IES Management College And Research Centre

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1.
BRAND POSITIONING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 1995
Availability: Not available: Library Annexe: In transit (1).

3.
MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK THE FREE PRESS 1991
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 838.

4.
BRAND POSITIONING: by
Edition: 13TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Sen/88895. Not available: Library Annexe: Checked out (1).

5.
CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI VIKAS PUBLISHING HOUSE 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / YLR / 1746.

6.
BRAND POSITIONING:STRATEGIES FOR COMPETITIVE ADVANTAGE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 1990
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / SEN / 2428.

8.
BRAND MANAGEMENT:THE INDIAN CONTEXT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI VIKAS PUBLISHING HOUSE 2000
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827 / MOO / 2741.

9.
CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI VIKAS PUBLISHING HOUSE 2000
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827 / MOO / 2742.

10.
BRAND MANAGEMENT: PERSPECTIVES AND PRACTICES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2002
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827 / / 3447.

11.
BRAND POSITIONING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / SEN / 4860.

12.
CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI WISDOM PUBLICATIONS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 5859.

13.
CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / MAT / 6054.

14.
CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 6064.

15.
CASE STUDIES ON BRAND MANAGEMENT:.
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827 / / 7306.

16.
BRAND MANAGEMENT FINANCIAL PERSPECTIVES RAY, SANTANU by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/RAY/7922.

17.
CASE STUDIES ON BRAND MANAGEMENT:. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI ADHYAYAN PUBLISHERS AND DISTRIBUTORS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / MAL / 9035.

18.
CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI VIKAS PUBLISHING HOUSE 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / MOO / 9058.

19.
BRAND POSITIONING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / SEN / 9101.

20.
FROM BRAND VISION TO BRAND EVALUATION:THE STRATEGIC PROCESS OF GROWING AND STRENGTHENING BRANDS by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: OXFORD BUTTERWORTH-HEINEMANN 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / CHE / 10339.

21.
CASE STUDIES ON BRAND MANAGEMENT:A THEORETICAL AND PRACTICAL APPROACH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI GLOBAL INDIA PUBLICATION PVT. LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AGG / 11905.

22.
CASE STUDIES ON BRAND MANAGEMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.827/MAL /12348.

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