IES Management College And Research Centre

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441.
Communication skills ( Book CD) by
Publication details: New Delhi Oxford University Press 2015
Availability: Items available for reference: Main Library: Not for loan (9)Collection, call number: N/B-2199 / 3331660, ... Not available: Main Library: Checked out (1).

442.
No cover image available
Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: CHAKRABARTI, BHASKAR DECISION
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 44, No 3/ 5557939JA2.

443.
Designing and develop an integrated marketing communication plan for the learning galaxy by
Edition: PG-16-26 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1239/PG-Mar/2016-2018/6661239.

444.
445.
BrandCare Medical Advertising and consultancy 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension Therapies. 3. Market Research project based KOLs interview. by
Edition: PM-16-6 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1334/PM/2016-2018/6661334.

446.
Brand Care Medical Advertising & Consultancy Ltd. Objectives: 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension, Urology therapies. 3. Market Research project based KOL interviews. by
Edition: PM-16-13 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1341/PM/2016-2018/6661341.

447.
BrandCare Medical Advertising & Consultancy 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension Therapies. 3. Market Research project based KOLs interview. by
Edition: PM-16-30 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1357/PM/2016-2018/6661357.

448.
No cover image available
Effect of Internal Marketing on Employees' Perception of Their Performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI PRABANDHAN
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 3/ 5558615JA3.

449.
No cover image available
Developing and validating an instrument for measuring online service quality in the tourism sector by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MANAGEMENT RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558563JA3.

450.
No cover image available
Employability Skills: A Review. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N SOFT SKILLS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 12, No 1/ 5558688JA2.

451.
No cover image available
The Impact of Integrated Marketing Communication (IMC) Tools on Learning in B-Schools : A Study by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI PRABANDHAN
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 5/ 5558776JA4.

452.
No cover image available
New Perspectives on Communication of Change in Corporate Identity by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Indian Institute of Managementl Banglore IIMB Management Review Vol 28
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 28, Issue 2/ 5556062JA1.

453.
Leading in english: how to confidently communicate and inspire others in the international workplace by
Publication details: New Delhi Wiley India Pvt. Ltd., 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 651.7/Var/Sch/36314.

454.
No cover image available
Business Process Re-engineering for Bed Allocation Process in a Tertiary Care Hospital in Mumbai by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: SAGE PUBLICATIONS JOURNAL OF HEALTH MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: ol 20, No 2/ 5559131JA3.

455.
No cover image available
Advertisement vs Societal Based Marketing Communication : An Empirical Analytic Comparison vis-a-vis Profit Contribution by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 6/ 5559046JA1.

456.
The storyteller's secret: how TED speakers and inspirational leaders turn their passion into performance by
Publication details: London Macmillan 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.45/Gal/36415.

457.
A study on the principles of persuasive communication in advertising by
Edition: PG-16-62
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442387.

458.
A study on organisational communication by
Edition: M-16-38
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance MMS-Gen/16-18/4442497.

459.
Creating signature stories: strategic messaging that persuades, energizes and inspires by
Publication details: USA Portfolio 2018
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802/ Aak/36461.

460.
No cover image available
Navigating from programme loyalty to company loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: RAVI aNSHUMAN V. IIMB Management Review
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 30, Issue 3/ 5559713JA1.

461.
No cover image available
The Effect of Supply Chain Relationships on Resilience: Empirical Evidence from India by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 3/ 5558945JA11.

462.
Business communication by
Edition: 2
Publication details: New Delhi Oxford University Press 2019
Availability: Items available for loan: Main Library (9)Collection, call number: 651.7/Ram/Sin/Student collection Jr Batch, ... Not available: Main Library: Checked out (16).

463.
No cover image available
Effects of Message Variation and Communication Tools Choices on Consumer Response by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 1/ 55510282JA4.

464.
No cover image available
Is It the Message or the Medium? Relational Management during Crisis through Blogs, Facebook and Corporate Websites by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 3/ 55510583JA10.

465.
No cover image available
Influence of Family Communication Patterns in Family Purchase Decision Making by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 8/ 55510843JA2.

466.
No cover image available
E-HRM: A Paradigm Shift in HR Practices and its Effects on Perception of Employees Towards Accepting this New Technology by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI PRABANDHAN
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 12, No 2/ 55510015JA2.

467.
468.
Surrounded by idiots: the four types of human behaviour(or, how to understand those who cannot be understood) by
Publication details: London Vermilion 2019
Availability: Items available for loan: Main Library (1)Collection, call number: 302.2/Erk/36998.

469.
Good charts: the hbr guide to making smarter, more persuasive data visualizations by
Publication details: Boston, Massachusetts Harvard Business Review Press 2016
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.452/Ber/37009.

470.
No cover image available
Seeing the Big Picture: A Within-Person Examination of Leader Construal Level and Vision Communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: DEBORAH E. RUPP JOURNAL OF MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 45, Issue 7/ 55511131JA2.

471.
The toxic triangle in academia: A case analysis of the emergence and manifestation of toxicity in a public university by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: COLLINSON, DAVID LEADERSHIP
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 4/ 55511091CSD1.

472.
No cover image available
Health Communication and Hepatitis Health Management: A Study on the Awareness and Behavioural Practices in Nigeria by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: SAGE PUBLICATIONS JOURNAL OF HEALTH MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 21, No 2/ 55510585JA9.

473.
A study on marketing strategy and business communication for India affiliate summit by
Edition: PG-17-55
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1454/PG-Mar/17-19/6661454.

474.
To study influence of social media marketing on evolving healthcare marketing communication by
Edition: PM-17-10
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1544/PM/17-19/6661544.

475.
Stories that stick: how storytelling can captivate customers, influence audiences, and transform your business by
Publication details: USA Harper collins 2019
Availability: Items available for loan: Main Library (1)Collection, call number: 658.452/Hal/37082.

476.
Surrounded by bad bosses and lazy employees: or, how to deal with idiots at work by
Publication details: London Penguin Random House 2021
Availability: Items available for loan: Main Library (1)Collection, call number: 302.2/Erk/38390.

477.
A study on the communication strategies of NIKE Inc. towards brand building by
Edition: PG-19-140
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443252.

478.
The power of presence: unlock your potential to influence & engage others by
Publication details: New York American Management Association 2012
Availability: Items available for loan: Main Library (1)Collection, call number: 158.1/Hed/38433.

479.
The power of regret: how looking backward moves us forward by
Publication details: Great Britain Canongate Books 2022
Availability: Items available for loan: Main Library (1)Collection, call number: 158.1/Pin/38434.

480.
The five keys to mindful communications: using deep listening and mindful speech to strengthen relationship, heal conflicts & accomplish your goals by
Publication details: Colorado Shambhala Publications. Inc. 2012
Availability: Items available for loan: Main Library (1)Collection, call number: 158.1/Cha/38436.

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Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM