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	281.	No cover image available Brand Portfolio Management with Special Reference to FMCG Industry Krishnamoorthy, Nirmit by Krishnamoorthy, Nirmit Edition: PG-13-15 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441664. Log in to add tags Add to cart (remove)
	282.	No cover image available Effectiveness of Cartoon Character's in Creating Brand Preferences among Kids Malve, Mitali by Malve, Mitali Edition: PG-13-29 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441673. Log in to add tags Add to cart (remove)
	283.	No cover image available A Study on Cadbury Dairy Milk Positioning and Repositioning and Brand Builiding in India Dave, Krishna by Dave, Krishna Edition: PG-13-32 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441675. Log in to add tags Add to cart (remove)
	284.	No cover image available Brand Building of Burberry Across the Globe Doshi, Akshan by Doshi, Akshan Edition: PG-13-42 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441680. Log in to add tags Add to cart (remove)
	285.	No cover image available A Study on Micromax Brand Building Strategies Lavekar, Milind by Lavekar, Milind Edition: PG-13-45 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441681. Log in to add tags Add to cart (remove)
	286.	No cover image available Marketing the Brand India Kalra, Vishal by Kalra, Vishal Edition: PG-13-46 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441682. Log in to add tags Add to cart (remove)
	287.	No cover image available Emergence of Luxury Brands in India Kothari, Sweta by Kothari, Sweta Edition: PG-13-58 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441689. Lists: hjhj, Luxuray Brand. Log in to add tags Add to cart (remove)
	288.	No cover image available A Study on the Impact of Sensory Branding in Engaging Customers through the use of Sensory Stimuli Tinwala, Fatema by Tinwala, Fatema Edition: PG-13-64 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441693. Log in to add tags Add to cart (remove)
	289.	No cover image available Advertising comprehension and Recall study of select brand of beauty soaps Shinde, Jaiti by Shinde, Jaiti Edition: PG-13-74 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441697. Log in to add tags Add to cart (remove)
	290.	No cover image available A Study on perception of parents with regards to branded baby care products in India Karia, Disha by Karia, Disha Edition: PG-13-75 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441698. Log in to add tags Add to cart (remove)
	291.	No cover image available A Study on the brand building strategies of luxury brand - Louis Vuitton Gandhi, Unnati by Gandhi, Unnati Edition: PG-13-120 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441725. Lists: hjhj, Luxuray Brand. Log in to add tags Add to cart (remove)
	292.	No cover image available Brand awareness for Bisleri Naheed, Abbas by Naheed, Abbas Edition: MM-13-10 2013-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMM/2013-2016/4441734. Log in to add tags Add to cart (remove)
	293.	No cover image available A study on market growth and opportunities of luxury brand calvin klein Jaiswal, Pooja by Jaiswal, Pooja Edition: M-13-18 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441742. Lists: hjhj, Luxuray Brand. Log in to add tags Add to cart (remove)
	294.	No cover image available Content building of sunfeast and ultramintz brands online Kanekar, Nihal by Kanekar, Nihal Edition: M-13-21 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441744. Log in to add tags Add to cart (remove)
	295.	No cover image available A study on brand building strategy used by Flipkart Potdar, Gaurav by Potdar, Gaurav Edition: M-13-35 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441751. Log in to add tags Add to cart (remove)
	296.	No cover image available Study brand awareness of old spice shaving cream Thakur, Tej by Thakur, Tej Edition: M-13-51 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441758. Log in to add tags Add to cart (remove)
	297.	No cover image available Study the scope of Burger King in India and prepare a marketing plan Tiwari, Preet by Tiwari, Preet Edition: M-13-52 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441759. Log in to add tags Add to cart (remove)
	298.	Brand Building New Dimensions by Bala Krishna , A V (Ed) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2008 Availability: No items available. Log in to add tags Add to cart (remove)
	299.	Case Studies On Brand Management New Paradigms by G, Brinda Rao, Menaka Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD ICFAI 2008 Availability: No items available. Log in to add tags Add to cart (remove)
	300.	Brand Identity Visuals And Design Perspectives by Kapoor, Srikant Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2008 Availability: No items available. Log in to add tags Add to cart (remove)
	301.	The Icfai University Press On Brand Gendering Concepts And Experiences by Mukherjee Arindam (Ed) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2009 Availability: No items available. Log in to add tags Add to cart (remove)
	302.	Corporate Branding: Perspective And Experiences by Devi, R J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2008 Availability: Items available for loan: (1). Place hold Log in to add tags Add to cart (remove)
	303.	Case Studies On Branding To Compete Leading Brands And Their Strategies by John, Doris Rajakumari Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2008 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827. Place hold Log in to add tags Add to cart (remove)
