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	1.	Strategic brand management : creating and sustaining brand equity long term Jean-Noel Kapferer by Kapferer, Jean-Noell Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page London 1997 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827\ Kap\ 1131. Place hold Log in to add tags Add to cart (remove)
	2.	The brand called you : create a personal brand that wins attention and grows your business by Montoya, Pete Vandehey, Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Corpus Collosum Learning Pvt Ltd 2004 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827\ Mon\Van\ 4401. Place hold Log in to add tags Add to cart (remove)
	3.	No cover image available IT TECHNOLOGIES AND PRODUCTS SADAGOPAN, SOWMYANARAYANAN by IT TECHNOLOGIES AND PRODUCTS SADAGOPALAN SOWMYANARAYAN SOWMYANARAYAN Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006 Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 004.678/SAD/6353. Place hold Log in to add tags Add to cart (remove)
	4.	GIMME:THE HUMAN NATURE OF SUCCESSFUL MARKETING by HALLWARD JOHN Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILY AND SONS PVT LTD 2007 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAL / 7080. Place hold Log in to add tags Add to cart (remove)
	5.	MARKETING OF LIVESTOCK AND LIVESTOCK PRODUCTS IN INDIA: BHASKARAN, S. by BHASKARAN, S BHASKARAN S S;SUCHITRA MOHANTY MOHANTY Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007 Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/BHA/MOH/8181. Place hold Log in to add tags Add to cart (remove)
	6.	The innovator's guide to growth : putting disruptive innovation to work Scott D Anthony by Anthony, Scott D Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2008 Availability: Items available for loan: Main Library (1)Collection, call number: 658.4063\ Ant\ 12107. Place hold Log in to add tags Add to cart (remove)
	7.	CORPORATE BONDS AND STRUCTURED FINANCIAL PRODUCTS: by CHOUDHRY MOORAD Material type: Text; Format: print ; Literary form: Not fiction Publication details: BOSTON ELSEVIER BUTTERWORTH-HEINEMAN 2004 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 332.6 / CHO / 12300. Log in to add tags Add to cart (remove)
	8.	FCB-Ulka brand building advertising : concepts and cases M G Parameswaran, Medh Kinjal and FCB-Ulka Advertising (Mumbai, India) by Parameswaran, M G FCB-Ulka Advertising (Mumbai, India) Publication details: New Delhi : New Delhi : Tata McGraw-Hill Pub. Co. 2011 Availability: Items available for loan: Main Library (4)Collection, call number: 658,827/ Par/Med/ 16129, ... Lists: Recent Additions to the Library-September-16. Place hold Log in to add tags Add to cart (remove)
	9.	Brand society : how brands transform management and lifestyle Martin Kornberger by Kornberger, Martin Publication details: Cambridge Cambridge University Press 2010 Availability: Items available for loan: Main Library (2)Collection, call number: Text Book 658.827/KOR/16496, ... Place hold Log in to add tags Add to cart (remove)
	10.	No cover image available EXPLORING THE SOURCES OF INFLUENCE IN FORMATION AN CHANGING OF GIRLS' ATTITUDE TOWARDS THE CONSUMPTION OF FASHION PRODUCTS by PRIYANKA PEGU, BRAJESH KUMAR Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO. 3/555758JA4. Place hold Log in to add tags Add to cart (remove)
	11.	No cover image available MILK PREFERENCES OF CONSUMERS AND EFFECT OF THE MARKETING MIX ON CONSUMERS' PURCHASE DECISION OF DAIRY PRODUCTS by NAHID MOHAMMED TAWFIK FAWI, MOHAMED OSMAN MOHAMED ABDALLA Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO. 2/555478JA6. Place hold Log in to add tags Add to cart (remove)
	12.	No cover image available EFFECT OF SALES PROMOTIONS AND THEIR AVAILABILITY ON CONSUMERS' BUYING BEHAVIOR: A PERSPECTIVE ON PERSONAL CARE PRODUCTS by PARAGI KUNTAL SHAH, BIJAL NISHANT MEHTA Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 11/555475JA4. Place hold Log in to add tags Add to cart (remove)
	13.	No cover image available TO ANALYZE THE MARKETING OF CONSUMER PRODUCTS (BOTH DURABLE AND NON-DURABLE PRODUCTS) IN RURAL AREAS MR. SUNIL SINGH by MR. SUNIL SINGH Edition: MMS - 2011-2013 M-11-56 Material type: Text; Format: print ; Literary form: Not fiction Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 4441062/MMS/MAR. Log in to add tags Add to cart (remove)
	14.	CONTAGIOUS:WHY THINGS CATCH ON by BERGER, JONAH Publication details: LONDON SIMON AND SCHUSTER 2013 Availability: Items available for loan: Main Library (3)Collection, call number: CONSUMER B 658.8342/Ber/19801, ... Place hold Log in to add tags Add to cart (remove)
