IES Management College And Research Centre

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41.
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E-Banking Service Quality: A Scale Development and Validation Attempt by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 9/ 55511026JA2.

42.
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Factors Affecting Indian Consumers’ Intention to Use eHealth Services by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: SAGE PUBLICATIONS JOURNAL OF HEALTH MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 21, No 2/ 55510585JA6.

43.
Traffic secrets: the underground playbook for filling your websites and funnels with your dream customers by
Publication details: New Delhi Hay House Publishers India 2020
Availability: Items available for loan: Main Library (1)Collection, call number: 656.872/ Bru/ 38414.

44.
The Advertising Effectiveness: Fighting Between Ecommerce and Traditional Retailers--An Empirical Study by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA American Research Institute for Policy Development January 2023
In: American Research Institute Journal of Marketing Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA6.

45.
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A Study on Customer Perception Regarding Usage of E-Payment System while Doing Online Shopping by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: International Journal on Customer Relations
Availability: Items available for loan: Main Library (1)Collection, call number: JRNL/MAR/Vol 11, No 2/55514107JA4.

46.
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Analyzing the Application of UTAUT2 Model in Predicting the Adoption of Electronic Shopping in Nigeria by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA4.

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