Results of search for 'ccl=Host-item:("INDIAN JOURNAL OF MARKETING ")' › IES MCRC Information Resource Centre catalog

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	81.	No cover image available A SUSTAINABLE MARKETING STRATEGY BASED ON CUSTOMER SATISFACTION: THE CASE OF DONGBU INSURANCE IN SOUTH KOREA KANG, SUNHEE by KANG, SUNHEE: KANG, BOHYEON Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., NOVEMBER 2014 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: VOL.44, NO. 11/5553395JA1. Log in to add tags Add to cart (remove)
	82.	No cover image available PRODUCT PLACEMENT EFFECTIVENESS IN A BOLLYWOOD MOVIE WITH DEBUTANT ACTORS: A CASE STUDY SHARMA, SNEHA by SHARMA, SNEHA: CHADHA, SURESH K: GOYAL, B.B Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., NOVEMBER 2014 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 11/5553395CSD. Place hold Log in to add tags Add to cart (remove)
	83.	No cover image available MALL PATRONAGE BEHAVIOR : UNDERSTANDING THE INTER-LINKAGES BETWEEN SHOPPING MOTIVES, SHOPPER DEMOGRAPHICS, AND SHOPPING BEHAVIOUR YADAV, SUMAN by YADAV, SUMAN: SIRAJ, SADAF Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 11/5553395JA3. Place hold Log in to add tags Add to cart (remove)
	84.	No cover image available NATURE AND ROLE OF QUALITATIVE MARKET RESEARCH : AN ALTERNATIVE OR A COMPLEMENTARY APPROACH ? BATRA, ANKITA by BATRA, ANKITA Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., NOVEMBER 2014 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 11/5553395JA4. Place hold Log in to add tags Add to cart (remove)
	85.	No cover image available MARKETING AS A STRATEGIC TOOL IN VETERINARY CLINICS OF SMALL ANIMALS SOARES, JOSE ANTONIO by SOARES, JOSE ANTONIO Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI MR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., DECEMBER 2015 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 45, NO. 12/5555145JA2. Place hold Log in to add tags Add to cart (remove)
	86.	No cover image available BRANDS EXPLORE HUMAN RELATIONSHIPS FOR CONSUMER ENGAGEMENT : A CRITICAL ANALYSIS OF TELEVISION ADVERTISING IN INDIA TREHAN, KULVEEN by TREHAN, KULVEEN: GUPTA, AASTHA Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI MR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., DECEMBER 2015 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 45, NO. 12/5555145JA3. Place hold Log in to add tags Add to cart (remove)
	87.	No cover image available COMPETITION AND MARKETING CHALLENGES IN THE USA MARKET FOR INDIAN GRANITE EXPORTERS MISHRA, MAHIMA by MISHRA, MAHIMA: PRAKASH, ANAND Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI MR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., AUGUST 31, 2015 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 45, NO. 12/5555145JA4. Place hold Log in to add tags Add to cart (remove)
	88.	No cover image available A Study on Factors Impeding Online Buying of Household Items in Bangalore City Padmanabh, B. by Padmanabh B.: Jeevananda, S: Jose, K.G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Mr. Satya Gilani on behalf of Associated Management Consultant (P) Ltd., December 7, 2015 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol. 46, No. 4/5555647JA1. Place hold Log in to add tags Add to cart (remove)
	89.	No cover image available Segmenting Consumers in Food and Grocery Retail Sreelata by Sreelata: Narasimham, N.V.: Gupta, M.K Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Mr. Satya Gilani on behalf of Associated Management Consultants (P) Ltd., June 6, 2015 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol. 46, No. 4/5555647JA2. Place hold Log in to add tags Add to cart (remove)
	90.	No cover image available A Case Study on Experiential Learning for Marketing Students Taneja, Girish by Taneja, Girish Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Mr. Satya Gilani on behalf of Associated Management Consultants (P) Ltd., January 12, 2016 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol. No. 46, No. 4/5555647JA3. Place hold Log in to add tags Add to cart (remove)
	91.	No cover image available Disruptive Business Model Innovation : How a Tech Firm is Changing the Traditional Taxi Service Industry Bashir, Makhmoor by Bashir, Makhmoor: Yousaf, Anish: Verma, Rajesh Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Mr. Satya Gilani on behalf of Associated Management Consultants (P) Ltd., February 8, 2016 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol. No. 46, No. 4/5555647JA4. Place hold Log in to add tags Add to cart (remove)
