IES Management College And Research Centre

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41.
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ALIGNING CORE BRAND VALUES (CBV) AND CORPORATE SOCIAL RESPONSIBILITY (CSR) TO ENHANCE CORPORATE BRAND EQUITY (CBE): A NON-MONETARY APPROACH NANDAN, SHIVA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., AUGUST 2014
In: Indian Journal of Marketing Vol 44
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42.
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REVISITING MARKETING STRATEGIES FOR MSMEs IN THE RESILIENT BUSINESS ENVIRONMENT CHANDEL, KULBHUSHAN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED CONSULTANTS (P) LTD., AUGUST 2014
In: Indian Journal of Marketing Vol 44
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43.
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UNDERSTANDING RURAL BUYING BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO FMCG PRODUCTS PRAKASH, GYAN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS ([) LTD., AUGUST 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 8/5552889JA4.

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44.
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IMPACT OF AN INNOVATIVE MARKET INFORMATION SYSTEM FOR PULSES IN NORTHERN KARNATAKA REDDY, B.S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., AUGUST 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 8/5552889JA5.

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45.
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CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA NANDI, RAVI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MAY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 5/5552474JA1.

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46.
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CUSTOMER LOYALTY APPRAISAL BASED ON STORE CHARACTERISTICS: AN ALTERNATIVE APPROACH CHAVADI, CHANDAN A. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MAY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 5/5552474JA2.

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47.
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CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL' JADE, RADHIKA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JANUARY 2014
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 1/5552018JA1.

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48.
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DETERMINANTS OF CONSUMERS' PERCEIVED RISK IN ONLINE SHOPPING : A STUDY SINHA, PRIYANKA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JANUARY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 1/5552018JA2.

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49.
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CUSTOMER SERVICE AND CUSTOMER RETENTION IN GHANA'S BANKING SECTOR : THE CASE OF SG SSB BANK (SOCIETE GENERALE, GHANA) DZOGBENUKU, ROBERT K. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JANUARY 2014
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 1/5552018CSD.

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50.
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A STUDY OF CHANNEL MEMBER SATISFACTION AND ENSUING COMMITMENT IN INTERNATIONAL AND DOMESTIC PHARMACEUTICAL DISTRIBUTION CHANNELS PAUL, REEVA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JANUARY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 1/5552018JA4.

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51.
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THE NEED FOR NEW SERVICE INNOVATION IN HALAL MARKETING KABIRAJ, SAJAL by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., FEBRUARY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 2/5552138JA1.

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52.
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RURAL CONSUMER BEHAVIOR AND STRATEGIC MARKETING INNOVATIONS: AN EXPLORATORY STUDY IN EASTERN INDIA BHATTACHARYA, SAURABH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., FEBRUARY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 2/5552138JA2.

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53.
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AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE SANTEKELLUR, VADIRAJ JAGANNATHARAO: HOSAMANI A.P.: SINGH, ANAND by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., FEBRUARY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 2/5552138JA3.

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54.
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TELEVISION PROGRAMMES ON FISHERIES AND AQUACULTURE: A DESCRIPTIVE STUDY GHOSH, AMITAVA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) FEBRUARY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 2/5552138JA4.

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55.
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MARKET BEHAVIOUR, ARRIVALS, AND PRICE BEHAVIOUR OF CUMIN IN MANDOR MARKET OF JODHPUR DISTRICT, RAJASTHAN VERMA, VINOD KUMAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., FEBRUARY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 2/5552138JA5.

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56.
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CONSUMER BEHAVIOUR AND MODERATING EFFECT OF FREQUENCY OF VISIT IN RELATION TO ATMOSPHERIC CUES: AN EXPERIMENTAL STUDY JHA, SHALINI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., FEBRUARY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 2/5552138JA6.

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57.
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THE ANTECEDENTS OF COMMUNICATION IN BUYER-SELLER RELATIONSHIPS KANG, BOHYEON by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATION MANAGEMENT CONSULTANTS MARCH 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 3/5552231JA1.

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58.
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VOLUNTEER MOTIVATION AND SATISFACTION IN GLOBAL SPORTING EVENTS: A COMPARATIVE STUDY IN THE INDIAN CONTEXT CHAKRABORTI, RAJDEEP by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MARCH 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 3/5552231JA2.

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59.
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WORLD WIDE TOURISM: A REVIEW CHAVAN, RAJASHRI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MARCH 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 3/5552231JA3.

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60.
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MODERATING ROLE OF CAUSE RELATED MARKETING CAMPAIGN BETWEEN ATTITUDE TOWARDS PRODUCTS AND PURCHASE INTENTION: AN EXPERIMENTAL ANALYSIS GADHAVI, DHARMESH D. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MARCH 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 3/5552231JA4.

