IES Management College And Research Centre

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41.
Developing social media strategies for brooke bond red label tea, HDFC banks, Hair& care and red bull by
Edition: PG-15-87 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1050/PG-Mar/2015-2017/6661050.

42.
A study of analysing the impact of social media on customer preferences in hospitality industry by
Edition: PG-16-3 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1233/PG-Mar/2016-2018/6661233.

43.
A study on social media and content marketing at white rivers media by
Edition: PG-16-63 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1250/PG-Mar/2016-2018/6661250.

44.
Vivanta By Taj President Hotel Study of needs of the corporates by identifying the factors influencing hotel bookings and to suggest ideas for improving social media pages by
Edition: M-16-20 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1271/MMS-Mar/2016-2018/6661271.

45.
Vivanta by Taj President, Cuffe Parade, Mumbai Edit Delete 1) Qualitative Analysis of Customer feedback 2) Assess the loopholes in the current luxury hotel business 3) Competitive Analysis for banquets halls 4) Suggestive measures for strengthening social media presence by
Edition: M-16-45 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1281/MMS-Mar/2016-2018/6661281.

46.
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 5/ 5557982JA1.

47.
No cover image available
Are sales as we know it dying … or merely transforming?, by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: AHREANE, MICHAEL JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 37, No 4/ 5558343JA1.

48.
A study of social media marketing and event planning at Vivikta entertainers pvt. Ltd., by
Edition: PG-16-107 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1319/PG-Mar/2016-2018/6661319.

49.
BrandCare Medical Advertising and consultancy 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension Therapies. 3. Market Research project based KOLs interview. by
Edition: PM-16-6 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1334/PM/2016-2018/6661334.

50.
Brand Care Medical Advertising & Consultancy Ltd. Objectives: 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension, Urology therapies. 3. Market Research project based KOL interviews. by
Edition: PM-16-13 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1341/PM/2016-2018/6661341.

51.
BrandCare Medical Advertising & Consultancy 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension Therapies. 3. Market Research project based KOLs interview. by
Edition: PM-16-30 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1357/PM/2016-2018/6661357.

52.
No cover image available
eWOM: Extant Research Review and Future Research Avenues by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Chand,Vijaya Sherry Vikalpa Vol . 41
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 41, Issue 3/ 5556425JA3.

53.
The social organism: a radical understanding of social media to transform your business and life by
Publication details: New York Hachette Books 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 302.231/ Luc/Cas/36203.

54.
No cover image available
Social Media as an Effective Marketing Tool : An Empirical Study by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 7/ 5559172JA3.

55.
No cover image available
A Study of Millennials's Preferences for Social Media Advertising in Delhi NCR by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 10/ 5559576JA3.

56.
Why social media is ruining your life by
Publication details: London Hachette 2018
Availability: Items available for loan: Main Library (1)Collection, call number: 302.231/Orm/36464.

57.
World without mind: why google, amazon, facebook and apple threaten our future by
Publication details: London Vintage 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 302.231/Foe/36481.

58.
No cover image available
Consumer Perception Towards Social Media Advertisements : A Study Done in a Semi-Urban City of South India by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 2/ 55510016JA3.

59.
No cover image available
The Role of Social Media Communication in Brand Equity Creation: An Empirical Study. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 1/ 55510091JA3.

60.
A study on the impact of NYKAA's social media strategies on it's shopping cart by
Edition: PG-17-91
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: No items available.

61.
"Influence on online food applications, e-commerce & social media on food businesses in India" by
Edition: MM-16-6
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18
Availability: No items available.

62.
ROI of social media in digital marketing by
Edition: MM-16-22
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18
Availability: No items available.

63.
A study on the impact of NYKAA's social media strategies on it's shopping cart by
Edition: PG-17-91
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442710.

64.
"Influence on online food applications, e-commerce & social media on food businesses in India" by
Edition: MM-16-6
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMM/15-18/4442605.

65.
ROI of social media in digital marketing by
Edition: MM-16-22
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMM/15-18/4442619.

66.
No cover image available
Exploring Active Participation in Virtual Communities and the Role of Community Benefits: An Empirical Study of University Students in India by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 2/ 55510427JA14.

67.
No cover image available
Is It the Message or the Medium? Relational Management during Crisis through Blogs, Facebook and Corporate Websites by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 3/ 55510583JA10.

68.
The end of marketing: humanizing your brand in the age of social media and AI by
Publication details: London Kogan Page 2020
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Gil/36987.

69.
A study on brand promotion of Aditya Birla Health Insurance, Tata Consultancy Services and Reliance Smart through social media by
Edition: PG-17-14
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1438/PG-Mar/17-19/6661438.

70.
A study on improving social media presence for Zycus by
Edition: PG-17-58
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1456/PG-Mar/17-19/6661456.

71.
A study on building successful brands on social media platforms by
Edition: PG-17-68
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1457/PG-Mar/17-19/6661457.

72.
Creating brand awareness by using social media as a marketing tool by
Edition: M-17-11
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1486/MMS-Mar/17-19/6661486.

73.
To understand FMCG spreads competitive landscape, consumer insight for NPDS' and social media audit by
Edition: M-17-31
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1496/MMS-Mar/17-19/6661496.

74.
To study influence of social media marketing on evolving healthcare marketing communication by
Edition: PM-17-10
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1544/PM/17-19/6661544.

75.
Impact of social media on dental prescription by
Edition: PM-17-23
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1557/PM-17-19/6661557.

76.
No cover image available
How Content Valence and Online Impression Influence Goal Achievement in Social Media Environment? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 5/ 55511230JA10.

77.
Digital minimalism: choosing a focused life in a noisy world by
Publication details: UK Penguin Business 2019
Availability: Items available for loan: Main Library (1)Collection, call number: 303.4833 /New/37077.

78.
Digital Pharma Marketing Playbook by
Publication details: Hydrabad PharmaMed Press / BSP Books 2019
Availability: Items available for reference: Main Library: Not for loan (5)Collection, call number: 615.068/ Cha/ 37147, ...

79.
Impact of luxury fashion brand's social media marketing on customer perception and purchase behaviour by
Edition: PG-19-54
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443116.
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80.
A study on social media and its role in marketing by
Edition: M-19-62
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/19-21/4443176.

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