	304.	The Icfai University Press On Branding Practices by Sangeetha, K Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2007 Availability: Items available for loan: (1). Place hold Log in to add tags Add to cart (remove)
	305.	No cover image available Consumer attitude towards luxury brands: an empirical study. Preeti Tak and Ashish Paree by Tak, Preeti Pareek, Ashish Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol. XII, No.1/ 5555611JA1. Place hold Log in to add tags Add to cart (remove)
	306.	No cover image available The impact of consumer personality traits on luxury brand market: an empirical study on closet consumers. Shweta Kastiya by Kastiya, Shweta Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. / 5555611JA2. Place hold Log in to add tags Add to cart (remove)
	307.	No cover image available Leveraging luxury brands: prevailing trends and research challenges. Henrik Uggla by Uggla, Henrik Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. 1/ 5555611JA3. Place hold Log in to add tags Add to cart (remove)
	308.	No cover image available The role of consumer perceived fit in brand extension acceptability. J Evangeline and V R Rag by Evangeline, S. J Ragel, V. R Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No 1 / 5555611JA5. Place hold Log in to add tags Add to cart (remove)
	309.	Consumer behaviour and branding: concepts, readings and cases-the Indian context S. Ramesh Kumar by S. Ramesh Kumar Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson education 2009 Availability: Items available for loan: Main Library (2)Collection, call number: CONSUMER B 658.8342/ Kum/ 31755, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8342/ Kum/ 31754. Place hold Log in to add tags Add to cart (remove)
	310.	No cover image available The Impact of Customer-Based Brand Equity on the Operational Performance of FMCG Companies in India Mohan, Bijuna C. by Mohan, Bijuna C.: Sequeira, A.H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore Indian Institute of Management - Bangalore 20 November 2015 In: RAVI aNSHUMAN V. IIMB Management Review Availability: Items available for loan: Main Library (1)Collection, call number: Vol. 28, No. 1/5555646JA2. Place hold Log in to add tags Add to cart (remove)
	311.	Eating the big fish : how challenger brands can compete against brand leaders by Morgan, Adam Edition: 2 Publication details: New Jersey John Wiley & Sons, Inc. 2017 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Mor/36496. Lists: Book Alert - February-2019. Place hold Log in to add tags Add to cart (remove)
	312.	No cover image available A study on Branding of Forest Essential Luxurious Ayurveda Hatode, Vivek by Hatode, Vivek Edition: PG-14-78 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441891. Log in to add tags Add to cart (remove)
	313.	Brand sense: sensory secrets behind the stuff we buy by Lindstrom, Martin Edition: 2 Publication details: New Delhi Kogan Page India Ltd. c2010 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ Lin/ 32667. Lists: Recent Additions to the Library-September-16. Place hold Log in to add tags Add to cart (remove)
	314.	No cover image available Re-positioning of CG appliances (Gas Stoves) Khan, Mudassar by Khan, Mudassar Edition: M-10-24 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2011 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-88/MMS-MAR/2010-2012/66688. Log in to add tags Add to cart (remove)
	315.	No cover image available Repositioning of NPD of CG appliances (NPD) Shaikh, Intekhab by Shaikh, Intekhab Edition: M-10-48 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2011 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-94/MMS-MAR/2010-2012/66694. Log in to add tags Add to cart (remove)
	316.	No cover image available Internal branding and promotion of BCP for Reliance Capital Potdar, Mayuri by Potdar, Mayuri Edition: M-10-59 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2011 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-95/MMS-MAR/2010-2012/66695. Log in to add tags Add to cart (remove)
	317.	No cover image available To study the perception of brand manager towards healthcare advertising agency Jadhav, Bhushan by Jadhav, Bhushan Edition: PM-10-16 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2011 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-143/PM/2010-2012/666143. Log in to add tags Add to cart (remove)
	318.	No cover image available Perception of brand manager regarding with advertising pharmaceutical advertising agencies Pawar, Vaishali by Pawar, Vaishali Edition: PM-10-31 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2011 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-158/PM/2010-2012/666158. Log in to add tags Add to cart (remove)
	319.	No cover image available Perceptions of brand managers regarding various healthcare Ad agencies Bahirao, Ashish by Bahirao, Ashish Edition: PM-10-53 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2011 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-178/PM/2010-2012/666178. Log in to add tags Add to cart (remove)
	320.	No cover image available Brand building initiatives for NMRS- A marketing perspectives Vora, Prateek by Vora, Prateek Edition: PG-11-60 2011-2013 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2012 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-271/PG-MAR/2011-2013/666271. Log in to add tags Add to cart (remove)