IES Management College And Research Centre

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41.
MARKETING FOR NON-MARKETING MANAGERS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI UNIVERSITIES PRESS INDIA LIMITED 2000
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / FOR / 2334.

42.
MARKET OF ONE:CREATING CUSTOMER-UNIQUE VALUE THROUGH MASS CUSTOMIZATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / GIL / 2415.

43.
THE BUSINESS OF MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / / 2432.

44.
CASE STUDY SOLUTIONS IN MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2001
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.8 / KAU / 2496.

45.
MARKETING MANAGEMENT:A FINANCE EMPHASIS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 1998
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CHA / 2503.

46.
THE POWER OF SIMPLICITY:A MANAGEMENT GUIDE TO CUTTING THROUGH THE NONSENSE AND DOING THINGS RIGHT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / STE / 2538.

47.
STRATEGIC MARKET MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2000
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.802 / AAK / 2587.

48.
STRATEGIC MARKET MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2000
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / AAK / 2588.

49.
MANAGING AND MARKETING TECHNOLOGY: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: AUSTRALIA THOMSON LEARNING 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8[EM]/ FOR / 2608.

50.
HARVARD BUSINESS REVIEW ON MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAR / 2766.

51.
MARKETING MANAGEMENT:A FINANCE EMPHASIS by
Edition: 4TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2002
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8 / CHA / 3260.

52.
LATERAL MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / FER / 3267.

53.
BRINGING NEW TECHNOLOGY TO MARKET: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PRENTICE-HALL OF INDIA PVT LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KAT / 3301.

54.
HIGH-PERFORMANCE INTERACTIVE MARKETING:NEW TECHNIQUES AND TECHNOLOGIES FOR WINNING AND KEEPING CUSTOMERS
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 3409.

55.
DIGITAL MARKETING APPROACHES AND APPLICATIONS PRASAD, R. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2002
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/PRA/3466.

56.
DIGITAL MARKETING: CONCEPTS AND EXPERIENCES PRASAD, R. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/PRA/3467.

57.
INNOVATIONS IN MARKETING KAUSHESH, ANSHUL by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/KAU/3517.

58.
ASCENDING THE VALUE SPIRAL:FROM INSIGHT TO INNOVATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2002
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / RAM / 3705.

59.
QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK "MCGRAW-HILL,INC" 1967
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / KIN / 3923.

60.
QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK "MCGRAW-HILL,INC" 1967
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / WIL / 3924.

61.
EMOTION MARKETING:THE HALLMARK WAY OF WINNING CUSTOMERS FOR LIFE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BRA / 3992.

62.
GLOBAL MARKETING MANAGEMENT:. by
Edition: 7TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PEARSON EDUCATION SINGAPOREPTE LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / WAR / 4110.

63.
RETHINKING MARKETING:DEVELOPING A NEW UNDERSTANDING OF MARKETS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NULL NULL 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAK / 4133.

64.
THE 100 MINUTE MARKETING MANAGER: by
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON MACMILLAN INDIA LTD 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / NAG / 4142.

65.
MASS AFFLUENCE:SEVEN NEW RULES OF MARKETING TO TODAYS CONSUMER by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / JOH / 4169.

66.
SUCCESSFUL DIRECT MARKETING METHODS: by
Edition: SEVENTH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / MAN / 4173.

67.
WHEN MARKETING BECOME A MINEFIELD: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAR / 4205.

68.
NEW PERSPECTIVE IN RURAL AND AGRICULTURE MARKETING: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 0
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RAM / 4275.

69.
FAQS ON MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON MARSHALL CAVENDISH BUSINESS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KOT / 4376.

70.
THE 86 PERCENT SOLUTION:HOW TO SUCCEED IN THE BIGGEST MARKET OPPORTUNITY OF THE 21ST CENTURY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY WHARTON SCHOOL PUBLISHING 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BAN / 4455.

71.
MARKETING MANAGEMENT WORKBOOK: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / INS / 4491.

72.
MARKETING MANAGEMENT WORKBOOK: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / INS / 4492.

73.
Marketing management : text and cases Rajiv Lal; John A Quelch and V Kasturi Rangan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McgrawHill Publishing Company Ltd. 2005
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / LAL / 4562. Main Library (1)Collection, call number: MARKETING 658.8/ Lal/Que/ 30383.

74.
"THE BIG BOOK OF CUSTOMER SERVICE TRAINING GAMES:QUICK,FUN ACTIVITIES FOR TRAINING CUSTOMER SERVICE REPS, SALESPEOPLE, AND ANYONE ELSE WHO DEALS WITH" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CAR / 4803.

75.
STRATEGIC MARKET MANAGEMENT: by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2004
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.802 / AAK / 5046.

76.
GLOBAL MARKETING MANAGEMENT:. by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / HAL / 5058.

77.
THE MARKETING WHITEBOOK 2006: by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI BUSINESS WORLD 2006
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / BUS / 5119.

78.
Basic marketing : a global-managerial approach by
Edition: 15
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata Macgraw Hill Publishing Company 2006
In: PERREAULT, WILLIAM AND MCGARTHY, E. JAROME BASIC MARKETING In: PERREAULT, WILLIAM AND MCGARTHY, E. JAROME BASIC MARKETING In: PERREAULT, WILLIAM AND MCGARTHY, E. JAROME BASIC MARKETING
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8\ Per\McC\ 5229, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / MCC / 6148.

79.
Marketing channel management : a customer-centric approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2001
Availability: Items available for loan: Main Library (2)Collection, call number: 658.87\ Ven\ 2635, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.87\ Ven\ 5593.

80.
LATERAL MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / FER / 5548.

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