	16.	THE IMPACT EQUATION: ARE YOU MAKING THINGS HAPPEN OR JUST MAKING NOISE? CHRIS BROGAN AND JULIEN SMITH by BROGAN, CHRIS SMITH, JULIEN Publication details: LONDON PORTFOLIO PENGUIN 2012 Availability: Items available for loan: Main Library (1)Collection, call number: RETAIL MAN 658.872/ BRO/SMI/ 22859. Place hold Log in to add tags Add to cart (remove)
	17.	No cover image available DYNAMIC EFFECTS OF SOCIAL INFLUENCE AND DIRECT MARKETING ON THE ADOPTION OF HIGH-TECHNOLOGY PRODUCTS RISSELADA, HANS by RISSELADA, HANS: VERHOEF, PETER C.: BIJMOLT, TAMMO H.A Material type: Text; Format: print ; Literary form: Not fiction Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014 Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA4. Place hold Log in to add tags Add to cart (remove)
	18.	No cover image available WHEN TO TAKE OR FORGO NEW PRODUCT EXCLUSIVITY: BALANCING PROTECTION FROM COMPETITION AGAINST WORD-OF-MOUTH SPILOVER PERES, RENANA by RERES, RENANA: BULTE, CHRISTOPHE VAN DEN Material type: Text; Format: print ; Literary form: Not fiction Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014 Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA6. Place hold Log in to add tags Add to cart (remove)
	19.	No cover image available FINANCIAL ENGINEERING AND FINANCIAL PRODUCTS: STUDY ON RECENT FINANCIAL INNOVATIONS AWASTHI, HERAMB by AWASTHI, HERAMB Edition: M-12-03 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/FIN/2012-2014/4441333. Log in to add tags Add to cart (remove)
	20.	THE FIRST MILE A LAUNCH FOR GETTING GREAT IDEAS INTO THE MARKET SCOTT D. ANTHONY by ANTHONY, SCOTT D Publication details: BOSTON HARVARD BUSINESS SCHOOL PRESS 2014 Availability: Items available for loan: Main Library (1)Collection, call number: 658.575/ ANT/ 23537. Lists: Harvard Publiactions. Place hold Log in to add tags Add to cart (remove)
	21.	No cover image available UNDERSTANDING RURAL BUYING BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO FMCG PRODUCTS PRAKASH, GYAN by PRAKASH, GYAN: PATHAK, PRAMOD Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS ([) LTD., AUGUST 2014 In: Indian Journal of Marketing Vol 44 Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 8/5552889JA4. Place hold Log in to add tags Add to cart (remove)
	22.	No cover image available CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA NANDI, RAVI by NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MAY 2014 In: Indian Journal of Marketing Vol 44 Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 5/5552474JA1. Place hold Log in to add tags Add to cart (remove)
	23.	No cover image available CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA NANDI, RAVI by NANDI, RAVI: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MAY 2014 Availability: No items available. Log in to add tags Add to cart (remove)
	24.	Kellogg on branding : the marketing faculty of the Kellogg School of Management Alice M Tybout; Tim Calkins; Kellogg School of Management. by Tybout, Alice M Calkins Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt Ltd. 2011 Availability: Items available for loan: Library Annexe (20)Collection, call number: 658.827/ Tyb/Cal/ 25149, ... Main Library (1)Collection, call number: BRANDS AND 658.827/ Tyb/Cal/ 6401. Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.827/ Tyb/Cal/ 27222. Not available: Library Annexe: In transit (1). Place hold Log in to add tags Add to cart (remove)
	25.	Brand vision how to energize your team to drive business growth by Taylor, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt Ltd. 2007 Availability: Items available for loan: Library Annexe (4)Collection, call number: BRANDS AND 658.827/ TAY/ 25152, ... Place hold Log in to add tags Add to cart (remove)
	26.	Brand royalty how the world's top 100 brands thrive and survive by Haig, Matt Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd 2006 Availability: Items available for loan: Library Annexe (1)Collection, call number: BRANDS AND 658.827/ HAI/ 28844. Place hold Log in to add tags Add to cart (remove)
	27.	Citizen brands: putting society at the heart of your business Michael Willmott by Willmott, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: England John Wiley & Sons 2001 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/ Wil/ 29048. Place hold Log in to add tags Add to cart (remove)
