IES Management College And Research Centre

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321.
To study market potential and brand recall of threptin in suburban Mumbai market Mahale, Akshay by
Edition: PM-11-10 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-361/PM/2011-2013/666361.

322.
To study the brand awareness and perception of derma product Manikeri, Pranoti by
Edition: PM-11-11 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-362/PM/2011-2013/666362.

323.
To study the brand awareness and perception of derma product Patel, Karthik by
Edition: PM-11-15 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-366/PM/2011-2013/666366.

324.
To study the perception of Doctors with regards to Antithypertensive class of Drugs like ACE/ARB & Telmisartan with its combination drugs Singh, Upendra Kumar by
Edition: PM-11-23 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-373/PM/2011-2013/666373.

325.
To study the Doctor's perception of regarding calcium orotate molecule Tangirala, Srinivas by
Edition: PM-11-24 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-374/PM/2011-2013/666374.

326.
To study the perception of Ketripin brand in the minds of Doctor (India's First Time Launch) Waghmare, Mohan by
Edition: PM-11-26 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-375/PM/2011-2013/666375.

327.
Customer satisfaction and brand audit analysis More, Vishaka by
Edition: M-12-35 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-416/MMS-MAR/2012-2014/666416.

328.
Multi coalition loyalty program way forward Porje, Pankaj by
Edition: M-12-47 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-420/MMS-MAR/2012-2014/666420.

329.
A study on Doctors perceptions on vaginal washes, assessment of brand plan for ferrous ascorbate & technical assessment of coenzyme ! 10 Choudhary, Dinesh by
Edition: PM-12-4 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-440/PM/2012-2014/666440.

330.
To assess the perception and business potential of oxygen TV and to gauge up personality of the brand kenacort Dandekar, Ojus by
Edition: PM-12-5 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-441/PM/2012-2014/666441.

331.
To access the point of care medium and its business potential & Gauge up the brand personality of Kenacort amongst Doctors Krishna Kumar, Vinitha by
Edition: PM-12-13 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-449/PM/2012-2014/666449.

332.
To access the perception and business potential of oxygen TV and to gauge up personality of the brand kenacort Puranik, Aditi by
Edition: PM-12-23 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-459/PM/2012-2014/666459.

333.
To assess the perception and business potential of oxygen TV and Gauge up personality of the brand kenacort Solanki, Raj by
Edition: PM-12-32 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-467/PM/2012-2014/666467.

334.
To study the Doctors perception and OTC potential for eyelashes/eyebrows brand Tharwani, Lovena by
Edition: PM-12-34 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-468/PM/2012-2014/666468.

335.
To study the Doctors perception and OTC potential for Eyelashes & Eyebrows brands Waghela, Vaishali by
Edition: PM-12-35 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-470/PM/2012-2014/666470.

336.
Customer satisfaction survey, analysis recommendation of brand audit Yakshap, Bharti by
Edition: PG-12-3 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-513/PG-MAR/2012-2014/666513.

337.
Creating brand awareness & sales promotion for sahara group Tavhare, Rajesh by
Edition: PG-12-113 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-555/PG-MAR/2012-2014/666555.

338.
Consumer profiling and brand awareness about AAC blocks Thakkar, Dhwani by
Edition: PG-12-114 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-556/PG-MAR/2012-2014/666556.

339.
A study to measure the brand awareness and perception of people of mumbai towards MINT newspaper Dias, Rochelle by
Edition: PG-12-13 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-570/PG-HR/2012-2014/666570.

340.
Brand management: text and cases Neeraj Kumar and Paras Tripatrhi by
Publication details: Mumbai Himalaya Publishing House 2015
Availability: Items available for loan: Main Library (1)Collection, call number: BRANDS AND 658.827/ Kum/Tri/ 32794. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.827/ Kum/Tri/ 32793.

341.
To study and assess the potentials needs and awareness level of a premium cow milk brand Mehta, Saloni by
Edition: PG-13-9 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-650/PG-MAR/2013-2015/666650.

342.
To study and assess the potential needs and awareness level of a premium cow milk brands Dalal, Siddhi by
Edition: PG-13-16 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-653/PG-MAR/2013-2015/666653.

343.
Viability model for Amul Scooping Parlours/Comprehensive study of competitors/Recommendations & Suggestions for Scooping Parlours Malve, Mitali by
Edition: PG-12-29 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-661/PG-MAR/2013-2015/666661.

344.
Improve market positioning of Amul Ice Creams in MF Stores and Comparison of Amul Cream with Baskin Robbins v/s Kwality Walls Lakhani, Manali by
Edition: PG-13-31 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-662/PG-MAR/2013-2015/666662.

345.
Study of premium Ice-Cream segment, positioning of Rich cream premium Ice-Cream of Amul & Great Buzz to increase awareness & sales in Mumbai Lavekar, Milind by
Edition: PG-13-45 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-669/PG-MAR/2013-2015/666669.

346.
Digital activities for the brand kaya Lath, Ankheeta by
Edition: PG-13-71 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Researh Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-684/PG-MAR/2013-2015/666684.

347.
Brand awareness, channel partner management, competitors analysis and segregation of target market Wadile, Janvi by
Edition: PG-13-107 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-706/PG-MAR/2013-2015/666706.

348.
Channel management and brand awareness submitted in partial fulfillment of the requirement for PGDM Doshi, Parth by
Edition: PG-13-109 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-708/PG-MAR/2013-2015/666708.

349.
Brand awareness, competitive analysis, segregation of target market and CRM Acharya, Bhavya by
Edition: PG-13-116 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-711/PG-MAR/2013-2015/666711.

350.
Brand awareness and channel partner sales management Khan, Arshad by
Edition: M-13-22 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-723/MMS-MAR/2013-2015/666723.

351.
Brand awareness and channel partner sales management Labde, Rohan by
Edition: M-13-25 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-725/MMS-MAR/2013-2015/666725.

352.
Brand awareness and channel partner sales management Shah, Mitesh by
Edition: M-13-47 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-734/MMS-MAR/2013-2015/666734.

353.
Brand awareness and channel partner sales management Mate, Abhishek by
Edition: M-13-58 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-739/MMS-MAR/2013-2015/666739.

354.
Brand awareness and channel partner sales management Mate, Abhishek by
Edition: M-13-58 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: No items available.

355.
How Brands Grow: What Marketers Don't Know Sharp, Byron by
Publication details: South Melbourne, Victoria, Australia Oxford Unversity Press 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Byr/32864.

356.
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands Jenni Romaniuk And Byron Sharp by
Publication details: Oxford University Press Australia 2016
Availability: Items available for loan: Main Library (1)Collection, call number: BRANDS AND 658.827/Rom/Sha/32848.
Tags:

357.
The Curious Marketer : Expedition in branding and consumer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurgoan Portfolio 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / Bha / 33209.

358.
Strategic Brand Management For B2B Markets a road map for organisational transactions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Sar.

359.
Eating the big fish: how challenger brands can compete against brand leaders by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Wiley 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Mor/33869.

360.
Brand Seduction : How Neuroscience Can Help Marketers Build Memorable Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Macmillan 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / Web.

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