IES Management College And Research Centre

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201.
STRATEGIES FOR THE FUTURE UNDERSTANDING INTERNATIONAL BUSINESS MATHUR, AJEET N. by
Publication details: NOIDA RANDOM HOUSE INDIA 2012
Availability: Items available for loan: Main Library (1)Collection, call number: Strategy 658.4012/ MAT/ 19605.

202.
No cover image available
PROBLEMS WITH DERIVED IMPORTANCE MEASURES IN BRAND STRATEGY AND CUSTOMER SATISFACTION STUDIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO.1/555477JA1.

203.
No cover image available
GENDER SPECIFIC STUDY ON RELATIVE IMPACT OF CONVENIENCE AND NON CONVENIENCE FACTORS ON MOBILE USERS' BRAND SWITCHING IN KOLKATA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 10/555474JA4.

204.
GLOBAL BRANDS THAT CHANGED THE WORLD INCLUDES 21 BUSINESS PROFILES LESTER, DAVID by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI
Availability: No items available.

205.
RETAIL STRATEGY FOR PHARMACY MR. SUREN LOKHANDE by
Edition: PM-11-09 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2011-2013/4441211.

206.
THE CEO'S STRATEGY HANDBOOK: HOW TO CREATE, SUSTAIN AND ACCELERATE PROFITABLE GROWTH by
Availability: Items available for loan: Main Library (1)Collection, call number: 658.4012/ CRO/ 21860.

207.
THE FUTURE OF COMPETITION THE ULTIMATE ANSWER TO WHY COMPANIES ARE FALLING SHORT OF THEIR CUSTOMERS' EXPECTATIONS INSPITE OF INNOVATION AND CO-CREATION DISC -5 by Series: . LESSON IN EXCELLENCE
Edition: 1
Publication details: MUMBAI TELEVISION EIGHTEEN INDIA LIMITED 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: AV MATERIA 658/ CNBC/ 727.

208.
MARKETING STRETEGIES OF CELLPHONE COMPANIES NOKIA VS SAMSUNG MR. ASHISH GANGOLI by
Edition: MM-09-05 2009-2012
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: IES MANAGEMENT COLLEGE AND RESEARCH CENTRE
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMM/2011-2014/4441282.

209.
THE FUTURE OF COMPETITION THE ULTIMATE ANSWER TO WHY COMPANIES ARE FALLING SHORT OF THEIR CUSTOMERS' EXPECTATIONS INSPITE OF INNOVATION AND CO-CREATION DISC -2 by Series: . LESSON IN EXCELLENCE
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CNBC TV MUMBAI 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: AV MATERIA 658/ CNBC/ 728.

210.
THE FUTURE OF COMPETITION THE ULTIMATE ANSWER TO WHY COMPANIES ARE FALLING SHORT OF THEIR CUSTOMERS' EXPECTATIONS INSPITE OF INNOVATION AND CO-CREATION DISC -3 by Series: . LESSON IN EXCELLENCE
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI TELEVISION MEDIA LTD. 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: AV MATERIA 658/ CNBC/ 729.

211.
THE FUTURE OF COMPETITION THE ULTIMATE ANSWER TO WHY COMPANIES ARE FALLING SHORT OF THEIR CUSTOMERS' EXPECTATIONS INSPITE OF INNOVATION AND CO-CREATION DISC -4 by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI CNBC TV 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: AV MATERIA 658/ CNBC/ 730.

212.
33 STRATEGIES OF WAR GREENE, ROBERT by
Publication details: LONDON PROFILE BOOKS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 158.1/ GRE/ 22011.

213.
PRICING FOR PROFIT: HOW TO DEVELOP A POWERFUL PRICING STRATEGY FOR YOUR BUSINESS HILL, PETER by
Publication details: LONDON KOGAN PAGE LIMITED 2013
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.816/HIL/22715.

214.
DRIVING BUSINESS STRATEGY THROUGH BSC IN LARGE ORGANIZATIONS MUTHURAMAN, B by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: AHMEDABAD INDIAN INSTITUTE OF MANAGEMENT - VIKALPA JANUARY 2014
In: Chand,Vijaya Sherry Vikalpa Vol . 39
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 39, Issue 1/ 5552361JA1.

215.
No cover image available
MODERATING EFFECTS OF THE RELATIONSHIP BETWEEN PRIVATE LABEL SHARE AND STORE LOYALTY FISCHER, NICOLE KOSCHATE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA5.

216.
No cover image available
STRATEGIC HUMAN CAPITAL: CROSSING THE GREAT DIVIDE WRIGHT, PATRICK M. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON SAGE PUBLICATIONS FEBRUARY 2014
In: Deborah E. Rupp Journal of Management -Vol 40 (1-3)
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 40, NO. 2/5552423JA1.

217.
No cover image available
HUMAN CAPITAL IS DEAD: LONG LIVE HUMAN CAPITAL RESOURCES! PLOYHART, ROBERT E.: NYBERG, ANTHONY J.: REILLY, GREG: MALTARICH, MARK A. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON SAGE PUBLICATIONS FEBRUARY 2014
In: Deborah E. Rupp Journal of Management -Vol 40 (1-3)
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 40, NO. 2/5552423JA2.

218.
No cover image available
A MULTILEVEL INVESTIGATION OF INDIVIDUAL- AND UNIT-LEVEL HUMAN CAPITAL COMPLEMENTARITIES CROCKER, ALIA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON SAGE PUBLICATIONS FEBRUARY 2014
In: Deborah E. Rupp Journal of Management -Vol 40 (1-3)
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 40, NO. 2/5552423JA7.