	92.	No cover image available Physico - Chemical, Sensory, Textural, and Microbiological Quality of Paneer (Indian Cottage Cheese) Marketed in Bengaluru City by Wangdare, Sachin Jayaraj Rao, K Mishra, Diwakar Datir, Rupesh Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Online resources: Volume 47, Issue 8, August 2017 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 47, No 8/ 5557635JA1. Place hold Log in to add tags Add to cart (remove)
	93.	No cover image available Application of Design Thinking Techniques in Marketing of Fashion Apparel E - Commerce by Misra, Sudha Arivazhagan, D Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Online resources: Volume 47, Issue 8, August 2017 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 47, No 8/ 5557635JA2. Place hold Log in to add tags Add to cart (remove)
	94.	No cover image available Perceived Service Quality and Consumer Satisfaction : An Empirical Study from Direct to Home (DTH) TV Industry by Kaur, Kamalpreet Singh, Amar Inder Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 47, No 8/ 5557635JA3. Place hold Log in to add tags Add to cart (remove)
	95.	No cover image available Food Marketing and its Impact on Adolescents' Food Choices by Sivathanu, Brijesh Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Online resources: Volume 47, Issue 8, August 2017 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 47, No 8/ 5557635JA4. Place hold Log in to add tags Add to cart (remove)
	96.	No cover image available The Relationship Between Retail Experience, Customer Satisfaction, and Behavioral Intention : Exploring the Consumer Shopping Behavior in Unorganized Retail Settings by Agarwal, Anuradha Singh, Maithili R. P Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 1/ 5558313JA1. Place hold Log in to add tags Add to cart (remove)
	97.	No cover image available Investigating the empirical relationship between service quality, trust, satisfaction, and Intention of Customers Purchasing Life Insurance Products by Panigrahi,Shrikant Krupasindhu Azizan, Noor Azlinna Khan, Muhammad Waris Ali Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 1/ 5558313JA2. Place hold Log in to add tags Add to cart (remove)
	98.	No cover image available Role of conviction in the impact of electronic word of mouth on purchase intention for financial products and services by Prasad, Shantanu Sen, Subhasis Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 1/ 5558313JA3. Place hold Log in to add tags Add to cart (remove)
	99.	No cover image available Influence of Ambient Perfumes on consumer spending behaviour : a study among apparel shoppers in an Indian setting by Alex. N., Joji Menon, Parvathy Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 1/ 5558313JA4. Place hold Log in to add tags Add to cart (remove)
	100.	No cover image available A Conceptual Model of Helpfulness of Online Reviews in a Blink by Bhāle,Sanjay Tongare,Ketan Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 2/ 5558436JA1. Place hold Log in to add tags Add to cart (remove)
	101.	No cover image available Application of RIDIT Analysis in Prioritizing Perceived Service Quality Dimensions of Management Graduates in Indian Universities by Pathak, Vivek Kumar Ashim Kumar Das Panda, Rajeev Kumar Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 2/ 5558436JA2. Place hold Log in to add tags Add to cart (remove)
	102.	No cover image available Brand Personality in Politics : Scale Development and Validation by Krishan Gopal Verma, Rajesh Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 2/ 5558436Ja3. Place hold Log in to add tags Add to cart (remove)
	103.	No cover image available Determinants of Preference of Milk and Milk Products : The Case of Rural and Urban Areas in Kanchipuram District of Tamil Nadu by S. Rameshkumar A. Vikraman Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 2/ 5558436JA4. Place hold Log in to add tags Add to cart (remove)
	104.	No cover image available A Study of Factors Affecting Consumer Behavioural Intentions Towards Adoption of Gamification by Gupta, Rajni Mathad, Kavita Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 47, No 7/ 5557508JA1. Place hold Log in to add tags Add to cart (remove)