	28.	Well-designed : how to use empathy to create products people love by Kolko, Jon Publication details: Boston, Massachusetts Harvard Business Review Press, 2014 Availability: Items available for loan: Main Library (1)Collection, call number: PRODUCTION 658.5/ Kol/ 29869. Lists: Harvard Publiactions. Place hold Log in to add tags Add to cart (remove)
	29.	Blue ocean strategy : how to create uncontested market space and make the competition irrelevant W Chan Kim; Renée Mauborgne by Kim, W. Chan Mauborgne, Renée Publication details: Boston, Massachusetts Harvard Business Review Press 2015 Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.802/ Kim/Mau/ 29853. Lists: Harvard Publiactions. Place hold Log in to add tags Add to cart (remove)
	30.	The next big thing : spotting and forecasting consumer trends for profit William Higham by Higham, William Publication details: Kogan Page Ltd., 2009 Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ Hig/ 29921. Place hold Log in to add tags Add to cart (remove)
	31.	The myths of creativity : the truth about how innovative companies and people generate great ideas David Burkus by Burkus, David Publication details: San Francisco Jossey-Bass, 2014 Availability: Items available for loan: Main Library (1)Collection, call number: INNOVATION 658.4063/ Bur/ 30141. Place hold Log in to add tags Add to cart (remove)
	32.	Innovative teams : unlock creative energy, generate new ideas, brainstorm effectively. Harvard Business Review Press by Harvard Business Review Press Series: 20 minute manager series Publication details: Boston Harvard Buisness Review 2015 Availability: Items available for loan: Main Library (1)Collection, call number: HBR (CUP /SH ) 658.4022/ HBR/ 30109. Lists: Harvard Publiactions. Place hold Log in to add tags Add to cart (remove)
	33.	The New Rules of green marketing: strategies, tools, and inspiration for sustainable branding Jacquelyn A Ottman by Ottman, Jacquelyn A Publication details: San Francisco Berrett-Koehler Publishers 2011 Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.802/ Ott/ 30344. Place hold Log in to add tags Add to cart (remove)
	34.	No cover image available A STUDY ON THE UROLOGICAL PRODUCTS WITH REGARDS TO INDIAN PHARMACEUTICAL INDUSTRY KAMBLE, CHETAN by KAMBLE, CHETAN Edition: PM-13-09 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES' S MANAGEMENT COLLEGE AND RESEARCH CENTRE APRIL 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2013-2015/4441576. Log in to add tags Add to cart (remove)
	35.	No cover image available NSEL'S PAYMENT CRISIS: JOLT TO INDIAN COMMODITY MARKETS SATISH, D. by SATISH, D.: KUMAR, NAGENDRA M.V Material type: Text; Format: print ; Literary form: Not fiction Publication details: LAHORE SAGE PUBLICATIONS SEPTEMBER 2015 In: SHAIKH, SHAZIB Asian Journal of Management Cases Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 12, NO. 2/5555101CSD3. Lists: CASE STUDY DOCUMENTATION_Dec 2015. Place hold Log in to add tags Add to cart (remove)
	36.	No cover image available Factors influencing Halal products purchase intention in India:preliminary invetigations by Khan Adil and Azam Mohammad Khalid Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Journal/Mar/Vol 15 No.1/5555609JA2. Place hold Log in to add tags Add to cart (remove)
	37.	No cover image available Consumer attitude towards luxury brands: an empirical study. Preeti Tak and Ashish Paree by Tak, Preeti Pareek, Ashish Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol. XII, No.1/ 5555611JA1. Place hold Log in to add tags Add to cart (remove)
	38.	No cover image available The impact of consumer personality traits on luxury brand market: an empirical study on closet consumers. Shweta Kastiya by Kastiya, Shweta Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. / 5555611JA2. Place hold Log in to add tags Add to cart (remove)
	39.	No cover image available Leveraging luxury brands: prevailing trends and research challenges. Henrik Uggla by Uggla, Henrik Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. 1/ 5555611JA3. Place hold Log in to add tags Add to cart (remove)
	40.	Consumer behaviour and branding: concepts, readings and cases-the Indian context S. Ramesh Kumar by S. Ramesh Kumar Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson education 2009 Availability: Items available for loan: Main Library (2)Collection, call number: CONSUMER B 658.8342/ Kum/ 31755, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8342/ Kum/ 31754. Place hold Log in to add tags Add to cart (remove)