Marketing channel management : (Record no. 16058)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00621nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-7619-9551-X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venugopal, Pingali |
| 9 (RLIN) | 26888 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing channel management : |
| Remainder of title | a customer-centric approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Response Books |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 187 p. |
| Other physical details | Paper |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Introduction<br/>PART ONE: ENVIRONMENTAL ANALYSIS<br/>Indian Channel Environment<br/>Retail Profiling and Segmenting<br/>Retail Management Practices<br/>PART TWO: DEVELOPING THE CHANNEL STRATEGY<br/>Integrating the Channel with Salesforce and Advertising<br/>Defining the Distribution Objective<br/>Developing the Channel Design<br/>Internet as an Alternate Channel<br/>PART THREE: MANAGING THE CHANNEL<br/>Selection and Appointment<br/>Appraisal of Channel Members<br/>Channel Evaluation<br/>Channel Commitment<br/>Logistics Management<br/>Customer Service<br/><br/> |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 363 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 9 (RLIN) | 26889 |
| Topical term or geographic name as entry element | Marketing channels |
| 9 (RLIN) | 26890 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Collection code | Shelving location | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 24/01/2005 | 195.00 | 658.87\ Ven\ 2635 | 1112635 | 07/06/2022 | 11/03/2011 | ||||||||
| Dewey Decimal Classification | Main Library | Main Library | 04/12/2006 | 220.00 | 658.87\ Ven\ 5529 | 1115529 | 07/06/2022 | 11/03/2011 | ||||||||
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 09/12/2006 | 250.00 | 658.87\ Ven\ 5593 | 1115593 | 07/06/2022 | 11/03/2011 | Reference | BOOKS WORLD |