	105.	No cover image available Evaluation of Consumer Behaviour & Assessment of Factors Determining Acceptance of Solar Energy Products by Kansal, Bindiya Pathania, Ajay Kumar Saini ,Jagdish Raj Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 47, No 7/ 5557508JA2. Place hold Log in to add tags Add to cart (remove)
	106.	No cover image available Brand Bundling as a New Product Introduction Strategy : A Conceptual Framework by Sweta Singh Rao, K. S. Venugopal Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 47, No 7/ 5557508JA3. Place hold Log in to add tags Add to cart (remove)
	107.	No cover image available Determinants of Frozen Food Purchase Intentions : Insights from a Developing Country by Saleem, Muhammad Abid Wasaya, Allah Zahra, Sadaf Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 47, No 7/ 5557508JA4. Place hold Log in to add tags Add to cart (remove)
	108.	No cover image available Knowledge Outlook of Indian Consumers Towards BHIM App by Kumar, A. Arun Nayak, Daravath Vikas Vedulla Shekhar Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 3/ 5558573JA1. Place hold Log in to add tags Add to cart (remove)
	109.	No cover image available A Research on a Comparative Study of Some Brand Switching Models in Marketing by Saran, Rashmita Swamy, R. J. R Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 3/ 5558573JA2. Place hold Log in to add tags Add to cart (remove)
	110.	No cover image available "Affective Reactions" of Rural and Urban Voters to Government Campaign Commercials in Maharashtra by Srivastava, Mallika Naik,Shubhanshu Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 3/ 5558573JA3. Place hold Log in to add tags Add to cart (remove)
	111.	No cover image available The Pleasure and the Guilt - Impulse Purchase and Post Purchase Regret : A Study of Young Indian Consumers by Jain, Kokil Gautam, Shalini Pasricha, Diksha Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 3/ 5558573JA4. Place hold Log in to add tags Add to cart (remove)
	112.	No cover image available Corporate Social Responsibility and Word - of - Mouth Intention by Kang, Bohyeon Rupesh, Kumar, M Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 4/ 5558691JA1. Place hold Log in to add tags Add to cart (remove)
	113.	No cover image available Spatial Market Integration of Arhar (Split) Wholesale Prices in India : Application of Vector Error Correction Model by Savadatti, Pushpa Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 4/ 5558691JA2. Place hold Log in to add tags Add to cart (remove)
	114.	No cover image available Users' Motivation and Attitude Towards Print Media Among College Students in Kerala : Implications for the Design of Dissemination Strategies by T. G. Saji Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 4/ 5558691JA3. Place hold Log in to add tags Add to cart (remove)
	115.	No cover image available Consumer Perception Towards Shopping Malls : Evidence from a Tier II City by Khanna,Pooja Seth, Suresh Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 4/ 5558691JA4. Place hold Log in to add tags Add to cart (remove)
	116.	No cover image available A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model by Pangriya, Ruchita Kumar, M. Rupesh Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 5/ 5558777JA1. Place hold Log in to add tags Add to cart (remove)
	117.	No cover image available Examining the Role of Intention and Perceived Behavioral Control on Purchase of Ethical Products in Rwanda by Denyse, Mukandoli Bhagat, Deepak Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 5/ 5558777JA2. Place hold Log in to add tags Add to cart (remove)
	118.	No cover image available Buying Behaviour of Herbal Cosmetics by Women Consumers : An Exploratory Study in Kolkata by Chattaraj, Dibyendu Mazumder, Rabin Lahiri,Sahana Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 5/ / 5558777JA3. Place hold Log in to add tags Add to cart (remove)
	119.	No cover image available Consumers of Fireworks and Pollution in India : Implications for Marketers and State Policy by Bhavneet Kaur Kaul, Vijay Kumar Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 5/ 5558777JA4. Place hold Log in to add tags Add to cart (remove)
	120.	No cover image available Advertisement vs Societal Based Marketing Communication : An Empirical Analytic Comparison vis-a-vis Profit Contribution by Banerjee, Sujata Mandal , aushik Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 6/ 5559046JA1. Place hold Log in to add tags Add to cart (remove)

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