Results
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CHANGING MIND SET by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NEWDELHI GALGOTIA PUBLISHING COMPANY 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658 / L S / 20.
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BUILDING STRONG BRANDS: by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NEW YORK SIMON SCHUSTER 1996
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 627.
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CASES AND SIMULATIONS IN MARKETING MANAGEMENT: by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NEWDELHI GALGOTIA PUBLISHING COMPANY 1999
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: CASE STUDY-REF (CUP /SH ) 658.8072 / GUP / 1793.
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BEHIND POWERFUL BRANDS:FROM STRATEGY TO CAMPAIGN
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 1932.
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MANAGING INDIAN BRANDS:MARKETING CONCEPT AND STRATEGIES
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NEWDELHI VIKAS PUBLISHING HOUSE 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 2417.
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BRANDS VISION AND VALUES: by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 2607.
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12.
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BRAND SERVE:31 CUSTOMER SERVICE PRESCRIPTIONS by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: MUMBAI NAVNEET PUBLICATIONS INDIA LTD. 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 2631.
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13.
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BRANDING CONCEPT AND PROCESS: by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / PAT / 2632.
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14.
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HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT: by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / HAR / 2687.
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15.
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WHATS IN A BRAND?:BUILDING BRAND EQUITY THROUGH ADVERTISING
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 1998
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 2714.
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16.
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BRAND LEADERSHIP: by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NEW YORK SIMON SCHUSTER 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 2733.
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THE 22 IMMUTABLE LAW OF BRANDING: by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: LONDON PROFILE BOOKS LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AL / 3107.
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20.
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BEYOND BRANDING: by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NEWDELHI KOGAN PAGE 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 3423.
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21.
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BUILDING STRONG BRANDS: by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NEW YORK SIMON SCHUSTER 1996
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 3828.
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22.
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BUILDING BRANDS: IN THE INDIAN MARKET by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NEWDELHI EXCEL BOOKS 2004
Availability: Items available for loan: Main Library (2)Collection, call number: 658.827 / TAP / 3900, ...
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23.
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BUILDING STRONG BRANDS:
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: LONDON SIMON SCHUSTER UK LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / Aak / 3961.
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24.
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BRAND SWITCH: by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 3991.
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26.
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BRANDS AND BRANDING: by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: LONDON PROFILE BOOKS LTD THE ECONOMIST NEWSPAPER LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / CLI / 4243.
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RISING TIDE:LESSONS FROM 165 YEARS OF BRAND BUILDING AT P G by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / DAL / 4416.
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THE BREAKAWAY BRAND:HOW GREAT BRANDS STAND OUT by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / BAR / 4724.
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35.
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BUILDING BRAND VALUE:FIVE STEPS TO BUILDING POWERFUL BRANDS by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / PAR / 4796.
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36.
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HOW BRANDS BECOME ICONS:THE PRINCIPLES OF CULTURAL BRANDING by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / HOL / 4989.
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37.
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ONE LAND ONE BILLION MIND:INSIGHTS ON BRANDING IN INDIA by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: MADRAS PRODUCTIVITY AND QUALITY PUBLISHING PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RAM / 5004.
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BRAND HIJACK:MARKETING WITHOUT MARKETING by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NEWDELHI PENGUINE BOOKS INDIA P PVT LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / WIP / 5342.
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