IES Management College And Research Centre

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201.
No cover image available
Impact of Influencing Strategy Across Product Categories in Family Decision Making by Series: ndian Journal of marketing ; Vol 49(12).
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 12/ 55511384JA2.

202.
Consumer behaviour: an Indian perspective: Text & cases by
Publication details: New Delhi Sultan Chand & Sons 2001
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER BEHAVIOUR(CUP 35/SH 1&2) 658.834/Gup/8889G.

203.
Consumer behaviour: In Indian context by
Publication details: New Delhi S. Chand & Company Ltd., 2003
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER BEHAVIOUR(CUP 35/SH 1&2) 658.834/Jai/Bha/8887G.

204.
A study on determining consumer's buying behaviour of select smartphones in Mumbai by
Edition: PG-18-52
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Pharma PG-Mar/18-20/4442999.

205.
A study on changing consumer's buying behaviour towards processed food by
Edition: PG-18-40
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Pharma PG-Mar/18-20/4442992.

206.
A study on consumer buying behaviour and satisfaction towards Indian passenger car market by
Edition: PG-18-93
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Pharma PG-Mar/18-21/4443016.

207.
A study of sentiment analysis on customers online cell Phone buying behaviour by
Edition: PG-18-80
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Pharma PG-Sys/18-20/4443008.

208.
An empirical study on consumer satisfaction for smart wristbands by
Edition: PG-18-69
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Pharma PG-Mar/18-20/4443002.

209.
A study on customer buying behaviour and consumer preferences in respect of retail pharmacy and e-pharmacy by
Edition: PM-18-19
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Pharma PM/18-20/4442968.

210.
A study on understanding the influence of psychology pricing on consumer buying decisions by
Edition: PG-18-56
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443192.

211.
Analysis of consumer preferences towards breakfast meals by
Edition: PG-18-47
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Pharma PG-Mar/18-20/4442996.

212.
A study on OTT platforms and consumer behaviour towards the industry by
Edition: PG-18-5
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443187.

213.
A study on the impact of consumer touchpoints for the personal care products by
Edition: PG-19-147
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443255.

214.
A study on the impact of consumer touchpoints for the personal care products by
Edition: PG-19-144
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443254.

215.
Impact of luxury fashion brand's social media marketing on customer perception and purchase behaviour by
Edition: PG-19-54
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443116.
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216.
Study of consumer perception towards fruit and vegetable wash productc with respect to Covid-19 by
Edition: PG-19-74
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 2021
Availability: Not available: Main Library: Checked out (1).

217.
A Study of consumer's preferences and attitude towards nutritional and healthy snacks during covid-19 outbreak by
Edition: PG-19-11
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443036.

218.
A study on changing consumers' preferences and awareness due to covid-19 with respect to FMCG Industry by
Edition: PG-19-121
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443103.

219.
Identifying the changes in buying habits of consumer in new normal by
Edition: PG-19-67
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443121.

220.
A study on effects of visual merchandising on purchase behaviour for Apparel Industry by
Edition: PG-19-117
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443100.

221.
A study of the role of female consumers of different generations in the beauty and food industries by
Edition: PG-19-95
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443256.

222.
A study on shifting preferences and factors influencing eye beauty product purchase due to covid-19 by
Edition: PG-19-118
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443101.

223.
A study on the consumer buying behaviour of Nike Shoes by
Edition: PG-19-31
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443113.

224.
A study on consumer preferences and factors influencing the purchase of Hindustan Unilever personal care products by
Edition: PG-19-124
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443104.

225.
A study on passenger's attitude towards Air travel due to covid-19 by
Edition: PG-19-119
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443102.

226.
A study on impat of celebrity endorsement on consumer purchase decision for beauty soaps by
Edition: PG-19-139
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443251.

227.
A study on the impact of influencer marketing on buying decisions of consumers by
Edition: M-19-22
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443214.

228.
Sell more with science by
Publication details: London Nicholas Brealey Publishing 2022
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/Hof/38491.

229.
A Study on the Impact of Real time marketing on the Brand Recall value among customers by
Edition: M-18-40
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/18-20/4443347.

230.
A study on consumer buying behaviour on e-commerce platform by
Edition: M-18-53
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/18-20/4443378.

231.
A study on customer post purchase buying behaviour towards residential property by
Edition: M-18-2
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/18-20/4443419.

232.
A study to understand the impact of food delivery aggregators on consumer behaviour by
Edition: M-18-42
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/18-20/4443333.

233.
A study on impact of restaurant ambiance on consumer behaviour by
Edition: M-18-15
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/18-20/4443483.

234.
Consumer perception and buying behaviour towards Energy drinks in Mumbai by
Edition: M-18-55
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/18-20/4443369.

235.
A study on consumer behaviour towards on-demand services by
Edition: M-18-60
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/18-20/4443444.

236.
A study on consumer behavior preferences and purchase decisions of the millennial pre & post COVID in the household products by
Edition: M-19-55
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/19-21/4443488.

237.
A Study on Consumer Purchase Behaviour at Retail Chains by
Edition: M-19-43
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/19-21/4443500.

238.
Effects of Advertisement on Consumer Buying Behaviour with References to FMCGs in Gandhinagar, Gujarat by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group January 2023
In: International Journal of Applied Marketing and Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA3.

239.
No cover image available
An Analysis of Buying Behaviour of Indian Consumers during the Pandemic COVID-19 by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: International Journal on Customer Relations
Availability: Items available for loan: Main Library (1)Collection, call number: JRNL/MAR/Vol 11, No 2/55514107.

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