IES Management College And Research Centre

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41.
The laws of brand storytelling: win―and keep―your customers’ hearts + minds by
Publication details: New York McGraw-Hill 2019
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Wal/Gio/36432.

42.
No cover image available
Mechanics of engendering customer loyalty: A conceptual framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: RAVI aNSHUMAN V. IIMB Management Review
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 30, Issue 3/ 5559713JA2.

43.
No cover image available
A Strategic Initiative for Successful Reverse Logistics Management in Retail Industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 3/ 5558945JA9.

44.
No cover image available
A Study on Evaluating the Effectiveness of Training in Public Sector Bank by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MANAGEMENT RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510045JA9.

45.
No cover image available
Gender Difference in Customer Satisfaction and Brand Loyalty Towards Banking Services. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510044JA2.

46.
No cover image available
Perceived Recourse and Redress Risk: Is it Important in Forming Perception of Satisfaction? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BUSINESS STRATEGY
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 1/ 55510090JA7.

47.
No cover image available
Enhancing Customer Value Creation with Market Culture: Developing 7Cs Framework. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MANAGEMENT RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 3/ 5559189JA4.

48.
Customer satisfaction towards online trading by
Edition: PG-17-15
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: No items available.

49.
Empirical study on customer satisfaction towards Uber Cabs services in Mumbai by
Edition: MM-16-20
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18
Availability: No items available.

50.
Customer satisfaction towards online trading by
Edition: PG-17-15
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442760.

51.
Empirical study on customer satisfaction towards Uber Cabs services in Mumbai by
Edition: MM-16-20
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMM/15-18/4442617.

52.
No cover image available
Delighting the Customer: Creativity-Oriented High-Performance Work Systems, Frontline Employee Creative Performance, and Customer Satisfaction by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: DEBORAH E. RUPP JOURNAL OF MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 45, Issue 2/ 55510279JA14.

53.
No cover image available
Impact of Housekeeping Services and Practices on Customer Satisfaction and Repeat Business by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI PRABANDHAN
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 12, No 8/ 55510799JA4.

54.
No cover image available
Selecting a Logistics Service Provider for a Manufacturing Firm: Issues and Suggestions by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N SUPPLY CHAIN MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 2/ 55510686JA4.

55.
No cover image available
Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 7/ 55510719JA5.

56.
No cover image available
An Assessment of the Mediating Effect of Customer Satisfaction on the Relationship Between Service Quality and Customer Loyalty. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 3 /55510923JA1.

57.
No cover image available
The Relational Impact of Employee Satisfaction on Customer Satisfaction in Banking Industry: An Empirical Study by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BANK MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 3/ 55511068JA3.

58.
No cover image available
Internal Service Quality: Insights from Healthcare Sector by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: SAGE PUBLICATIONS JOURNAL OF HEALTH MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 21, No 2/ 55510585JA8.

59.
No cover image available
The Effect of ATM Service Quality on Customer Satisfaction and Customer Loyalty: An Empirical Analysis by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 5/ 55511230JA4.

60.
No cover image available
A Model of Customer Loyalty: An Empirical Study of Indian Retail Banking Customer by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 5/ 55511230JA0.

61.
No cover image available
How Consumer's Personal Reciprocity Influences Future Purchase Intention of Consumer Durables: An Empirical Study. by Series: . The IUP Journal of Brand Management ; XVI (2).
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: MAR/ Vol 16, No 4/ 55511287JA3.

62.
Impact of electronic banking on customer satisfaction in India by
Edition: MF-18-3
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance MFM/18-21/4443319.

63.
A study on customer satisfaction towards digital banking in India during Covid-19 by
Edition: MF-18-25
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance MFM/18-21/4443327.

64.
A study of customer satisfaction at PSU Banks by
Edition: M-18-54
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/18-20/4443342.

65.
A STUDY ON CUSTOMER SATISFACTION TOWARDS AMAZON`S SUCCESS JOURNEY by
Edition: PG-20- 146
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443676.

66.
Customer Empowerment, Customer Retention and Firm's Performance: The Mediating Role of Innovation and Customer Satisfaction. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MANIMALA, MATHEW J. ( EDITOR) SOUTH ASIAN JOURNAL OF MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: JRNL/ GEN/Vol 30, Issue 1/55513583JA7.

67.
Effect of Customer Loyalty Programmes on Consumer Emotional Loyalty in Emerging Grocery Retail Market: An Empirical Analysis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group March 2023
In: International Journal on Customer Relations
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513751JA3.

68.
No cover image available
Cultivating Customer Loyalty in the Digital Age: Strategies, Challenges and Best Practices for Businesses by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: International Journal on Customer Relations
Availability: Items available for loan: Main Library (1)Collection, call number: JRNL/MAR/Vol 11, No 2/55514107.

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