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Eating the big fish: how challenger brands can compete against brand leaders

By: Material type: TextTextPublication details: New Jersey Wiley 2009Description: xxiv, 336ISBN:
  • 978-81-265-6581-8
Subject(s): DDC classification:
  • 658.827/Mor
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library 658.827/Mor/33869 (Browse shelf(Opens below)) Available 11133869
Total holds: 0

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