IES Management College And Research Centre

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1.
MARKETING OF HOSPITAL SERVICES RAO, SRINIVASA U: SREENIVAS, T by
Publication details: NEW DELHI SERIALS PUBLICATIONS 2012
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 615.068/ RAO/ 18500.

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2.
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MILK PREFERENCES OF CONSUMERS AND EFFECT OF THE MARKETING MIX ON CONSUMERS' PURCHASE DECISION OF DAIRY PRODUCTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO. 2/555478JA6.

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3.
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PERCEPTION OF THE RETAILERS TOWARDS MARKETING MIX STRATEGIES: AN EMPIRICAL CASE STUDY ON THE SOFT DRINK MARKET IN VISAKHAPATNAM KOTNI, V.V. DEVI PRASAD by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JUNE 2014
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 6/5552586CSD.

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4.
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A SUSTAINABLE MARKETING STRATEGY BASED ON CUSTOMER SATISFACTION: THE CASE OF DONGBU INSURANCE IN SOUTH KOREA KANG, SUNHEE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., NOVEMBER 2014
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: VOL.44, NO. 11/5553395JA1.

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5.
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6.
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A study on marketing mix of a premium milk brand pride of cows by
Edition: PG-14-25 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-863/PG-Mar/2014-2016/666863.

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7.
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How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 3/ 5557312JA1.

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8.
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WRC Auto Sendirian Berhad: Potential to Survive after Crisis by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: SHAIKH, SHAZIB Asian Journal of Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 2/ 55511171CSD1.

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9.
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Mahindra Electric Cars: Challenges of Driving a Revolution in the Indian Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: SHAIKH, SHAZIB Asian Journal of Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: JP/GEN-MAN/Vol 20, No 1/55513475Ja3.

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