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Marketing channel management :

Venugopal, Pingali

Marketing channel management : a customer-centric approach - New Delhi Response Books 2001 - 187 p. Paper

Introduction
PART ONE: ENVIRONMENTAL ANALYSIS
Indian Channel Environment
Retail Profiling and Segmenting
Retail Management Practices
PART TWO: DEVELOPING THE CHANNEL STRATEGY
Integrating the Channel with Salesforce and Advertising
Defining the Distribution Objective
Developing the Channel Design
Internet as an Alternate Channel
PART THREE: MANAGING THE CHANNEL
Selection and Appointment
Appraisal of Channel Members
Channel Evaluation
Channel Commitment
Logistics Management
Customer Service

ISBN: 0-7619-9551-X

Subjects--Topical Terms:
Marketing Management
Marketing channels

Dewey Class. No.: 658.87

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Marketing channel management :