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	441.	No cover image available Effect of Credible Reviews on Brand Image: A Mixed Method Approach by Chakraborty, Uttam Bhat, Savita Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 7, No 1/ 5559095JA2. Place hold Log in to add tags Add to cart (remove)
	442.	No cover image available Impact of Celebrity Endorsement on Consumer Buying Behaviour in the State of Goa by Gauns, Karuna Krishna Pillai, Subhash Kizhakanveatil Bhaskaran Kamat, Kaustubh Chen, Ruey Feng Chang, Ling-Chen Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 7, No 1/ 5559095JA5. Place hold Log in to add tags Add to cart (remove)
	443.	No cover image available Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image by Malik, Abdullah Sudhakar, Bushan D Dutta, Dhruv Shankar Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 7, No 1/ 5559095JA7. Place hold Log in to add tags Add to cart (remove)
	444.	Brand shastra: use the power of marketing to transform your life by Dhar, Mainak Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA Portfolio Penguin 2016 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Dha/36497. Lists: Book Alert - March-2019. Place hold Log in to add tags Add to cart (remove)
	445.	Titan: inside india's most successful consumer brand by Kamath, Vinay Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Hachette 2018 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Kam/36499. Lists: Book Alert - March-2019. Place hold Log in to add tags Add to cart (remove)
	446.	Global brand strategy: world-wise marketing in the age of branding by Jan-Benedict Steenkamp Publication details: 2017 Palgrave macmillan 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.827/Ste/36504. Lists: Book Alert-May-2019. Log in to add tags Add to cart (remove)
	447.	No cover image available The Role of Social Media Communication in Brand Equity Creation: An Empirical Study. by Alam, Mohd. Sarwar Khan, Bilal Mustafa Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 1/ 55510091JA3. Place hold Log in to add tags Add to cart (remove)
	448.	No cover image available The IUP Journal of Brand Management Vol 12(XII) 2015 by Murthy, E. N IUP Publication Publication details: HYDERABAD IUP PUBLICATION Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Vol 12/ BV-275. Log in to add tags Add to cart (remove)
	449.	No cover image available The IUP Journal of Brand Management Vol 10(X) 2013 by Murthy, E. N IUP Publication Publication details: HYDERABAD IUP PUBLICATION Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Vol 10/ BV-274. Log in to add tags Add to cart (remove)
	450.	No cover image available The IUP Journal of Brand Management Vol 9(IX) 2012 by Murthy, E. N IUP Publication Publication details: HYDERABAD IUP PUBLICATION Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Vol 9/ BV-273. Log in to add tags Add to cart (remove)
	451.	No cover image available The IUP Journal of Brand Management Vol 15(XV) 2015 by Murthy, E. N IUP Publication Publication details: HYDERABAD IUP PUBLICATION Online resources: Click here to access online Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MAGAZINE/MAR/Vol 15, No 3/5559384. Main Library: Not for loan (4)Collection, call number: MAGAZINE/MAR/Vol 15, No 1/5558568, ... Log in to add tags Add to cart (remove)
	452.	No cover image available Non-deceptive deliberate purchase of brand lookalikes: a BOP customer value perspective by Singh, Ramendra Trott, Sangeeta Material type: Text; Format: print ; Literary form: Not fiction In: CHAKRABARTI, BHASKAR DECISION Availability: Items available for loan: Main Library (1)Collection, call number: Vol 46, No 1/ 55510426JA2. Place hold Log in to add tags Add to cart (remove)
	453.	No cover image available A study on brand awareness of Samsung mobile phones by Harsh Khedwal Edition: PG-17-23 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	454.	No cover image available Understanding the luxury consumption in cosmetic brand by Komal Palve Edition: PG-17-93 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Lists: hjhj, Luxuray Brand. Log in to add tags Add to cart (remove)
	455.	No cover image available The influence of customer brand identification on the brand loyalty of a hotel by Yatish Shetty Edition: PG-17-110 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	456.	No cover image available A study on consumer perception with respect to brand equity of Coca Cola & Pepsi by Roshni Suvarna Edition: PG-17-114 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	457.	No cover image available A study investigating the role of brand visibility on brand awareness with reference to Indigo Paints by Jill Dalal Edition: PG-17-71 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	458.	No cover image available A study on generic and branded medicine and the factors influencing brand substitution by Nitish Pandey Edition: PM-17-15 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	459.	No cover image available To study the Brand Awareness and Scope of Pride of Cows milk in Mumbai: The main objective of this study is to Create Awareness of The Brand Pride of Cow. Survey analysis of existing customers and churn customers. To study the scope of Pride of Cows milk in South Mumbai. by GITTHAM Moiz Edition: M-17- 16 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	460.	No cover image available A study on brand awareness of Samsung mobile phones by Harsh Khedwal Edition: PG-17-23 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442674. Place hold Log in to add tags Add to cart (remove)
	461.	No cover image available Understanding the luxury consumption in cosmetic brand by Komal Palve Edition: PG-17-93 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442697. Lists: hjhj, Luxuray Brand. Place hold Log in to add tags Add to cart (remove)
	462.	No cover image available The influence of customer brand identification on the brand loyalty of a hotel by Yatish Shetty Edition: PG-17-110 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442702. Place hold Log in to add tags Add to cart (remove)
	463.	No cover image available A study on consumer perception with respect to brand equity of Coca Cola & Pepsi by Roshni Suvarna Edition: PG-17-114 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442704. Place hold Log in to add tags Add to cart (remove)
	464.	No cover image available A study investigating the role of brand visibility on brand awareness with reference to Indigo Paints by Jill Dalal Edition: PG-17-71 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442708. Place hold Log in to add tags Add to cart (remove)
	465.	No cover image available A study on generic and branded medicine and the factors influencing brand substitution by Nitish Pandey Edition: PM-17-15 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PM/17-19/4442737. Place hold Log in to add tags Add to cart (remove)
	466.	No cover image available To study the Brand Awareness and Scope of Pride of Cows milk in Mumbai: The main objective of this study is to Create Awareness of The Brand Pride of Cow. Survey analysis of existing customers and churn customers. To study the scope of Pride of Cows milk in South Mumbai. by GITTHAM Moiz Edition: M-17- 16 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMS-Mar/17-19/4442785. Place hold Log in to add tags Add to cart (remove)
	467.	No cover image available Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment by Arya, Vikas Verma, Hemraj Sethi, Deepti Agarwal, Rajat Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 8, No 2/ 55510597JA1. Place hold Log in to add tags Add to cart (remove)
	468.	No cover image available The comedian as populist leader: Postironic narratives in an age of cynical irony by Milburn, Keir Material type: Text; Format: print ; Literary form: Not fiction In: COLLINSON, DAVID LEADERSHIP Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 2/ 55510432JA5. Place hold Log in to add tags Add to cart (remove)
	469.	No cover image available CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India by Sharma, Rajesh Jain, Vranda Material type: Text; Format: print ; Literary form: Not fiction In: RAINA, ROSHAN METAMORPHOSIS Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510721JA4. Place hold Log in to add tags Add to cart (remove)
	470.	No cover image available Analyzing the Role of Brand Relationship Dimensions in the Development of Brand Community by Pawar,Prafulla Arjun Raut, Umesh Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 7/ 55510719JA1. Place hold Log in to add tags Add to cart (remove)
	471.	No cover image available Examining eWOM Credibility - Consumer Purchase Intention Relationship in Facebook: A Mediation Analysis by Rao, Kunja Sambashiva Rao,Bramhani Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 8/ 55510843JA1. Place hold Log in to add tags Add to cart (remove)
	472.	The end of marketing: humanizing your brand in the age of social media and AI by Gil, Carlos Publication details: London Kogan Page 2020 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Gil/36987. Lists: Book Alert October-2019, Book Alert-November-2019. Place hold Log in to add tags Add to cart (remove)
	473.	No cover image available Sensory Marketing Strategies and Consumer Behavior: Sensible Selling Using All Five Senses. by Hussain, Sharafat Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BUSINESS STRATEGY Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 55510978JA2. Place hold Log in to add tags Add to cart (remove)
	474.	No cover image available A study on brand promotion of Aditya Birla Health Insurance, Tata Consultancy Services and Reliance Smart through social media by Chirantan Jain Edition: PG-17-14 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1438/PG-Mar/17-19/6661438. Log in to add tags Add to cart (remove)
	475.	No cover image available A study on customer response and brand awareness of pride of cows milk by Harsh Khedwal Edition: PG-17-23 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1443/PG-Mar/17-19/6661443. Log in to add tags Add to cart (remove)
	476.	No cover image available To study the customer response and brand awareness of pride of cows by Karan Hatkar Edition: PG-17-76 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1460/PG-Mar/17-19/6661460. Log in to add tags Add to cart (remove)
	477.	No cover image available Competitor analysis of pantaloons based on it's brand positioning by Nidhi Kanchan Edition: PG-17-79 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1462/PG-Mar/17-19/6661462. Log in to add tags Add to cart (remove)
	478.	No cover image available Impact of e-mail marketing on brand loyalty by Rashika Panpaliya Edition: PG-17-94 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1472/PG-Mar/17-19/6661472. Log in to add tags Add to cart (remove)
	479.	No cover image available Creating brand awareness by using social media as a marketing tool by Yash Chavan Edition: M-17-11 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1486/MMS-Mar/17-19/6661486. Log in to add tags Add to cart (remove)
	480.	No cover image available A study of brand awareness and scope of pride of cows in mumbai by Moiz Gittham Edition: M-17-16 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1489/MMS-Mar/17-19/6661489. Log in to add tags Add to cart (remove)