IES Management College And Research Centre

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361.
A study on derivatives and option trading strategies by
Edition: PG-15-18 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-957/PG-Fin/2015-2017/666957.

362.
Market entry strategy for SBICAP securities limited international business venture by
Edition: PG-15-70 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-983/PG-Fin/2015-2017/666983.

363.
Study of social media trends, presence and strategies for Pureit, hair & care, everyuth naturals & Ktm Bikes by
Edition: PG-15-3 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1024/PG-Mar/2015-2017/6661024.

364.
Study on amul as a brand and strategies to enhance its growth in long term by
Edition: PG-15-14 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1028/PG-Fin/2015-2017/6661028.

365.
Profiling of wealth partners and devising sales strategies by the late entrants in the B2B business by
Edition: PG-15-45 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1036/PG-Mar/2015-2017/6661036.

366.
Travel habits and travel planning preferences of consumers by
Edition: PG-15-52 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1039/PG-Mar/2015-2017/6661039.

367.
Understanding and planning the various marketing of a socially responsible start-up by
Edition: PG-15-54 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1040/PG-Mar/2015-2017/6661040.

368.
Rebranding strategies for the civil service mechanism of MCGM by
Edition: PG-15-74 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1046/PG-Mar/2015-2017/6661046.

369.
A project on repositioning strategies for ONGC for green branding by
Edition: PG-15-75 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1047/PG-Mar/2015-2017/6661047.

370.
Development of promotion strategy for TATA Sky's Newly Launch Channels by
Edition: PG-15-88 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1051/PG-Mar/2015-2017/6661051.

371.
Digital marketing strategies for Hotstar with reference to small and medium business and agencies for western India by
Edition: PG-15-89 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1052/PG-Mar/2015-2017/6661052.

372.
Social media and online strategy planning for red bull, and HDFC Bank by
Edition: PG-15-100 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1056/PG-Mar/2015-2017/6661056.

373.
Strategic approach to corporate customer acquisition, study on consumer acceptance towards Bisleri carbonated soft drinks and distribution channels analysis of Bisleri bottled water. by
Edition: M-15-17 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1072/MMS-Mar/2015-2017/6661072.

374.
Study of market potential and preparation of promotional strategy with respect to Parag Milk Foods Pvt. Ltd., by
Edition: M-15-21 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1073/MMS-Mar/2015-2017/6661073.

375.
To identify and map milk retail outlets of assigned territory-Gowardhan as well as non Gowardhan brand. To identify other institution segment (HORECA) in the territory. To create the promotional strategy for the assigned area. To initiate efforts to start Gowardhan Milk Supply to retail outlets. To conduct research on the buying behaviour of the customers and study the availability and visibility of the brand by
Edition: M-15-24 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1075/MMS-Mar/2015-2017/6661075.

376.
Creating marketing strategies for Bisleri Carbonated soft drinks for Bisleri International Pvt. Ltd., by
Edition: M-15-28 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management Colleg and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1076/MMS-Mar/2015-2017/6661076.

377.
Analyzing and designing marketing strategies to enhance user engagement and visibility through online media at signature senior living india pvt. ltd., by
Edition: M-15-57 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1088/MMS-Mar/2015-2017/6661088.

378.
No cover image available
Targeting Emerging and Untapped Markets : Rethinking Market Intelligence Decision Framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI PRABANDHAN
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 1/ 5558312JA3.

379.
No cover image available
A Comparative Study of CSR Practices of Selected Indian Public and Private Sector Companies by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: JOURNAL OF ACCOUNTING AND FINANCE
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 31, No 1/ 5558106JA4.

380.
No cover image available
Strategic Analysis of the Prospective Mergers In the Telecom Sector In India by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: JOURNAL OF ACCOUNTING AND FINANCE
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 31, No 1/ 5558106JA6.

381.
Incorporating modern B2B techniques into zycus marketing strategy by
Edition: PG-16-28 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1240/PG-Mar/2016-2018/6661240.

382.
No cover image available
Provision of Optional Versus Standard Product Features in Competition by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 3/ 5557312JA5.

383.
No cover image available
Are sales as we know it dying … or merely transforming?, by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: AHREANE, MICHAEL JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 37, No 4/ 5558343JA1.

384.
No cover image available
Six Sigma Marketing and Productivity Improvement Rate: The Case of India by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: CHAKRAVORTY S K (EDITOR) PRODUCTIVITY
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 58, No 1/ 5557362JA9.

385.
Zuventus Healthcare To find out the Doctor's perception & usage of Brainwise (EPA + DHA ) and formulate a suitable marketing strategy. by
Edition: PM-16-2 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1330/PM/2016-2018/6661330.

386.
387.
388.
INZPERA Healthsciences Pvt Ltd. Project Title : To develop a robust strategy for meaningful engagement of retailers build them as important long term partners for Inzpera. Project Objective : To identify the needs, wants and challenges faced by the retailers on day to day basis. Market research carried out through questionnaire method. Area covered : Mumbai Sample Size : 512 chemists by
Edition: PM-16-23 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1351/PM/2016-2018/6661351.

389.
No cover image available
Interfaces of Strategic Leaders: A Conceptual Framework, Review, and Research Agenda by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: DEBORAH E. RUPP JOURNAL OF MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 44, Issue 1/ 5558625JA10.

390.
No cover image available
The effect of online brand experience on brand loyalty: A web of emotions. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA1.

391.
No cover image available
Building a Powerful Entrepreneurial Brand: The Role of Critical Success Factors and Their Impact on Competitive Advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA2.

392.
No cover image available
Stock Index Futures Rollover Strategies : An Empirical Study of Four Countries by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI,S. INDIAN JOURNAL OF FINANCE
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 12, Issue 5/ 5558793JA1.

393.
Building distinctive brand assets by
Publication details: Australia Oxford University Press 2018
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.827/Rom/35432.

394.
Can Starbucks Sustain Its High Prices in China? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N CASE FOLIO
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 5558567JA1.

395.
No cover image available
An Investigation of Box‐Spread Strategy and Arbitrage Efficiency on Indian Index Options Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Raina, Roshan Metamorphosis : A Journal of Management Research Vol 14
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 14, No 1/ /5554240JA4.

396.
Redefining global strategy: crossing borders in a world where differences still matter by
Publication details: Boston, Massachusetts Harvard Business School Press 2007
Availability: No items available.

397.
A study on Marketing strategies of FMCG companies and its influence by
Edition: M-16-04 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2018
Availability: No items available.

398.
Prediction machines: the simple economics of artificial intelligence by
Publication details: Boston, Massachusetts Harvard Business Review Press 2018
Availability: Items available for loan: Main Library (1)Collection, call number: 006.312/Agr/Gan/36435.

399.
Topple: the end of the firm-based strategy and the rise of new models for explosive growth by
Publication details: Texas - U.S.A. Greenleaf Book Group Press 2018
Availability: Items available for loan: Main Library (1)Collection, call number: 658.4012/Wel/Pil/36274.

400.
Driving digital strategy: a guide to reimagining your business by
Publication details: Boston, Massachusetts Harvard Business Review Press 2018
Availability: Items available for loan: Main Library (1)Collection, call number: 658.4012/Gup/36360.

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