219.
No cover image available
HUMAN CAPITAL, SOCIAL COLLABORATION, AND PATENT RENEWAL WITHIN U.S. PHARMACEUTICAL FIRMS LIU, KUN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON SAGE PUBLICATIOS FEBRUARY 2014
In: Deborah E. Rupp Journal of Management -Vol 40 (1-3)
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 40, NO. 2/5552423JA11.

220.
No cover image available
ONTOLOGICAL STAKEHOLDER VIEW: AN INNOVATIVE PROPOSITION RETOLAZA, JOSE-LUIS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LOS ANGELES SAGE PUBLICATIONS MARCH 2014
In: Global Business Review Vol. 15
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 15, NO. 1/5552501JA2.

221.
THE WAY OF THE WARRIOR IN BUSINESS BATTLING FOR THE PROFT, POWER AND DOMINATION DONALD WAYNE HENDON by
Publication details: MUMBAI JAICO PUBLISHING HOUSE 2014
Availability: Items available for loan: Main Library (1)Collection, call number: STRATEGIC 658.4012/ HEN/ 22891.

222.
MARKETING STRATEGY: A LIFE-CYCLE APPRAOCH ALVIN LEE AND MARK G. EDWARD by
Publication details: DELHI CAMBRIDGE UNIVERSITY PRESS 2013
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.802/ LEE/EDW/ 22902. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.802/ LEE/EDW/ 22900.

223.
MARKETING STRATEGY: CASE BOOK MARK G. EDWIN AND ALVIN LEE by
Publication details: DELHI CAMBRIDGE UNIVERSITY PRESS 2013
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.802/ LEE/EDW/ 22903. Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.802/ LEE/EDW/ 22901.

224.
MARKETING STRATEGY FOR 3 PL LOGISTIC COMPANIES BHATIA, YASHAP by
Edition: PG-12-003 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441361.

225.
CULTURE AS A STRATEGY SINGH, JOGINDER by
Edition: M-12-06 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441436.

226.
PROPOSED STRATEGY AND MARKET SHARE OF HEALTH DRINKS GHADIGAONKAR, VISHAKHA by
Edition: PM-12-07 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2012-2014/4441473.

227.
REDEFINING STRETEGY FOR A STAGNANT BRAND SHETTY, CHAITRA by
Edition: PM-12-29 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2012-2014/4441495.

228.
CONSUMER BAHAVIOUR: BUILDING MARKETING STRATEGY DEL I. HAWKINS, DAVID L. MOTHERBAUGH AND AMIT MUKERJEE by
Edition: 12
Publication details: NEW DELHI MCGRAW HILL EDUCATION(INDIA) PRIVATE LTD. 2014
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ HAW/MOT/ 23597.

229.
MARKETING STRATEGY: A DECISION FOCUSSED ORVILLE C. WALKER AND JOHN W. MULLINS by
Publication details: NEW DELHI MCGRAWHILL EDUCATION( INDIA ) PRIVATE LTD. 2014
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.802/ WAL/ 23599.

230.
TURBOSTRATEGY: 21 POWERFUL WAYS TO TRANSFORM YOUR BUSINESS AND BOOST YOUR PROFITS QUICKLY by
Publication details: NEW DELHI READO
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.4012/ TRA/ 761.

231.
No cover image available
REVISITING MARKETING STRATEGIES FOR MSMEs IN THE RESILIENT BUSINESS ENVIRONMENT CHANDEL, KULBHUSHAN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED CONSULTANTS (P) LTD., AUGUST 2014
In: Indian Journal of Marketing Vol 44
Availability: No items available.

232.
THE STRATEGIST JOURNAL OF BUSINESS MANAGEMENT ASSAM UNIVERSITY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ASSAM ASSAM UNIVERSITY
Availability: No items available.

233.
No cover image available
MODERATING ROLE OF CAUSE RELATED MARKETING CAMPAIGN BETWEEN ATTITUDE TOWARDS PRODUCTS AND PURCHASE INTENTION: AN EXPERIMENTAL ANALYSIS GADHAVI, DHARMESH D. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MARCH 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 3/5552231JA4.

234.
BUSINESS STRATEGY AND STRATEGIC COST MANAGEMENT by
Publication details: NEW DELHI TAXMANN 2014
Availability: Items available for loan: Main Library (1)Collection, call number: STRATEGIC 658.4012/ KIS/ 24248.

235.
No cover image available
A SUSTAINABLE MARKETING STRATEGY BASED ON CUSTOMER SATISFACTION: THE CASE OF DONGBU INSURANCE IN SOUTH KOREA KANG, SUNHEE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., NOVEMBER 2014
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: VOL.44, NO. 11/5553395JA1.

236.
GROWTH AT ATLAS GROUP: DELIBERATE OR AN EMERGENT STRATEGY? QURESHI, ZAFAR I. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LOS ANGELES SAGE PUBLICATIONS SEPTEMBER 2014
In: SHAIKH, SHAZIB Asian Journal of Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 11, NO. 2/5553464JA4.

237.
Business Strategies And Economic Growth the way forward by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2012
Availability: Items available for loan: Library Annexe (10)Collection, call number: 658.4012/SHE/11124513, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.4012/SHE/11124654. Not available: Library Annexe: In transit (1).

238.
Strategy And The Business Landscape by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2008
Availability: Items available for loan: Library Annexe (2)Collection, call number: 658.4012/GHE/11125299, ...

239.
Strategic Market Management Aaker, David A. by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2008
Availability: Items available for loan: Library Annexe (2)Collection, call number: 658.802/AAK/25729, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.802/AAK/25728.

240.
Blue Ocean Strategy How To Create Uncontested Market Space And Make The Competition Irrelevant Kim, Chan W. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United State of America Harvard Business Schol Press 2005
Availability: Items available for loan: Library Annexe (4)Collection, call number: 658.802/KIM/25757, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 658.802/KIM/25756.

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