available A study on the effectiveness of shock advertising by Sherigar, Mamta Edition: M-15-50 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442062. Log in to add tags Add to cart (remove)
	214.	No cover image available Predicting Mobile Advertising Response Using Consumer Colocation Networks by Pal Zubcsek, Peter Katona, Zsolt Sarvary, Miklos Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Online resources: Volume 81, Number 4, July 2017 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 4\ 5557628JA6. Place hold Log in to add tags Add to cart (remove)
	215.	No cover image available Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms by Kanuri, Vamsi K Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 2\ 5557519JA4. Place hold Log in to add tags Add to cart (remove)
	216.	No cover image available An Analysis of the Determinants of Consumer Purchase Behavior Towards Green FMCG Products by Tandon, Manvinder Singh Sethi, Vaishali Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 5557805JA1. Place hold Log in to add tags Add to cart (remove)
	217.	No cover image available Indian Automobile Industry and Effective Advertising: A Qualitative Analysis by Maheshwari, Prateek Gupta, Anoop Kumar Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 5557805JA2. Place hold Log in to add tags Add to cart (remove)
	218.	No cover image available Outdoor media and its impact on consumers by Bansal, Deepika Edition: PG-15-1 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2015-2017/4442126. Log in to add tags Add to cart (remove)
	219.	No cover image available A study on surrogate advertising by Shah, Sujay Edition: PG-15-54 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442144. Log in to add tags Add to cart (remove)
	220.	No cover image available Understanding the impact of ambient advertising on shopper's attitude by Gaglani, Avani Edition: PG-15-74 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442148. Log in to add tags Add to cart (remove)
	221.	No cover image available A study on impact of indian advertisement on consumer by Joshi, Shreejit Edition: PG-15-80 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442151. Log in to add tags Add to cart (remove)
	222.	No cover image available A study of effect on advertising on children age group (8 to 15 yrs) with reference to confectionery products by Chowta, Shruti Edition: PG-15-71 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442193. Log in to add tags Add to cart (remove)
	223.	No cover image available Social media campaigns of healthcare advertising companies in India by Pol, Nitasha Edition: PM-15-14 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2015-2017/4442206. Log in to add tags Add to cart (remove)
	224.	Advertising and promotion: an integrated marketing communications perspective by Belch, George E.; Belch, Michael A.; Purani, Keyoor Edition: 9 Publication details: Chennai McGraw Hill Education (India) Private Limited 2013 Availability: Items available for loan: Main Library (50)Collection, call number: 659.1/Bel/Bel/Student Collection PG/MMS/Sr Batch, ... Lists: Book Alert-February-2018. Place hold Log in to add tags Add to cart (remove)
	225.	No cover image available Diagnoses: Q-Connect: Reaching Rural Customers with Assam Mobile Theatre by Bhamoriya, Vaibhav Material type: Text; Format: print ; Literary form: Not fiction In: BANDOPADHYAY, TATHAGATA VIKALPA:THE JOURNAL OF DECISION MAKERS Online resources: Volume 42, Issue 1, March 2017 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 42, Issue 1/ 5557174JA4. Place hold Log in to add tags Add to cart (remove)
	226.	No cover image available Study of the advertising industry by Bhatt, Nishant Edition: PG-16-4 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1234/PG-Mar/2016-2018/6661234. Log in to add tags Add to cart (remove)
	227.	No cover image available Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition by Vries, Lisette de Gensler, Sonja Leeflang,Peter S.H Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 5/ 5557982JA1. Place hold Log in to add tags Add to cart (remove)
	228.	No cover image available Comparative Price and the Design of Effective Product Communications by Allard, homas Griffin, Dale Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 5/ 5557982JA2. Place hold Log in to add tags Add to cart (remove)
	229.	No cover image available Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value by Yan Liu Venkatesh Shankar, & [ Yun, Wonjoo] Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 5/ 5557982JA3. Place hold Log in to add tags Add to cart (remove)
	230.	No cover image available BrandCare Medical Advertising and consultancy 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension Therapies. 3. Market Research project based KOLs interview. by Borade, Srushti Edition: PM-16-6 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1334/PM/2016-2018/6661334. Log in to add tags Add to cart (remove)
	231.	No cover image available Brand Care Medical Advertising & Consultancy Ltd. Objectives: 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension, Urology therapies. 3. Market Research project based KOL interviews. by Navghare, Vaidehi Edition: PM-16-13 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1341/PM/2016-2018/6661341. Log in to add tags Add to cart (remove)
	232.	No cover image available BrandCare Medical Advertising & Consultancy 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension Therapies. 3. Market Research project based KOLs interview. by Ambad, Nilesh Edition: PM-16-30 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1357/PM/2016-2018/6661357. Log in to add tags Add to cart (remove)
	233.	No cover image available The Impact of Website Designing Factors on Online Purchase Intention: Evidence from Fashion Brands. by Rubab, Nida Shoukat, Shameem Shaheen, Muhammad Sandhu, Kamran Yousef Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686ja4. Place hold Log in to add tags Add to cart (remove)
	234.	No cover image available Means and Ends in Cross Border Marketing : Ethical Dimensions of Promotional Activities of The Online Casino by Kapil Kathuria Nipun Dhaulta Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI PRABANDHAN Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 4/ 5558729JA4. Place hold Log in to add tags Add to cart (remove)
	235.	No cover image available New Perspectives on Communication of Change in Corporate Identity by Gupta, Seema Material type: Text; Format: print ; Literary form: Not fiction In: Indian Institute of Managementl Banglore IIMB Management Review Vol 28 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 28, Issue 2/ 5556062JA1. Place hold Log in to add tags Add to cart (remove)
	236.	Media planning and buying; principles and practice in the Indian context by Menon, Arpita Publication details: Chennai McGraw Hill Education (India) Private Limited 2018 Availability: Items available for loan: Main Library (22)Collection, call number: 659.1/Men/Student Collection Sr Batch PG/MMS, ... Place hold Log in to add tags Add to cart (remove)
	237.	No cover image available Adcult USA: the trimph of advertising in american culture by Twitchell, James B Publication details: New York Columbia University Press 1996 Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/Twi/36318. Lists: Book Alert-October-2018. Place hold Log in to add tags Add to cart (remove)
	238.	No cover image available Impact of Viral Advertising on Product Promotion : An Experimental Study by Kaur, Balpreet Sharma, Rishi Raj Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 6/ 5559046JA4. Place hold Log in to add tags Add to cart (remove)
	239.	No cover image available A study on the principles of persuasive communication in advertising by Jeh Alexander Edition: PG-16-62 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442387. Place hold Log in to add tags Add to cart (remove)
	240.	No cover image available Examining the advertising effectiveness of select Parle Campaigns with respect to Mumbai Consumers by Maaz Shaikh Edition: PG-16-108 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442405. Place hold Log in to add tags Add to cart (remove)

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Your search returned 284 results.