Eating the big fish: how challenger brands can compete against brand leaders (Record no. 47910)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00514nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170725s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-265-6581-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827/Mor |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Morgan, Adam |
| 9 (RLIN) | 33332 |
| 245 ## - TITLE STATEMENT | |
| Title | Eating the big fish: how challenger brands can compete against brand leaders |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey |
| Name of publisher, distributor, etc | Wiley |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 336 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products--Management, Product management,New products, Brand Management |
| 9 (RLIN) | 33333 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | HB |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 07/06/2017 | Granth | 599.00 | 12 | 1 | 658.827/Mor/33869 | 11133869 | 16/07/2022 | 18/02/2020 | 31/07/2017 |