IES Management College And Research Centre

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1.
Consumer behavior Peter D Bennett and Harold H Kassarjian by Series: Prentice-Hall foundations of marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India 1998
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8342 / BEN / 772. Main Library (1)Collection, call number: CONSUMER B 658.8342/ Ben/Kas/ 30379.

2.
CONSUMER CULTURE, MODERNITY AND IDENTITY MATHUR, NITA by
Publication details: NEW DELHI SAGE PUBLCATIONS INDIA PVT. LTD., 2014
Availability: Items available for loan: Main Library (1)Collection, call number: SOCIOLOGY (CUP /SH ) 306/ MAT/ 22842.

3.
A never-before world : tracking the evolution of consumer India Rama Bijapurkar by
Publication details: New Delhi Portfolio, 2013
Availability: Items available for loan: Main Library (2)Collection, call number: CONSUMER B 658.8432/ BIJ/ 22862, ...

4.
POWER OF COMMON MAN: CONNECTING WITH CONSUMERS THE SRK WAY KORAL DASGUPTA by
Publication details: CHENNAI WESTLAND LTD. 2014
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/ DAS/ 22953.

5.
DECODING THE NEW CONSUMER MIND HOW AND WHY WE SHOP AND BUY KIT YAORROW by
Publication details: SAN FRANCISSCO JOSSY BASS 2014
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/ YAR/ 23757.

6.
Making Money : The Philosophy of Crisis Capitalism Bjerg, Ole by
Publication details: New Delhi Foundation Books 2014
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: FINANCE (CUP 12/SH 1) 330.122/BJE/31480.

7.
The psychology of price Leigh Caldwell how to use price to increase demand, profit and customer satisfaction by
Publication details: Mumbai Jaico Publishing House 2015
Availability: Items available for loan: Main Library (1)Collection, call number: 658.816/CAL/31515.

8.
Empire Of Things : How We Became A World Of Consumers, From The Fifteenth Century To The Twenty-First by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Allen Lane 2016
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 339.47/Tre.

9.
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Materialism as Predictor of Purchase Intention Towards Counterfeit Products: A Conceptual Framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MANAGEMENT RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510045JA4.

10.
No cover image available
Attitude of Indian Consumers Towards Counterfeit Luxury Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MANAGEMENT RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510045JA6.

11.
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12.
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Selection of Inventory Policies by TOPSIS. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N OPERATIONs MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 2/ 5558980JA2.

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