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61.
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EXPLORING THE DIMENSIONS OF PILGRIMS EXPERIENCES SATHISH, A.S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MARCH 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 4/5552347JA1.

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62.
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BRAND CREDIBILITY AND PURCHASE INTENTION AMONG USERS OF SHOPPING AND CONVENIENCE GOODS: THE MODERATING ROLE OF BRAND INVOLVEMENT ALEX, JOJI N. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., APRIL 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 4/5552347JA2.

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63.
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NUTRITION LABEL USAGE: AN EMPIRICAL STUDY OF CONSUMER RESPONSE IN INDIA PAUL, REEVA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., APRIL 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 4/5552347JA3.

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64.
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MATCH-UP ON PHYSICAL ATTRACTIVENESS: EFFECTIVENESS OF CARTOON SPOKES - CHARACTER AND HUMAN SPOKESPERSON MISHRA, ADITYA S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., APRIL 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 4/5552347JA4.

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65.
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THE INDIAN RURAL MARKET : EMERGING OPPORTUNITIES AND CHALLENGES SUHARWARDI, MOHD. ASHAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMET CONSULTANTS (P) LTD., APRIL 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 4/5552347JA5.

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66.
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CHALLENGING THE FEMALE STEREOTYPES IN INDIAN TELEVISION ADVERTISEMENTS: THE WOMEN CONSUMERS' PERSPECTIVES RAYCHAUDHURI, P.S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) MAY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 5/5552474JA3.

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67.
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A STUDY ON SATISFACTION LEVELS OF WORKING WOMEN TOWARDS TWO WHEELERS IN COIMBATORE, TAMIL NADU AMSAVENI, R. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CON MAY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 5/5552474JA4.

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68.
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MULTIVARIATE RELATION BETWEEN ADVERTISEMENT, SALES, AND PROFITS : A STUDY ON THE INDIAN FMCG INDUSTRY MAHENDRU, MANDEEP by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JUNE 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 6/5552586JA1.

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69.
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PERCEPTION OF THE RETAILERS TOWARDS MARKETING MIX STRATEGIES: AN EMPIRICAL CASE STUDY ON THE SOFT DRINK MARKET IN VISAKHAPATNAM KOTNI, V.V. DEVI PRASAD by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JUNE 2014
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 6/5552586CSD.

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70.
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IMPACT OF EMERGING AGRIBUSINESS ESTABLISHMENTS ON POTATO MARKETING IN PUNJAB GROVER, D.K. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JUNE 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 6/5552586JA3.

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71.
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LOUIS VUITTON, GUCCI, AND AUDI: THE LUXURY RETAIL SECTOR IN INDIA - WILL IT GROW OR GO? BOTHRA, NEHA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JUNE 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 6/5552586JA4.

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72.
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FACTORS AFFECTING BRAND TRUST : AN EXPLORATORY INVESTIGATION AMONG INDIAN RETAIL CONSUMERS PANDA, RAJESH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHAFL OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JULY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 7/5552705JA1.

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73.
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FACTORS OF PRODUCT CUSTOMIZATION FOR THE 1200CC PASSENGER CAR SEGMENT : AN EMPIRICAL STUDY IN CENTRAL INDIA JAIN, NEERAJ KUMAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JULY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 7/5552705JA2.

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74.
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USED DURABLES AND ONLINE BUYING AN ATTITUDINAL STUDY OF INDIAN YOUTH KAR, SURJIT KUMAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JULY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 7/5552705JA3.

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75.
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A STUDY ON THE IMPAT OF INFRASTRUCTURE ELEMENTS ON ASPIRING HOME BUYERS IN THE NATIONAL CAPITAL REGION MITTAL, RASHMI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JULY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 7/5552705JA4.

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76.
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IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER LOYALTY AND THE MEDIATING ROLE OF AFFECTIVE IDENTIFICATION B. SAJU by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976JA1.

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77.
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AN EMPIRICAL STUDY OF ATTITUDE TOWARD CAUSE RELATED MARKETING PROGRAMS AMONG YOUNG INDIAN CONSUMERS THAKUR, CHANDAN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976JA2.

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78.
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FACTORS AFFECTING SERVICE ACCEPTANCE IN ORGANIZATIONAL BUYING OF SERVICES: AN EMPIRICAL EXAMINATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976JA3.

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79.
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PERSUADING EFFECT OF STORE AESTHETICS ON SHOPPERS' PURCHASE INTENTIONS : THE GENDER DIFFERENCE MISHRA, PALLABI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976JA4.

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80.
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REBRANDING OF GERMAN BAKERY, PUNE : A CASE STUDY SRIVASTAVA, MALLIKA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976CSD.

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