Marketing channel management : a customer-centric approach

By:

Venugopal, Pingali

Material type: Text

TextPublication details: Response Books New Delhi 2001Description: 187 p. PaperISBN:

0-7619-9551-X

Subject(s):

DDC classification:

658.87

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Reference	Main Library Reference	REFERENCE	658.87\ Ven\ 5593 (Browse shelf(Opens below))	Not For Loan	1115593
Book	Main Library		658.87\ Ven\ 5529 (Browse shelf(Opens below))	Available	1115529
Book	Main Library		658.87\ Ven\ 2635 (Browse shelf(Opens below))	Available	1112635

Total holds: 0

Introduction
PART ONE: ENVIRONMENTAL ANALYSIS
Indian Channel Environment
Retail Profiling and Segmenting
Retail Management Practices
PART TWO: DEVELOPING THE CHANNEL STRATEGY
Integrating the Channel with Salesforce and Advertising
Defining the Distribution Objective
Developing the Channel Design
Internet as an Alternate Channel
PART THREE: MANAGING THE CHANNEL
Selection and Appointment
Appraisal of Channel Members
Channel Evaluation
Channel Commitment
Logistics Management
Customer Service

363

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Marketing channel management : a customer-centric approach