Your search returned 337 results.

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	321.	No cover image available Customers' perceived experiential value: Case of social commerce context by Jung Kook Lee, & Yong Ki, Lee Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA11. Log in to add tags Add to cart (remove)
	322.	No cover image available I-Digital: A look from Semiotics of Culture by Eliane Davila dos Santos, Dr. Ernani Cesar de Freitas, Denise Castilhos de Araújo Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA12. Log in to add tags Add to cart (remove)
	323.	No cover image available The Impact of Refugee Related Marketing Strategy on Consumers’ Attitudes and Intentions: A Cross-Cultural Examination by Samer Elhajjar, Ph.D; Jaber Shouib Alesmail, Ph.D Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA13. Log in to add tags Add to cart (remove)
	324.	No cover image available Shifting Consumer Attitudes and Willingness to Pay for Premium Products — The Case of Unibic Cookies by Jain, Akshat Jain, Prateek Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA1. Place hold Log in to add tags Add to cart (remove)
	325.	No cover image available Antecedents of Status Consumption of Fashion Brands – The Impact of Sustainability in the Post-COVID Era by Taneja, Chhavi Kalra, Shveta Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA2. Place hold Log in to add tags Add to cart (remove)
	326.	No cover image available Do eWOM and Brand Image Drive Purchase Intention of Online Travel Shoppers : A Case Study of Delhi - NCR by Gupta , Ashwerya Savita , Ubba Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA3. Place hold Log in to add tags Add to cart (remove)
	327.	No cover image available Analyzing the Application of UTAUT2 Model in Predicting the Adoption of Electronic Shopping in Nigeria by Kumar, Pawan Usman, Muhammad Umar Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan:* Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA4. Place hold Log in to add tags Add to cart (remove)
	328.	No cover image available Investigating the Strategic Interactions Among Gartner’s Eight Building Blocks of Successful Customer Relationship Management by Subhasish Das , Amiya Kumar Mohapatra , Debasis Mohanty and Sharad Chaturvedi Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Marketing. Log in to add tags Add to cart (remove)
	329.	No cover image available Exploring Product Return Behavior in E-Commerce : Insights from an Emerging Market Context by Brajaballav Kar , Piyusa Pritiparnna Das and Sasmita Mohapatra Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Marketing. Place hold Log in to add tags Add to cart (remove)
	330.	No cover image available The Effect of Social Media Influencers on Visit Intention in the Restaurant Industry by Mohamad Bash , Anupam Bandyopadhyay, Munmun Patra Pahari andSubhajit Pahari Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Marketing. Place hold Log in to add tags Add to cart (remove)
	331.	No cover image available Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework by Shaon Sen Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Marketing. Place hold Log in to add tags Add to cart (remove)
	332.	No cover image available Development of Psychographic Submarkets for Agri-Food Brands: An Empirical Study on Consumer Perception and Buying Behavior. by Sudip Kundu,Chitra Bagchi and Sougata Banerjee Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Marketing. Place hold Log in to add tags Add to cart (remove)
	333.	No cover image available Factors Influencing the Impulse Buying Behavior of Millennials in India: A Structural Equation Modeling Study by Kaur, Arvinder Pal and Kaur, Kamalpreet Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Marketing. Place hold Log in to add tags Add to cart (remove)
	334.	No cover image available A bibliometric and thematic analysis of the Indian Journal of Marketing : A study of 13 years by Nisarg A. Joshi, Mruga Joshi, Sandip Trada Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: No items available. Log in to add tags Add to cart (remove)
	335.	No cover image available Relationship Between Social Corporate Disparage, Indigent Corporate Philanthropy, Consumer Recognition Leading to Consumer Disenchantment : Assessing the Moderating Role of Gender by Ashutosh Rai, Udit Chawla, Subrata Chattopadhyay Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514277/JA2/Mar. Log in to add tags Add to cart (remove)
	336.	No cover image available The Linkage Between Marketing Intensity and Firm Performance : A Quantile Regression Approach by Tarun Kumar Soni, Rajeev Sirohi, Divya Singh Jamwal Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514277/JA3/Mar. Log in to add tags Add to cart (remove)
	337.	No cover image available The metamorphic influence of cause-related marketing : Empowering consumers as catalysts for societal transformation by Shikha Bhagat, Shilpa Sarvani, M.V. Rama Prasad Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514277/JA4/Mar. Log in to add tags Add to cart (remove)

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