WHEN TO TAKE OR FORGO NEW PRODUCT EXCLUSIVITY: BALANCING PROTECTION FROM COMPETITION AGAINST WORD-OF-MOUTH SPILOVER PERES, RENANA
Material type:
TextAnalytics: Show analyticsPublication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014Description: 83-100 PAPERSubject(s):
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Journal Article
|
Main Library | VOL. 78, NO. 2/5552420JA6 (Browse shelf(Opens below)) | Available | 5552420JA6 |
Total holds: 0
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