Normal view MARC view ISBD view

Eating the big fish: how challenger brands can compete against brand leaders

Morgan, Adam

Eating the big fish: how challenger brands can compete against brand leaders - New Jersey Wiley 2009 - xxiv, 336

ISBN: 978-81-265-6581-8

Subjects--Topical Terms:
Brand name products--Management, Product management,New products, Brand Management

Dewey Class. No.: 658.827/Mor

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:

Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)

IES Management College And Research Centre

Eating the big fish: how challenger brands can compete against brand leaders